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Contents
What Is Market Research 3

Primary Research 3

Secondary Research 3

Quantitative 3

Qualitative 4

Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings 4

PESTLE Analysis 4

Swot Analysis 5

Referencing 6

What Is Market Research

Primary Research

The process of gathering, analysing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

An example of market research is that Tesco may use one to one surveys to ask their customers what their opinion of Tesco is, they will also use one to one surveys to make their research more solid and reliable as they are talking to the person directly and will be able to tell if the person is lying or not.

Online questionnaires are also a very good way of researching information, this is because many people nowadays tend to do online shopping, so the researchers will receive a lot of feedback as the people who use the Tesco website must complete a questionnaire in order to view their products..

Secondary Research

This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary.

A type of

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