ACKNOWLEDGEMENT

Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared to be a great experience to us. It added a lot to our knowledge while we were working on this project. If we say that this project is one of our memorable experiences in student life, then it would not be wrong. We owe profound gratitude to Lt. Col. Sohail Akram (R) for stimulating our creative abilities by assigning this report to us. We are immensely obliged to all our fellow students who guided us in making this report, without whose considerate attention and interest, it would be difficult for us to complete this project on time. Whatever we have learnt from them and this project report has put indelible impression on our mind. It is our conviction that this learning experience will always be a source of help in our practical life and professional career.

Contents
EXECUTIVE SUMMARY.........................................................................1 INTRODUCTION OF NESTLE................................................................2 NESTLE VISION......................................................................................3 NESTLE MISSION...................................................................................4 NESTLE GOALS AND OBJECTIVES....................................................4 ORGANIZATIONAL STRUCTURE .......................................................5 NESTLE CURRENT STRATEGIES .......................................................6 SWOT ANALYSIS...................................................................................7 PEST ANALYSIS....................................................................................8 PORTFOLIO............................................................................................9 PORTER FIVE