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Submitted By imyoongyoong
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Genting Highlands Resorts that founded by Tan Sri Lim Goh Tong since 1965 named Genting Highlands Berhad. The company approval from the government to obtained large amount of land in the rainforest. In the middle of 1971, Genting Highlands opened for their business - the first Prime Minister of Malaysia Tunku Abdul Rahman granted him the only casino license in the country. Over the next 30 years, Genting Highlands continued to grow their company structure from a simple resort with a small casino to a modern holiday destination, with theme parks, numerous hotels, large roads and a cable car system. Today, Genting Highlands is one of the most popular highland tourist destinations in Malaysia, attracting visitors from Kuala Lumpur, Singapore and all over the world. It remains still the only legal gambling den in Malaysia. Journeymart. (2014).
Genting or "urban entertainment" is a perfect holiday destination for many malaysians. It is very popular with the people who want to escape the hot and humid weather in Kuala Lumpur. The temperature of Genting Highlands changes often about 16/24 degrees, the weather will be cold as people from Kuala Lumpur. Genting group has also a company which more than 26 years of development experience, operations, and marketing in casinos and integrated resorts around the world. It also includes the Americas, Australia, Philippines, Singapore and United Kingdom. Genting Highland is the only one legal casino in Malaysia. It has been voted Malaysia's leading corporation and one of Asia's best managed multinationals. The group's integrated resort is Resorts World Genting, formerly known as Genting Highlands Resort. Genting Group is respond in prospectors. Wonderfulmalaysia. (2015).
Today, Tan Sri and Puan Sri Lim Kok Thay are the CEO of Genting berhad and Mr. Derrik Khoo (ACGT CEO), Mr. Tan Kong Han (Genting Berhad President & COO), Mr.Ong Tiong Soon (Genting Energy CEO), Dato’ Anthony Yeo (Genting Malaysia Berhad SVPPR& Comms) & Mr.Tan Wee Kok (Genting Plantations Berhad CFO).By leadership and care instruction of Tan Sri, genting regularly to various charities and foundations to support those unfortunate people, community contacts in different industries, regardless of race, creed, or religion. With total RM23 millions in 2012 contributed a variety of charities and community caused Genting operating state.
Resortsworldgenting.blogspot. (2013).
As the annual report of Genting Berhad, they are doing their marketing with leading multinational company is committed to enhance shareholder value and maintaining long-term sustainable growth in their core business, respond to changing customer requirements and excel in providing high quality products and services. The company is committed to innovation and the adoptions of new technology achieve competitive advantage and generate a fair return for shareholders. Pursue personnel policy, recognize, reward employee performance and contribution, and also provide proper training, development and career development opportunities. They are also a responsible corporate citizen, committed to enhancing corporate governance and transparency. Genting is made up of Tan Sri lim kok thay far-sighted entrepreneurs to build the world brand attributes in Malaysia, Singapore, the Philippines, the United States, the Bahamas, the UK, soon in South Korea, and is responsible for the global investment oil palm plantations, power generation, oil and gas, real estate development, cruise, biotechnology and other industries. By 50 years of solid financial strong leadership and management, Genting is committed to growing strength as a responsible global company. Genting group. (2014)
Since the group has over 26 years of experience, the company has strategic and vision of doing their daily operations. For example, the president implements the board which can oversee the day‐to‐day operations and tracking of the company. Genting highlands doing their daily operations by offering various kind of activities such as Casino, Outdoor Theme Park, Snow World, Skyway Cable Car and so on. The company also provides feedback to their customer, so they can easily handle complaints from consumer and consumer can easily contact them by their email and call to Tel: +608 001 81118 or +603 610 22883 which operate with 24hours daily. They also offer their consumer an online websites, so consumers are able to book resorts or buying tickets via online. To attract more and more consumer to visits Genting highlands, they will also doing promotion during holidays and weekends. So that consumers able to enjoy any kind of activities in lower price. Employees of the company will also submit daily report to their head about the progress of the company via email, report and meeting. Genting group,. (2015).

Genting also endorsed by its excellent products and services, was selected as Malaysia's best luxury family resort theme park, hotel and resort development outstanding achievement and the best new hotel for first world get the famous Asian Hotel Platinum award in year 2003-2004. They also take the initiative to launch a cable car service with 3.38 kilometres under Genting's name, which is known as world's fastest mono cable car and major of tourism services. Wonderfulmalaysia. (2015). In addition to the casino, they also have a large theme park, which makes it a perfect destination for families and children. With about 1760 meters above sea level, tourism gets to view the beauty of the valley from the top which located in Kuala Lumpur. Although their main activities are Theme parks and Casinos, but the company is trying to develop more and more such as Genting concert, strawberry farm, food and beverage. As the company is one of the most popular tourist destinations in Malaysia, the Genting group has been expanded and diversified into more activities including plantation, property, power generation, oil and gas, e-commerce, information technology and biotechnology. The company is brave to try new things and will not stop its point. Gentinghighlands.info,. (2015).

Reference 1. Journeymart. (2014). Genting highlands History - History of Genting highlands City- History of Genting highlands Malaysia. Retrieved 22 July 2015, from http://www.journeymart.com/de/malaysia/genting-highlands-history.aspx 2. Wonderfulmalaysia. (2015). Genting Highlands | Wonderful Malaysia. Retrieved 22 July 2015, from http://www.wonderfulmalaysia.com/genting-highlands-malaysia.htm 3. Resortsworldgenting.blogspot. (2013). GENTING’S CHAIRMAN RECEIVES LIFETIME ACHIEVEMENT AWARD FOR CORPORATE PHILANTHROPY ~ Resorts World Genting. Retrieved 22 July 2015, from http://resortsworldgenting.blogspot.com/2013/10/gentings-chairman-receives-lifetime.html 4. Genting group. (2014) (1st ed., p. 1). Retrieved 22 July 2015,from http://www.genting.com/annualreports/gb/2014/GB2014_05.pdf 5. Genting group,. (2015). Group Profile - Genting Berhad. Retrieved 22 July 2015, from http://www.genting.com/groupprofile/gent.htm 6. Gentinghighlands.info,. (2015). Genting Highlands. Retrieved 22 July 2015, from http://www.gentinghighlands.info/

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