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Development and Analysis of Two Mini Case Studies
Taurus Parker
December 18, 2012
Professor Mozinski
Business412 Business Policy
DeVry University

Development and Analysis of Two Mini Case Studies
This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales.
McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s.
Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013).
Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man.
Weakness: McDonald’s have an unhealthy food menu, the employees have a high turnover rate overall. They also receive negative publicity from the public.
Opportunities: McDonald’s have a demand for the increase for healthier food, They could change customer habits and new customer groups, also they as a franchise could try delivering meals to homes.
Threats: Lawsuits against McDonald’s, Local fast food restaurant

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