...Type | Marketing Plan | Subject | Business | Level | Master | Number of pages/words | 3 pages / 825 words | Paper instructions Please write 3 pages more for this paper please add under the headings where information is missing and proof read/ add academic references as appropriate 1. Check this instructions from client: “Please see below the break down: Assessment Question:Marketing planWorking in your group and based on your business environment market research (Assignment 1) decide on a strategy for the segmentation of your selected target market/s as well as a positioning of the business in respect to previously identified SWOT analysis elements and competitors strengths and weaknesses. Following that, you will decide on a number of marketing activities (describe in details what these are) designed to launch (remember that this is a new business) and further promote your business. The budget available to you, for the chosen activities, is $60,000 and you will present these in a table format with clear indication of type, starting date, duration and cost for each of these (pricing of activities should be researched with real figures inserted in your table).The following sections are expected: Title page Executive summary Table of contents 1.Introduction 2.Description and location of the business (from Assignment 1) 3.Environmental analysis (micro and macro) 4.SWOT table followed by a SWOT analysis with key elements listed and explained 5.Market segmentation...
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...BluetoothTechnology BLUETOOTH ACCESSORIES MOBILE PHONES UNIVERSAL COMPATIBILITY Be the first to know about Motorola's newest products, promotions, and latest innovations by signing up for our e-newsletter. REGISTER FOR UPDATES Bluetooth technology takes the wires away so you're free to do more, from almost anywhere. It's wire-free connectivity that brings simplicity to your home, your office or even on the go. No time for tangles when it comes to your mobile devices? Discover the advantages of connecting your mobile phone, computer, car, stereo headset, MP3 player, iPod* and more with wireless Bluetooth technology. BLUETOOTH TECHNOLOGY Bluetooth technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices such as printers and speakers, can be easily interconnected using a short-range wireless connection. Now you can coordinate any Bluetooth enabled device and leave wired clutter and confusion behind. Wonder how Bluetooth technology actually works? In the past, electronic devices would require a variety of wires, cables, radio signals, connectors and plugs in order to operate. Today, Bluetooth technology streamlines the process and enables you to enjoy your favorite electronic devices- wire-free.More. *iPOD only with the Bluetooth connector WHO CAN BENEFIT FROM BLUETOOTH TECHNOLOGY? Anyone who wants to connect to their world quickly and easily can benefit from Bluetooth...
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...PROJECT In ENTREPRENUERSHIP MARKETING means different things to different people. View of marketing held by a marketing manager of multinational corporations will be much different to that of a small electrical contractor. MARKETING MANAGER will talk about distribution processes, market segmentation and product life cycles. MARKETING is an integral part of small business management, for without an adequate market your business will not be profitable. Businesses can survive for some time with poor record-keeping insufficient finance or a lack of management skills, but they cannot survive without a market. DEFINITION: MARKETING is the ability to identify and satisfy customer needs at a profit. You should notice that marketing concentrates on customers and what they need or want. Customers are the essence of marketing needs, wants and preference of the type of customers you wish to attract, and then you can adapt your business to deliver those desired goods and services. The aim of marketing is to have: ∙ Right product or service ∙ Right price ∙ Place ∙ Right time Getting all this RIGTH is no easy task. Good marketing will ensure you obtain two best type of business: ∙ repeat business – customers who come back again. ∙ Referral business – customers who tell others to use your business. MARKETING Marketing may be defined as the distribution of goods and services from...
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...Business Analysis III A Foster MGT 521 August 17, 2011 Abstract Recent economic trends are influencing the way Apple conducts business. Apple has many strategies which they have used or could use for adapting to the changing markets. This includes an economic downturn or recession. There are some tactics the company has implemented or could implement to achieve their strategic goals. The role human resource management plays in helping Apple achieve its business goals. Apple has a healthy financial record and one should invest in their stock. Business Analysis III Apple incorporates many tactics and business strategies to gain market shares and stay competitive. They also utilize their human resource management to attract and retain the best possible employees. Apple’s success is determined based on their employees. Apple ensures that their employees have the best benefits and have job satisfaction. Business strategies “Committed to bringing the best user experience to its customers” (Apple SEC Annual Report, 2011, p. 1) It leverages its unique ability to design and develop its own branded operating system, hardware, application software, and services. The new products and services have ease-of-use, seamless integration, and innovative design. The company believes strongly in the investment of its research and development which will enhance the products and technologies. iTunes store hosts a robust platform for the discovery and delivery...
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...Unisa Graduate School of Business Leadership MBL 1- 2010 MODULE STRATEGIC MANAGEMENT MODULE CODE MBL 915 P ASSIGNMENT NUMBER TWO STUDENT NUMBER 43095984 STUDENT NAME MELAKU KEBEDE NADIE JULY, 2010 NAZARETH Table of Content Executive Summary ………………………… 1. Introduction ………………………………………………………………… 2. Situation Analysis 2.1. Macro Environment Analysis 2.2. South African Sports footwear /casual Industry Competitive Analysis ………… 2.2.1. Industry Analysis 2.2.1.1 Market Size 2.2.1.2. Market Growth 2.2.2. Industry Competitive Analysis 2.2.2.1. Competitive Forces Analysis …………………………… 2.2.2.2. Driving forces Analysis ……………………………… 2.2.3. Market Position 2.2.4. Industry Key Success Factors 2.3. New Balance South Africa company analysis 2.3.1. Performance Evaluation… 2.3.2. Resource Strength and Weakness. 2.4. Market Opportunities and Threats 3. SWOT analysis...
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