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Business Analysis Part Two
Keyah A.Baker
University of Phoenix
Management 521
Bernard Ruff
April 10,2012

Business Analysis Part Two In this paper, the author will discuss Ford Motor Company’s business environment.
The author has reviewed Ford’s income statement, balance sheet, and cash flow to determine the financial health of the company. The author will conduct a benchmarking analysis of the company as well. From reviewing Ford Motor Company’s income statement, balance sheet, and cash flow, the author has learned that the company needs to increase their revenue. Their revenue concerns the author because it is a little low, as compared to other companies, GMC and Toyota. It is lower than that of the other two companies. Toyota’s operating income is low, however, and their assets and liabilities equal to the same amount. GMC’s sales and revenue was very high along with its net income. GMC’s liabilities outweigh its assets though, which poses a very big problem. They are spending more than they produce, which is a bad thing. This makes their financial health very poor in that regard. To summarize Ford’s financial health, it could be better. Their gross profit is very low, in comparison to the two other companies. Their operating income leaves much more to be desired. Their income after taxes is more than their income before taxes. Their total assets outweigh their liabilities. They have quite a bit of debt. Moving forward, Ford can use this information to create strategies to increase their revenue. Some strategies include to increase marketing efforts, change their business model, change prices, or reduce expenses. By doing these four things, Ford can increase their revenue for a long period of time. Some of the company’s technological advances include their most high-tech vehicle, which is the Ford Focus.

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