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Business Analysis for Apple

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Business Analysis of Apple Inc.
Victoria Randle
MGT 521
May 11, 2011
JAMES BURRESCIA

Business Analysis of Apple Inc.
Apple was created in 1977 in California. They design, manufacture, and market personal computers, mobile communication and media devices, and portable digital music players, and sell a range of related software, services, peripherals, networking applications, and third-party digital content and applications. Beginning with apple computers it was predominantly a manufacturer of personal computers, including the Apple II, Macintosh and Power Mac lines. The amount of technology that this company has produced over the years allows them to maintain an up to date status. (Apollolibrary.com) Apple In addition sells a range of third-party Macintosh, iPhone, iPad and iPod compatible products including application software, printers, storage devices, speakers, headphones, and other accessories and supplies through its online and retail stores. Today, Apple is the largest technology firm in the world, with annual revenues of more than $60 billion.
SWOT
When deciding whether or not to invest into mutual funds of Apple Inc. You have to figure out the strengths, weaknesses, opportunities this company has to offer and the threats you could face if you decide to invest.
Strengths
This company has been extremely successful over the years. Shortening the name of the Macintosh computers to Mac’s and the IPod music player has increased its quarter profits; this
Business Analysis of Apple Inc gives the company the ability to access a new section of customers that buy other parts of the Apple brand. The notebook contributed a huge income increase for the company. How the company is branded plays a very key part. This is considered the advertising and how the public will remember your name. Apple is one of the most established brands in the world. It is

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