GOT MILK? IT’S GOOD FOR YOU UNLESS IT’S CONTAMINATED
CASE STUDY/RESEARCH.

Question 1: Explain why the supply chain can dramatically impact a company's base performance
ANS:
Supply chain management involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. The dozens of steps are required to achieve and carry out each of the above components. SCM software can enable an organization to generate efficiencies within these steps by automating and improving the information flows throughout and among the different supply chain components. If one member of the supply chain makes a reckless decision it can impact the entire supply chain. This is what happened with the china milk contamination and all of the players upstream and downstream in the supply chain from end consumer to the dairy farmers were impacted by one participants reckless decision.
Question 2: list all the products that could possibly be affected by a problem in the U.S. Milk supply chain
ANS:
Products that could possibly be affected by a problem in the U.S. Milk supply chain are:
-Milk
-Cheese
-Butter
-Yogurt
-Cottage cheese
-Boxed Cereals
-Cereal Bars
-Sandwich Breads
-Vegetarian Meat Products
-If there were disruptions in the U.S. Milk supply the price of meat could also fall if dairy farmers were forced to slaughter the cattle for meat instead of milking them.

Question 3: How can CRM help communicate issues in the supply chain?
ANS:
Customer relationship management involves managing all aspects of a customer relationship within an organization to increase customer loyalty, retention, and organizations profitability. Customer contact is often one of the first signs of issues with product quality once the product has reached market. Because a CRM can track a customer complaint, a company can