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Business Analysis

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Retail Business Analysis
Shonte Holmes
BUS 620 Managerial Marketing
Pamela Gordon
June 18, 2012

Retail Business Analysis When it comes down to choosing a retail establishment that can supply all of the household needs of the family with just one stop, there is no place more profound than Wal-Mart. With the fast past of life taking essence every day, no one has enough time in their day to shop individually within various locations for groceries, household items, personal hygiene toiletries, clothes, shoes and etc.. Thank goodness for Wal-Mart for making it possible for the majority of your demands to be met within one location. However, although Wal-Mart can meet the majority of your needs within one establishment, it is imperative for Wal-Mart to modify and re-implement both their generic marketing and segmentation strategies. This paper will explore and expound on how the generic marketing strategy and the segmentation strategies that Wal-Mart has adopted can be improved to impact the overall successful marketing of organic fruits and vegetables. Wal-Mart is one of the world’s largest companies falling in at number 16 on Forbes, “The World’s Biggest Public Companies list.” According to Forbes, Sales for Wal-Mart tally at $447 billion, profits $15.7 billion, assets $193.4 billion and a market value of $208.4 billion. Upon assessment of the local Wal-Mart in the community of Rincon Georgia, it was discovered that Wal-Mart is committed to bringing consumers the lowest possible prices in this geographic region. It is in my humble opinion that segmentation decisions were based upon all three marketing strategies: demographically (who their consumers are, and income level), geographically, and behaviors (how consumers act, consumer needs and product usage patterns and purchase influence, Mullins and Walker, 2010). Wal-Mart’s global mission

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