...Ansoff product–market matrix: Task 1: Australian Leisure Resorts (ALR) - Core business, selling rooms and holidays to individual consumer groups in Australia. - Key success factor: Keep occupancy rates high Issue: Brown (Founder of ALR) is developing new software for his hotel chains / resorts that will replace the current manual recording / booking system. This will provide real time booking information to potential customers, reducing the booking confusion currently associated with the manual system. Options floated to Brown: 1. Develop the software for use in the company’s currently owned hotels and Resorts. This strategic option can be classified as Market penetration (Quadrant 1). The key success factor for ALR is to keep occupancy rates high. Currently, due to the manual recording system employed, up to date hotel room booking information is not readily available to consumers. This option fits into quadrant 1 as it will increase the amount / volume of potential hotel bookings with existing customers in ALR’s existing market, as more meaningful booking information is made available to consumers (the information is “live” and in real time showing consumers what rooms in each hotel are available). This option does not fit Product development (Quadrant 2) as ALR is not introducing new products or services to existing markets. The organisations core business - hotel / resort room bookings remains unchanged. The change is internal, streamlining...
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...Asia Pacific J Manage (2008) 25:667–683 DOI 10.1007/s10490-007-9073-0 A strategic analysis of surging Chinese manufacturers: The case of Galanz Gloria L. Ge & Daniel Z. Ding Published online: 10 November 2007 # Springer Science + Business Media, LLC 2007 Abstract Recent years have witnessed the surging of Chinese manufacturers, as China has become the world’s factory floor. This paper presents a case study of one of the most successful manufacturers in China, the Galanz Group, now the world’s largest microwave manufacturer. Based on theories of multinational corporations from emerging economies, the paper examines the process of Galanz’s integration into the global market. The company has developed unique competitive strategies that have made it a great success within China and in overseas markets. The Galanz model suggests strong strategic implications for both Chinese firms and incumbent multinational corporations. Keywords Chinese manufacturers . Strategic analysis . Internationalization . Galanz In the last two decades, China has maintained an average annual growth rate above 7%. China is rising as one of the world’s largest economies and trading powers. As China becomes the world’s manufacturing floor, the competitiveness of Chinese manufacturers and their impacts have emerged as a hot topic. China’s manufacturing output now ranks third in the world only behind the United States and Japan, after overtaking Germany in 2003 (China Daily 2005). Many Chinese manufacturers...
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...Table of Contents TABLE OC CONTENT 1.Introduction ……………………1 2.Current performance …………1 3.Market share………………………2and 3 4.Ansoff's Matrix - Planning for Growth…..4 5.PEST ANALYSIS………………………………………4 6.Marketing MIX………………………….6 7.Porter’s Five Forces…………………….7 8.Swot Analysis ……………………………9 9.Conclusion …. .………………………………..11 10.Recommandations………………………..11 11. References………………………………….12 The purpose of this paper The purpose of this paper is to outline the Samsung’s current situation, addressing where and how they currently operate, both in the home market and globally. Detailing such information as market share, product ranges, pricing strategies, competitor analysis, plus other key issues that are relevant to the company and products we are reviewing. We will present issues that will have an impact on the company’s future global strategy. 1.Introduction . Samsung electronics is South Korean global company, a part of the Samsung group established in 1938,employing approximately 206000 people in 197 offices across the 72 countries. The company sales is $ 143.1 billon in 2011 considerably 13% more than previous year(annual report of Samsung 2012).Samsung operates in intense competition from growing number of competitors .All of them have strong brand equity such as LG electronics ,Whirlpool ,Nokia ,Apple and Sony. Among its several products single galaxy s devises has been huge success for Samsung.It announces that it had sold 20 million units Galaxy S...
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...BUSN 319 Marketing Plan for DeVry Restaurant Shop “DEVRY FOODS” Proposed by: Submitted to: TABLE OF CONTENTS COMPANY DESCRIPTION 1 Figure l –Devry Foods________________________________________________________________2 STRATEGY FOCUS & PLAN 2 Mission 2 Goals 3 Core Competency & Competitive Advantage 3 SITUATION ANALYSIS 4 Figure ll SWOT Analysis 4 Industry Analysis 5 Figure lll. Market Analysis 6 Competitor Analysis 6 Company Analysis 6 Customer Analysis 7 MARKET PRODUCT FOCUS 7 Marketing & Product focus 7 Marketin & Product Objectives 7 Target Markets 7 Points of Difference 8 Positioning 8 MARKETING PROGRAM _____________________________________________9 Product & Price Strategy___________________________________________________9 Break-Even Analysis______________________________________________________9 Figure lV – Calculating a Break-Even Point ____________________________________10 Figure V – Break-Even Point for Study Central__________________________________10 Promotion & Place__________________________________________________________________11,12 FINANCIAL DATA & PROJECTION____________________________________________________ _____12 Figure V1– 1 year _________________________________________________________13 Figure V11 – 5 yr__________________________________________________________14 One year Projection______________________________________________________12,13 Organizational Structure___________...
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...of the consumer’s hands. The United States health care professionals see the outsourcing as a negative trend, however, medical insurance companies view any means of cutting costs as a positive move. The middle class has been fueling the economy in the US for the last decade but as it shrinks, it is no longer able to do so. I think we are witnessing the long term effect of globalization. High unemployment, stagnant wages, credit evaporated and reduced spending. The globalization of health care should result in a more efficient industry. The U.S. prices should fall as countries like India offer their services cheaper compared to them. It would require that the Americans should have more disposable income which could then be spent in other part of the economy. The globalization of healthcare has provided opportunities for many organizations to rapidly develop their products and to expand their network of customers. But with this...
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...initiatives. We also found that the Small and Medium Industries Equity Investments Scheme (SMIEIS) fund lacks standard guideline for fund disbursement, the unregulated informal finance institutions finance the SMEs much more than the formal sources and the informal sources make up more than half of the SMEs’ mix of funds. It is recommended that the informal source of financing is a potentially important source of micro financing. Savings in them should be further encouraged through regulation, government intervention by way of active participation of community and development banks in local business associations. SMEs should consider all financing options that maximize the value of the business enterprise. 1.1 INTRODUCTION The significant role Small and Medium Scale Enterprises (SMEs) play in economic development process has been well documented. Studies have been conducted on SME management, business planning and to some extent on venture creation but this paper focuses on financing options in Nigeria. This makes this paper imperative as it re-evaluates the existing financing alternatives and the role government plays in...
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...those we regard as being most truthful and fair for various sorts of valued knowledge. How to interpret? Making sense of the outcomes of whatever observations or measurements or impressions we gather through whatever means we employ; explaining, appreciating, and attaching meaning to the raw ‘events’ of assessment. How to respond? Finding appropriate ways of expressing our response to whatever has been assessed and of communicating it to the person concerned (and other people). Rowntree D, (1991) These headings as provided by Rowntree will be used to critically analyse the assignment used for the purpose of this module assignment. This assignment is entitled, “Assignment 1 Transmission Systems”, and was provided as part of the National Diploma in Engineering. It was given to a mixed group of first year National Diploma learners, who were approximately a quarter of the way through their first years study. The purpose of this assignment was to assess the student’s knowledge of the...
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...strategies. A new approach leaves less money on the table. INVENTORY IN A W O R L D OF LEAN I RETAILING by Frederick H. Abernathy, JohnT Dunlop, Janice H. Hammond, and David Weil |ANUFACTURERS OF CONSUMER GOODS are in the hot seat these days. 1 n the past, retailers would place large orders at the beginning of each selling season, and factories would simply produce to order. But the big chain stores are increasingly adopting lean retailing practices, so they're insisting that manufacturers fill orders to replenish retailers'stock on an ongoing basis. Because factories usually can't produce goods fast enough to meet these orders, manufacturers often hold large inventories for indefinite periods. HARVARD BUSINESS REVIEW November-December 2000 And the cost of holding these inventories is only growing. Consumers are demanding greater variety in products, and their preferences are getting harder to predict. As products proliferate and become more susceptible to changing whims,the risk grows that a given product line will have disappointing sales and have to be discounted. But if a manufacturer decides to go lean on inventories, it runs the risk of stockouts, lost sales, and endangered relationships with the chains. TOOL KIT • Control Your Inventory in a World of Lean Retailing It's a tough position, but a new approach can help manufacturers predict their inventory needs more accurately. Manufacturers tend to treat every stock-keeping...
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...InstaBike Shop & Assembly: Online Cyclist Guide to Satisfaction A Capstone Project presented to the Department of Information Technology Faculty of Engineering Institute of Information and Computing Sciences University of Santo Tomas in partial fulfilment of the requirements in the degree of Bachelor of Science in Information Technology Azarias, Bernard Ezekiel A. Dasalla, Jose Paulo D.R. Espiritu, Karlo Antonio A. Peralta, Paolo Javier J. Guevara, Steven Kristian L. April 2015 Table of Contents Chapter l......................................................................................................................... 3 Introduction ................................................................................................................. 3 Project Context ........................................................................................................... 4 Purpose and Description ............................................................................................. 5 Objectives ................................................................................................................... 5 Scope and Limitation .................................................................................................. 6 CHAPTER II ................................................................................................................... 8 Traditional Shopping vs Online Shopping ....................................................................
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...HOMELAND SECURITY Terry Davis CJAD 495 Professor R. Moser Introduction Since the birth of this nation, there has been concern for security and freedom of all the citizens of the United States. We have fought wars across our nation, across borders and across the globe, all in the pursuit to protect our freedom and the American way of life. There have been many threats against the American pursuit of freedom that started with the Revolutionary War, a young nation fighting to break away from a nation of strength. Then our battle over land expansion and the taking of the land from the Native Americans, some perceived them as savages or maybe even terrorist. Then we turned to secure our borders to prevent other nations from coming into our nation and grabbing up land. Then our pursuit of freedom expanded the globe and with other nations as we assisted in the attempt to spread democracy in countries struggling to become nations. In this attempt, there have been many enemies formed that despise the US and the pursuit of freedom. This has become a major concern of the US and on September 11, 2001, this concern became a reality. How could something so devastating be carried out against a world-leading nation? What was wrong with the infrastructure and how could it be fixed to prevent other terrorist attacks. The answer was to form a department in the federal government that would have the power to act and the power to share intelligence information. Terrorism and US Threats ...
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...International Limited 9 Temasek Boulevard 9 Temasek Boulevard #11-02 Suntec Tower Two #11-02 Suntec Tower Two Singapore 038989 Singapore 038989 Telephone (65) 6339 4100 Telephone (65) 6339 4100 Facsimile (65) 6339 9755 Facsimile (65) 6339 9755 olamgroup.com olamgroup.com Transcending Boundaries Annual Report 2014 Annual Report 2014 olamgroup.com In an effort to reduce our printed material, we have produced this year’s Corporate Responsibility & Sustainability Report on CD. Olam International Limited | Annual Report 2014 Connectivity in the Landscape DC PMS8400c NCL U315188 GP1B 01.10.2014 175# MY C K 2 U 14-023 01/10/2014 21:12 Our Vision To be a differentiated, leading, global agri-business. Our Governing Objective Maximising intrinsic shareholder value over time for our continuing shareholders, in an ethical, socially responsible and environmentally sustainable manner. Olam AR 2014_IFC 250914_TH_NEW OK.indd 2 Olam A/R_Final cover Size: 662.5(W)x297(H)mm-ISO39L Front Cover This year’s cover design celebrates Olam’s 25 years of growth. Our name means ‘transcending boundaries’ and this has inspired our journey since our inception in 1989 in Nigeria. DC NCL U315188 GP1B 02.10 .2014 175# MY C K 4 U 14-023 02/10/2014 18:12 Transcending Boundaries – the First 25 Years Introduction Olam means ‘Transcending Boundaries’ which fittingly describes our journey over the first 25 years...
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...demographics such as new riders and the younger generation with their new bike. The company used a strategic plan to introduce the bike at an attractable, affordable price to gain the interest of the new markets. The company has competitive advantages that helps them in the entrance into the new market, advantages like a strong brand image and customer experience. Corporate leadership has also helped the company to get to where they are now. The company leaders has to make some strategic decisions to gain their foot place in the market and to cost costs to increase revenues. The company leaders also stand behind their values and vision for the company and instill the values of the company in their everyday operations. Table Of Contents Part I: Global Economy / Factors Affecting Global Economy * Motivations / Risks * Motivations for Expansion * Risks in Expansion * Competitive Advantage in Global Markets * Entry Strategies for Global Expansion * Internet...
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...ASSESSING HUMAN RESOURCE PRACTICES ALIGNMENT: A CASE STUDY HERBERT G. HENEMAN III AND A N T H O N Y T. M I L A N O W S K I Research has established the link between HR practices and organizational performance, suggesting that the HR system has great strategic potential to drive organizational effectiveness. To capitalize on this potential, the organization must design and deliver HR practices that focus on necessary employee performance competencies, creating an HR system with vertical and horizontal alignment around those competencies. Doing this requires that the organization first assess how its HR practices are currently aligned and then develop ideas for improving HR practice that will be alignment enhancing. We call this diagnostic process Human Resource Alignment (HRA) assessment. We describe an HRA assessment process we developed and applied in a large public school district for the key job of teacher. The assessment was based on the district’s formal teacher performance competency model used, and was conducted by a group of human resources and instructional job experts from the district. These experts rated the degree of vertical and horizontal alignment and then developed suggestions for HR practice changes that would improve alignment. After describing the process and results, we present a series of lessons learned and directions for future research. © 2011 Wiley Periodicals, Inc. Keywords: strategic human resource management, human resource alignment assessment ...
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...Limited Prepared for: Dr. Tanbir Ahmed Chowdhury Professor Department of Business Administration East West University Prepared by: Rezwana Sharmin Id # 2007-1-10-114 Department of Business Administration Date of Submission: 25 April, 2011 25 April, 2011 Mr. Dr. Tanbir Ahmed Chowdhury Professor Department of Business Administration, East West University. Subject: Submission of Internship Report Dear Sir, With due respect I would like to inform you that I have completed my internship program in BRAC Bank Limited, Head Office, Gulshan-l, Dhaka - 1212, and prepared my internship report titled "Performance Evaluation of BRAe Bank Limited". I am placing my internship report to you as a requirement of the BBA Program The internship program and writing this report has been a great pleasure and an extremely interesting and rewarding experience. It has enabled me to get an insight into the practical arena of Banking. Sincerely yours, Rezwana Sharmin Id # 2007-1-10-114 Acknowledgement The successful accomplishment of this Internship Report is the outcome of the contribution and involvement of a number of people, especially those who took the time to share their thoughtful guidance and suggestions to improve the report. First of all I am grateful to Almighty Allah. Then I would like to express my gratitude to my Internal Internship Supervisor Mr. Dr. Tanbir Ahmed Chowdhury, Professor, Department of Business Administration, East West University and all his kind cooperation to the...
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...UNIVERSIDAD DE ZAMBOANGA SCHOOL OF BUSINESS MANAGEMENT ------------------------------------------------- ------------------------------------------------- ______________________________________________________________________________ In partial fulfillment of the requirements for the degree of Bachelor of Science in Hotel and Restaurant Management (BSHRM) the research study entitle “THE STUDY HABITS OF BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT STUDENTS OF UNIVERSIDAD DE ZAMBOANGA” prepared and submitted by Fe Alexa M. Lay, Halmila S. Panasali, Jerhana W. Jiripae, Cherrilyn A. Patalinhug, Fharhad B. Adjijil, Catherine J. Hajihil&Rocel-Ann R. Taup. In partial fulfillment of the requirements for the degree of Bachelor of Science in Hotel and Restaurant Management. Janet Nelisa C. Balen Rachel D. Lauriaga THE STUDY HABITS OF BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT STUDENTS OF UNIVERSIDAD DE ZAMBOANGA This study aimed to determine the Study habits of the Bachelor of Science of Hotel and Restaurant Management. There were fifty (50) purposively selected respondents the 1st year, 2nd year and 3rd year students of BSHRM of Universidad De Zamboanga. A descriptive evaluative research design was used in the study. With the essential information needed to answer this study, the researchers employed questionnaires...
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