...Rozman, MBA Student: John Doe VPŠ Libertas, Ag. 2011./2012. Product: Mobile phone Name: EMP Omnium The name Omnium is derived from a latin prefix „omni“ which means „all“. EMP is an acronym which stands for: „Excellent Mobile Phone“ Corporate Message: Omnium has it all! The corporate message shows the power of the Omnium, because it leaves no room for other competition. Logo: Logo is a simpe, stylized letter „O“ because it shows true power and simpicity of Omnium. Target market: The target market for EMP Omnium are everyone who like a top notch smartphone. Ages 15+, all professions and lifestyles because Omnium is adaptable to any lifestyle, whether you are a student or a businesman. Geographically, Omium will be placed to the Balkans area to start with, after that it will spread across Europe and finally it will conquer the world. Position: Luxurious smartphone for people who appreciate quality and simplicity of use. Diversification: Soft pouches, leather pouches for carrying Omnia in your pocket so you don't scratch it, off the market add-ons such as syncing stations, car holders, etc. Differentiation: Higher price over the direct competitors to establish a leadership on the market in the eyes of the potential customers. Benchmarking: Our benchmark products will be Apple's iPhone 4s and Samsung's Galaxy Nexus, but with more style and intuitivity. SWOT analysis: * Strenghts: * Best product...
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