Audience Analysis and Reception
Jeremy Bermel
XBCOM/275
July 20, 2014 SUMMIYA MAHDI
Audience Analysis and Reception
Effective writing is an essential skill. The same rules apply for any writing. Knowing the elements of good business writing can make or break a career. When presenting to an audience, especially a business presentation, there are important needs for your audience. First, the most important and effective business writing need is knowing the audience. Remember, the goal in speaking to a group is to inform, persuade, and educate. To achieve any of those objectives, the person should know the audience interests, likes and dislikes. Before speaking to a group of people, you should learn about them and their interests. Once a person obtains those interests, then sit down and compose the presentation or report. Always thing about how to keep the audience focused. In order to help with these needs, the presentation must be organized and on track. Free writing is great for helping in organizing ideas and facts for a presentation. Outlines are an invaluable aid to writing a lengthy report for a presentation. An important need to remember, time is in short supply for most business professionals. By organizing and outlining your thoughts beforehand, you can determine what exactly you are trying to say. Decide what details including graphic elements to add to a presentation, especially if your report contains many boring statistics. Statistics appeal to business professionals, especially if they are presented in a visually appealing manner. Graphs and colorful clip art usually add attention to your report, and makes presentations memorable and convincing. Failure to look at the audience needs can be a downfall for a great presentation. The audience can become bored as stated above and disconnected with the presenter. One of these is being too wordy in the presentation and lacking visuals. Getting a message across can be hard if the audience isn’t following the presentation. This can cause a milestone or goal from being accomplished. In conclusion, keeping the presentation focused on the audience will help in maintaining the audience focus, connection, and attention. The message will be presented, in a way, the entire audience will understand and get. The overall goal will be successful. 