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Breakeven for Microsoft and Apple

The main purpose for this communication is to address the breakeven for Microsoft and Apple when they develop a new computer operating system. It will also expound on the various challenges that this breakeven rise for Apple, how Apple can overcome these challenges and the sources of Apple’s competitive advantage. Additionally, this memo will address how Apple’s financial performance compares to its rivals, what a DuPont formula analysis explains and challenges that Apple faces moving forward. It will also discuss the moves that Apple should consider moving forward. Subsequently, it will also discuss the stock performance of Apple and how Apple’s retail strategy supports its overall approach to competitive strategy. Lastly, this memo will articulate how important Steve Jobs was to Apple’s future.

Breakeven for Microsoft when they develop a new computer operating system

The breakeven for Microsoft when they develop a new computer operating system mostly depends on the product being developed since each on them varies. However, Microsoft has ensured that it maintains a breakeven of about 50% for most of its new computer operating system that ensures that Microsoft can cover its expenses prior for it attaining a profit. Microsoft also sets the breakeven quantity in terms of quantity, and the number of months it has to sell so that it can recoup the expenses incurred while developing the new operating system. For example, it had to sell 17.39 million units of its new operating system for it to breakeven.

Breakeven for Apple when they develop a new computer operating system
The breakeven for Apple when they develop a new computer operating system also depends on the product being developed since it varies. Nevertheless, Apple maintains a breakeven of nearly 50% for the majority of its new computer operating system. Apple

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