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Business and Support Systems Unit 4 Ip

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Business and Support Systems Unit 4 IP
Patricia Van Dorst
American InterContinental University
MGMT305-1230B-02
Instructor, Dr Anne Nelson
August 12, 2012

Abstract
This purpose of this body of work is to inform the reader as well as answer the chapter questions as assigned for Chapters 11 and 12 in our text; Management Information Systems: Managing the Digital Firm, (12th Edition), by Kenneth C. Laudon and Jane P. Laudon. The case studies are varied and entitled, “Reality Gets Better”, Chap. 11, p, 429; “The Flash Crash: Machines Gone Wild?”, Chap. 11, p. 439; and “Piloting Valero with Real-Time Management”, Chap. 12., p. 476.

Business and Support Systems Case Studies

Reality Gets Better
1.1. The differences between virtual and augmented realities are very distinctive. With virtual reality the person experiencing the alteration often wears some type of head gear or device to facilitate the change in realities from normal to virtual. With augmented reality (AR) they have a cognitive presence in the real world while experiencing and enhanced perception of reality so the view of the surrounding “reality” is augmented, to become interactive with and improving it (Laudon & Laudon, 2012).
1.2. Marketers actively embracing AR as an “icing on the cake” as it were, to their media advertisements and articles by attaching interactive print and designs to magazines Laudon & Laudon, 2012). For example, such as Sports Illustrated did with its annual swimsuit issue enabling readers to scan editorial pages and thereby being able to access behind-the-scenes videos (Tode, C., 2012).
1.3. AR is so attractive to marketers primarily for its video streaming capabilities particularly in areas such as real estate for virtual real-time home tours rather than having to travel extensively across town looking

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