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Business Analyst

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Bank of America: Mobile Banking (Abridged) time. In May 2007, BofA launched mobile banking, which allowed customers to Starcom supported these digital efforts of BofA. Bank of America (BofA) was founded in 1904, known as Bank of Italy at that

in the online and mobile banking business. Mobile Product Development and The launch of this app was a success and it garnered millions of subscribers. Now however hesitant to add more features, as they fear it will make the app complex

access the bank through a mobile application (or app) on their smartphones and through mobile web on their phone’s browser. It is now at number one position

the business managers want to cash in on this success by building more functionality to facilitate growth of other businesses. The strategic team is

which in turn could affect user experience and is thus a huge risk. Competitors like Citi are though already in this business and have provided their users with BofA are downfall of financial service industry due to the great depression. Since spending which has narrowed due to this depression. In addition to this, the concern among the users and data access costs involved in use of mobile banking. To overcome these challenges, BofA need to focus on improving customer satisfaction and building brand loyalty. BofA relies majorly on retail banking business, they thrive on consumer costs of developing the app are very high due to the complexities involved in latest smartphones and their operating systems. There is also a sense of security

many facilities through mobile app. Other environmental factors posing threat to

growing penetration of smartphones and fast Internet connectivity has led to of social media and online searching is at its peak and the online experience will affect a consumer’s attitudes towards a brand and their behavior. Consumers expect information and services

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