...excellence of Japanese technology. The most popular Uniqlo product in Japan is the one called Heattech. It is a think shirt and absorbs the heat, so if you wear it inside, you could feel hotter. It is very helpful during the winter. They advertised it as a symbol of Japanese technology. As I mentioned above, Uniqlo’s products including Heattech are cheap in Japan, but the price of their products in NY is much higher than ones in Japan. As a result, they made a great success in NY. The reason why they made it is because they could appeal everyone living in NY not only Japanese. I was surprised at how they increased the number of shops in Japan when I went back to Tokyo for the winter break. They could extend their market by succeeding in the busincess in...
Words: 259 - Pages: 2