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COKE ZERO HOMEWORK 1. Diet-coke- targeted to women who want to lose weight. (Age, lifestyle demographics)
Coke zero- new hip alternative to diet-coke for young men,
Diet-coke plus- a sweeter version of diet coke fortified with vitamins and minerals….aimed at young male consumers
Coca-Cola Blak- an added coffee essence- created for older, more sophisticated consumers who are willing to pay more
Full throttle blue demon- an energy drink with an agave azule flavor designed to appeal to Hispanic men.
All aimed at the age demographics of people. Also at the lifestyle demographics, with “healthy products” 2. Coke, and diet coke I believe could lose customers to coke zero as people are more health conscious and don’t want the calories, or the reduced taste of the product. 3. I don’t believe the hidden camera videos were effective at all, I found them confusing, and time wasting, I didn’t really see the point of them at all. I don’t believe a viral marketing campaign using these videos would have been successful at all. They were confusing and didn’t seem to have a point at all. If I was one of those lawyers I would have sat there wondering why I was there. One product wanting tyo sue its own collegues for another of their own companys products makes no sense to me. 4. I think a totally different campaign idea would have been much better , concentrating more on the virtues of diet coke, the benefits of less calories in the “new healthier lifestyles” and not so much basing it on the less quality of the

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