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Business 319

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BUSN 319
Marketing Plan for DeVry Restaurant Shop “DEVRY FOODS”
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TABLE OF CONTENTS

COMPANY DESCRIPTION 1 Figure l –Devry Foods________________________________________________________________2 STRATEGY FOCUS & PLAN 2
Mission 2
Goals 3
Core Competency & Competitive Advantage 3
SITUATION ANALYSIS 4
Figure ll SWOT Analysis 4
Industry Analysis 5
Figure lll. Market Analysis 6
Competitor Analysis 6
Company Analysis 6
Customer Analysis 7
MARKET PRODUCT FOCUS 7
Marketing & Product focus 7
Marketin & Product Objectives 7
Target Markets 7

Points of Difference 8
Positioning 8
MARKETING PROGRAM _____________________________________________9
Product & Price Strategy___________________________________________________9
Break-Even Analysis______________________________________________________9
Figure lV – Calculating a Break-Even Point ____________________________________10
Figure V – Break-Even Point for Study Central__________________________________10
Promotion & Place__________________________________________________________________11,12
FINANCIAL DATA & PROJECTION____________________________________________________ _____12
Figure V1– 1 year _________________________________________________________13
Figure V11 – 5 yr__________________________________________________________14
One year Projection______________________________________________________12,13
Organizational Structure________________________________________________________________13
Figure V111– Organizational Structure________________________________________________________________14
Implementation__________________________________________________________15
Evaluation & Control_________________________________________________________________16

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