...Acquisition of Motorola Eric Brown Dr. Ross Contemporary Business February 13, 2014 Acquisition of Motorola Google’s acquisition of Motorola Google announced on August 15, 2011 that it will acquire Motorola Mobility Inc. (MMI), for a sum of $12.5 billion. This was a vertical form of merger as the supplier (software provider) acquired its hardware client (Motorola). Reasons for acquiring MMI * Google’s android operating system has been sued by companies like Microsoft and Apple for patent infringement. The company sought access to just MMI’s patents and hence ensured the independence of MMI as a separate company. * MMI is a big market player for mobile phones hardware. Its phones with Android platform proved to be huge success. Joining hands with Google will increase its ranking in the market. * MMI’s smartphone sales increased over the past year. Here, Google had a big opportunity to improve its share in the smartphone market. * MMI had developed and launched many breakthrough products over the years. MMI was the first company to introduce portable cellphones. Google hoped to benefit from technological innovations of MMI. * The two companies will be integrated to provide complete mobile phones and thus they will be better able to compete in the market with other top players. Impact of the deal The two companies together were expected to accelerate innovation and choice in mobile computing. Since Motorola is good at devices and Google is good...
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...Assignment 2: Competitive Strategies Dr. Kathleen Irwing BUS: 508 Contemporary Business Strayer University Nov. 5, 2013 Competitive Strategies: Apple vs. Google Competitive strategies between businesses have changed the world. And sometimes business strategies can get quite intense. Thomas Edison once electrocuted an elephant to demonstrate the danger of a competitor's technology. (Colvin, 2013) An example of a competitive market in which there are ever increase consumers and sellers is the smartphone industry. There are so many competitors bringing smartphones to the market, but the two at the top are Apple and Google. Apple and Google’s corporate cultures have distinct differences that set them apart from each other. Their competiveness and driven innovation and stifled collaboration. Apple’s corporate culture is one of extreme secrecy. In a field where new technologies are being developed and released often, keeping information under lock and key is important. Employees wouldn’t even discuss projects with close friends and family. This keeps Apple in complete control of the message. Culture at Apple is strictly top down: any attempt to streamline, impact change, or even discuss a better way to do anything is strictly frowned upon when it comes from the bottom. The brand is guarded with an eagerness that borders on obsession. All the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look the...
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...Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six to eight (6-8) page paper in which you: 1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. 2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question. 3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position. 5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its...
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...Gamble Office: 370 G Melcher Hall Office Hours: M 1:00-2:00; T&TH 4:30- 5:30 and by appointment COURSE PREREQUISITES You must have junior standing and have passed ACCT 3368 with a minimum grade of C to be enrolled in this class. In addition, you are expected to have a working knowledge of computer spreadsheets, such as Lotus or Excel, as taught in DISC 2373. REQUIRED TEXTS Advanced Accounting, 5th Edition, by Debra C. Jeter and Paul K. Chaney, John Wiley & Sons, Inc., 2012. Intermediate Accounting any current text. Green Scantrons to be used for taking examinations. OPTIONAL TEXTS Objective Questions and Explanations. Gleim and Collins, Gleim Publications, Inc., Most Recent Edition. (This text will also be beneficial for preparing for the CPA examination.) COURSE REQUIREMENTS: Exercises and problems assigned for each chapter are recommended for you to do on your own. Additional problems will be done in class to illustrate the concepts. The first two exams are cumulative due to the nature of the material covered and the content of the course and thus will count 50% of your grade, and a third (final comprehensive) exam will count 35%. Special assignments, including the FARS project, will count 15%. Exam coverage is as follows: Exam 1 Chapters 1-5 Exam 2 Chapters 6,7,8, 9 (pages 508-522) Exam 3 Chapters 11,12,13,15,16 and selected information from Exams 1 and 2 GRADES Your grade will be determined in the following...
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...Business Continuity Plan Technical Support For technical support I will use the options available our college website including the live chat, submitting a ticket, or calling the support line. The support line would be best utilized if I cannot access the web, therefore I have written down the phone number in my monthly paper planner. I also have an IT service desk engineer in the family who can help remotely or in person if the support I am in need of is issue that the college support team is unable to assist me with. I own a desktop, laptop, tablet, and smartphone. Unless the issue is an internet connection, there is no reason why I cannot complete assignments on time with one of these four devices. Alternate Internet Access 1. Family and friends – I have family and friends that live close by, they have a few laptops/computers that are available if needed as well as a wireless internet connection if I’m using my laptop. I can go there at any time during the day to access the internet if my internet connection has failed. I can call them any time to ensure that I can come over and use a device at (508)555-5555 2. Barnes and Noble (B&N) – B&N offers free Wi-Fi; they are open 7 days a week: Mon-Thurs 9am-10pm, Fri-Sat 9am-11pm, and Sun 10am-9pm. I can call them to verify this information. 3. McDonalds – If I need to stay closer to home I can go here to access the internet as it offers free Wi-Fi. Their lobby is open from 5am-12am daily, and I can...
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...BUS 508- Assignment 2: Human Resource Strategy Latasha Luke Professor Mary Jane Granoff Contemporary Business-BUS 508 2/18/2015 In choosing an industry in which two or more companies that have been voted on some of the best places to be employed and carefully reviewing the Top 100 companies on Forbes I have chosen Wal-mart and Target. Wal-mart and Target are the leaders in the Retail industry. Both have many things in common when discussing corporate culture. Wal-mart and Target are both very customer driven. You can go into a store owned by either business and be met by knowledgeable, helpful employees. The type of service provided is a direct reflect of the type of training that is provided by each companies Human Resources Department. Each company has also embraced the idea of focusing on customers’ needs as well the needs of their employees and realizing that taking care of their employees is a way to build a strong team. Another way that these companies mirror each other is through community service efforts, both strive to be good corporate citizens at a time when the communities really...
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...Contemporary Business Assignment 1: Business Analysis Dana Morrison Dr. William Bonaparte BUS 508 Strayer University October 24, 2015 1. Provide a brief description of an organization where you currently work, would like to work, or one in which you have an interest that you have chosen for this assignment. In 1914 Edwin Booz started his management consulting firm renamed Booz Allen Hamilton (BAH) in 1943. BAH is considered one of the oldest management consulting firms. Edwin Booz believed in a new approach to management. He believed that if you could find the right people, properly place them in the right position and provide the best possible support that the end result would be better than any theory or method. Ed believed that the three key attributes involved in placing the right person with the right partner were character, intelligence, and industry. These key attributes continue to be the core of their business and are otherwise known as "Boozisms" within the organization. In 1940 the U.S. Navy contacted BAH due to its reputation and success in management consulting and its performance with Goodyear Tire & Rubber and Montgomery Ward. Working with Navy planners, Booz consultants began working to develop a special sensor system that could track German U-boat's and assisted Navy planners with designing an attack strategy. This collaboration, by war's end, led to sinking or crippling most of the German submarine fleet and was the beginning of a long term...
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...Assignment #2 Amazon.com’s E-Business Model By: Shamaila Akram Professor: Lisa W. Witzig The Business Enterprise – BUS 508 04/30/2011 Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon is a largest online book retailer made by largest customer base. Jeff Bezos, the founder of Amazon, had great confidence in the World Wide Web even before the dot.com boom. He used the internet as the core of Amazon's business model. Amazon customers are able to search inside the book before buying it, read customer ratings on products of interest, and purchase products at low prices. Amazon initial target market is an online book consumers, proved to be very lucrative. In addition, the expansion into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home improvement and auctions only served to increase the company’s product list. Branching into other areas such as automotive, apparel, jewelry, office equipment, and recreational merchandise, to name a few, is necessary to achieve Amazon’s goal of providing every type of product. Amazon has identified an aggressive marketing strategy to broaden the companies target market, expand the product positioning to all consumer goods, focus distribution outlets through the top ten web sites and price items at a low but profitable margin. Determine the impact if Amazon...
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...Running head: Assignment #1 Entrepreneurial Leadership Assignment #1 Entrepreneurial Leadership BUS 508 Contemporary Business Assignment #1 Entrepreneurial Leadership Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s is set apart from other fast-food chains by the history of its origin. Since the company started in 1986 the owners the philosophy was to work out all the details of how to not only create but yet serve the best hamburger and fries. Five Guys uses only the freshest ingredients’ to cook and serve to its customers. In comparison with other fast-food chains in the market place today only two can compare but not surpass the Five Guy’s philosophy. The first fast food chain Wendy’s was created in a similar fashion. In 1996 several years later the first Wendy’s was opened. It philosophy was to also to sever fresh not frozen beef and to be cooked as ordered. This was similar to Five Guy’s however the freshness part was not taken to the same level. Wendy’s used store purchased produce and buns. Five Guys take the freshness to another level of baking the buns they used. The orders were cooked to order but with Five Guy’s you might get your burger a few moments later then Wendy’s but the taste was worth the wait. Customers did like the flavor of the food at Five Guy’s and would often be heard it was worth the wait. Five Guy’s best philosophy was that it went out into the community to local vendors and suppliers...
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...Sharhonda Dillard November 5, 2010 Business 508 Dr. Durgin Assignment: 2 Amazon’s .com 1 Amazon.com ABSTRACT Amazon.com, Inc. (NASDAQ: AMZN) is an American-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010. Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995 as Cadabra.com. It started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products. A 2009 survey found that Amazon was the UK's favorite music and video retailer, and third overall retailer. Amazon was founded in 1994, spurred by what Bezos called "regret minimization framework", his effort to fend off regret for not staking a claim in the Internet gold rush. Company lore says Bezos wrote the business plan while he and his wife drove from New York to Seattle, although that account appears to be apocryphal. (OPPAPERS.COM) The company began as an online bookstore; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an online bookstore could offer more. Bezos...
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...Lecture: Mon/Thurs 8:30 AM – 9:50 AM Room CON100 Recitation: (Check your section time) Course Website: http://blackboard.rutgers.edu COURSE DESCRIPTION Key quantitative techniques essential for analyzing and improving business operations. Spreadsheet modeling of business decision problems, both with and without data uncertainty. Linear and integer programming optimization models. Elementary applied probability modeling and Monte Carlo simulation. COURSE MATERIALS Required Textbook(s): Introduction to Management Science, 11/E (Available in Book Store) Bernard W. Taylor ISBN - 10: 0132751917 ISBN - 13: 9780132751919 Course items in Blackboard LEARNING GOALS AND OBJECTIVES LGO1. Students will understand and be able to apply Key quantitative techniques essential for analyzing and improving business operations A. Students will be able to use spreadsheet modeling of business decision problems, both with and without data uncertainty in preparing assignments, projects, or term papers in other courses in the functional area business disciplines as well as in research projects in the workplace. B. Students will be able to employ spreadsheet software (e.g. Microsoft Excel) as a tool to assist in the solution of business problems. C. Students will have an awareness of ethical issues in conducting research, in optimization problems and in the presentation of results. LGO2. Students will be able to understand risk from the perspective of Elementary...
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...Assignment 2: Competitive Strategy Presented By: Carolyn Campbell Presented To: Prof. Laura Pogue Class: BUS 508 Date: November 4, 2012 Assignment 2 1. Determine how each corporate culture differs from the other. Southwest Airlines culture was very unique among all of its employees. The company generated a culture around prioritizing their workers over their customers. This family oriented atmosphere that was created enabled worker retention and customer service to skyrocket. Southwest was ranked number one among all major US carriers several times on a customer service as well as safety, price, on time performance, and baggage handling basis. Both customer and employees were expected to be treated with respect and dignity. This would soon be incorporated with red hearts on banners and posters as reminders of compassion that was expectant toward employees and customers. Fun was also incorporated into the company’s core value as a form of behavior that employees exhibited while performing their jobs. The company’s day-to-day operations included jokes and pranks, as well as frequent company-sponsored party to boost employee morals. The management team within Southwest Airlines was given roles to ensure that employees were proud of the company that they worked for. Managers were expected to spend at least one-third of their time amongst their workers, observing and ensuring that demands were met and also listening to employees concerns and suggestions. Managers and...
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...Competitive Strategies Case Study Assignment 2 STUDENT NAME: Professor: Dr. Wright BUS 508: Contemporary Business Raleigh, NC May 5, 2013 Determine how each corporate differs from the other The corporate cultures of the two companies are very different. One example. GM pulled its ads from Face book. Ford is doing more with Facebook. Another, GM bailed out by the government, Ford weathered the storm. The social media strategy of each company is extremely interesting. GM is going to go the traditional route. Ford has embraced the tools of social media to connect with its customers. I think that gives Ford a competitive edge. General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan, and among the world's largest automakers by vehicle unit sales, employing 202,000 people and doing business in some 157 countries. They also have five different business segments. They also provide on star vehicles safety, security and information system. As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income, and owns The Hertz Corporation, the largest automobile rental company...
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...Accessions: means goods that are physically united with other goods in such a manner that the identity of the original goods is not lost. Account: a right to payment of a monetary obligation, whether or not earned by performance, (A) for property that has been or is to be sold, leased, licensed, assigned, or otherwise disposed of, (B) for services rendered or to be rendered, (C) for a policy of insurance issued or to be issued, (D) for a secondary obligation incurred or to be incurred, (E) for energy provided or to be provided, (F) for the use or hire of a vessel under a charter or other contract, (G) arising out of the use of a credit or charge card or information contained on or for use with the card, or (H) as winnings in a lottery or other game of chance operated or sponsored by a State, governmental unit of a State, or person licensed or authorized to operate the game by a State or governmental unit of a State or (ii) any credit device account. The term includes health-care-insurance receivables. The term does not include (i) rights to payment evidenced by chattel paper or an instrument, (ii) commercial tort claims, (iii) deposit accounts, (iv) investment property, (v) letter-of-credit rights or letters of credit, or (vi) rights to payment for money or funds advanced or sold, other than rights arising out of (A) the use of a credit or charge card or information contained on or for use with the card or (B) a credit device account. Account debtor: a person...
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...ASSIGNMENT # 1 FOR BUSINESS 508 PRESENTED BY ALTHEA LAYNE April 22, 2012 INSTRUCTOR: GEORGE REELEY “ENTREPRENEURIAL LEADERSHIP “ Research 2 leadership entrepreneurs to determine their entrepreneur approaches one in each of the following categories: 1. Profit oriented. 2. Social responsibility oriented Anita Roddick founder of “ The Body Shop “ developed and markets natural cosmetic products in addition to developing and selling natural cosmetics, she advocates community trade, human rights and animal protection ( 1943 – 2007 ). She used phrases such as (Be daring, be first, be different and be good because you can or no one will notice. Ms. Roddick built a billion dollar empire and she stated that “One more business has the ability to do well “and anyone that would hear her out she proved her point. In 1976 she founded her novel company “The Body Shop “. Another quote that she used was to “Take your business personally “. As a leader she mentioned that business has a traditionally addressed the profits and kept in mind that which is to say impersonally we can no longer afford this. The business entrepreneur in Anita Roddick, thought more than anything that today’s generation, business people are in a position to lead in making the world a better place. She further mentioned that we must take more responsibility which is to say take it personally. Another quote of hers is “Business is not beyond morality “. Business is no longer...
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