...What Is Business Intelligence? Business intelligence has become a critical element of information technology. It’s an old term with general or even ambiguous meaning. It has been used synonymously with decision support, analysis, and data warehousing, but today business intelligence has a more specific definition and a better understood application. Taken literally, business intelligence is just that—intelligence or understanding of your business. You get that understanding by analyzing your business operations. That analysis is accomplished by collecting the information that represents your marketing, sales, and service activities, the behavior of your customers in responding to these activities, and the behavior of your internal systems and your suppliers’ systems in responding to your customers’ behavior. Once you have collected this information, and its collection is a continuous process, not a one-time event, you organize and store it in a manner to facilitate its access, processing, and presentation through a broad range of techniques including, reporting, query and analysis, OLAP, and data mining. Finally, you use the results of applying these techniques to improve your business operations and start the analysis cycle all over again. This business intelligence process can deliver significant, bottom-line results. Implementing its technologies and applying its process can help make your business more effective and more efficient, increasing revenue, decreasing costs...
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...Business Intelligence Applications Paul Villela CSCI 4304:Database Systems Dr. Carolyn W. Green 2 December 2014 Business Intelligence Applications On the May 4th, 2014 episode of Mad Men (appropriately entitled “The Monolith”, a clever nod to the iconic black monolith which provides the impetus for the evolutionary leap from beast to man in Arthur C Clarke’s novel “2001: A Space Odyssey”) Sterling Cooper & Partners, the fictional ad agency around which the show revolves, purchases and installs a brand new IBM 360 computer. While the vast majority of the office greets the massive, expensive machine with much apprehension (“What man lay on his back counting stars and thought about a number?” asks Don Draper, head of the Creative Department (played by John Hamm)) (Stevenson, 2014), Senior Partner and visionary Jim Cutler (played by Harry Hamlin) understands the power and potential of just such a machine, particularly in the field of advertising. Sterling Cooper & Partners gain an edge that their competition would not have for several more years, as well as a service they can offer their customers, one many of whom would not provide for themselves for even longer. What Jim Cutler was envisioning was a strategic idea currently referred to as Business Intelligence. A Brief History of Business Intelligence The concept of Business Intelligence (BI) began as a direct descendent of an information system called the Decision Support System (DSS), a system used for complex...
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...Contribution and Diversity Questions Your background, experiences, and values will enhance and diversify Kellogg. How? (1-2 double-spaced pages) The Darden School seeks a diverse and unique entering class of future managers. How will your distinctiveness enrich our learning environment and enhance your prospects for success as a manager? Every essay question on the admissions application is geared toward the same thing. Committee members want to find out who you are, what makes you different from everyone else, and how you will contribute to the school if accepted. This question asks these things outright. Because it asks so directly what the admissions committee wants to know, this is one of the most common questions you will find. The question has a structure similar to the Why M.B.A.? question. It asks both Why us? and Why you? However, the nature of this question lends itself to a more personal response. Whereas the Why M.B.A.? question asks what you have done, what you want to do, and how that relates to the school, this question asks about who you are and how it relates to the school. The Why M.B.A.? question asks about your experiences, and this question asks about your qualities. Just as you brainstormed about your experiences, actions, and goals for the first question, brainstorm about your qualities and characteristics for this one. What sets you apart from everyone else? What words do friends and family use to describe you? For some people, the focus...
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...Kudler Fine Foods is a foods specialty store located in the greater San Diego area. The business was founded by Kathy Kudler with the intention of providing gourmet style preparation of meals for the everyday consumer. After opening the first store in La Jolla, Kudler has stood up two additional stores and is growing its loyal customer base. The original business plan developed by Kathy Kudler is built around expansion into marketable areas. The intent for the business is not simply focused on physical properties of business growth, but also information and knowledge properties relevant to marketing and customer mobility needs (Kudler Fine Foods, 2011). Since its inception Kudler Fine foods has outsourced its information technology needs through the use of Service Requests and Contracting of solution-oriented professionals. Some of the requests made by Kudler Fine Foods include Internet and ecommerce capabilities, a database for customer resources, a database for inventory tracking, another database for the accounting department, Hardware and software upgrades, and analysis concluding with upgrades of the company network capabilities. Team A is prepared to analyze the business practices of Kudler Fine Foods and assist in a Small to Medium Business (SMB) solution that will propel Kudler Fine Foods into a focused and efficient means of growth through the embrace of new technologies. Problem Definition Kudler Fine Foods currently uses legacy Window based systems in its three...
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...The Exobiz Hub Agency Question 2. Describe two main E-Business applications required for your business and website to achieve your business objectives and why each system is necessary. Also explain website features that make it effective. 1) Customer Relationship Management | | | | a)Information Drives Channel Revenue Management Success The EXOBIZ Hub Agency E-Business Suite family of channel revenue management applications enables information-driven channel revenue management by using consistent, accurate enterprise information and advanced tools for managing all aspects of both the direct and in direct channels namely; * From partner lifecycle management * discount and rebate program management * channel sales collaboration * claims settlement * marketing and measuring performance * Exobiz channel revenue management applications increase channel effectiveness by using consistent enterprise information in every phase of the process. | | b) Service Management | | | | Information Drives Customer Service Success Exobiz E-Business Suite family of Service Applications provides true information-driven customer service—service that enables your agents and technicians to meet and exceed customer expectations by empowering them with information that is consistent, accurate, and actionable. Through comprehensive integration of service delivery channels including web-self service, agent-assisted service via the contact center, and field service, Exobiz Service...
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...stakeholders in order to exist in the market. In such a situation, Information Systems of a company is highly expected to add value to business. Business Value means all forms of value that determine the health and well-being of the business firm in the long run (WikiPedia). Such value addition is not easily or freely achieved without huge effective and efferent effort. Some IS organization often gives huge effort to achieve excellence or to add value to business by only aligning IS Strategy to Business or preparing IS strategic plan or adapting of any IS governance / management framework/ ISO standards like CoBIT5, ITIL 3, ISO 27000/ 20000. But such approach is NOT often enough for value addition where there is almost non-existance of IS governance or related operating model. That is why, KPMG rightly stated “Many organizations either do not possess any form of IS Governance or it is out of alignment with business goals and strategies.” – IT Advisory article titled IS Governance Services, KPMG 2004. I have similar personal realization while I fortunately worked in 6 different organizations as CIO, VP, Director and Manager of IT in Telecommunication, IT Enabled services and Humanitarian industries. I observed that there are 3 types of enablers (factors that, individually and collectively, influence whether something will work – Cobit5: A Business Framework for the Governance and Management of Enterprise IT, 2012) in IS operation. Either one of them - People or/and IS Process...
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...Business Applications typically found in RIT’sAlgebra for Mgmt. Science (1016-225) and Calculus for Mgmt. Science (1016-226) I. Total Revenue, Total Cost, Total Profit a. Total Revenue (R) from the sale of x units = R(x): R(x) = (price per unit)(# of units) R(x) = (price per unit)(x) b. Total Cost (C) of production and sale of x units = C(x): C(x) = (cost per unit)(x) + fixed costs Total cost is made up of 2 parts: 1. fixed costs (e.g. rent, utilities, etc) 2. variable costs (costs directly related to the number of units produced) c. Total Profit (P) from the production and sale of x units = P(x): P(x) = R(x) – C(x) Total profit is the difference between the amount received from sales (revenue) and cost of production. II. Marginal Revenue, Marginal Cost, and Marginal Profit a. Marginal Revenue MR ( ) 1. If R(x) is linear, then MR is the slope of the revenue function. 2. Calculus for Management Science: MR is the derivative of the revenue function b. Marginal Cost MC ( ) ( ) 1. If C(x) is linear, then MC is the slope of the cost function. 2. Calculus for Management Science: MC is the derivative of the cost function III. a. Marginal Profit MP 1. If P(x) is linear, then MP is the slope of the profit function. 2. Calculus for Management Science: MP is the derivative of the profit function IV. Break Even Point a. The point at which the revenue equals the cost: which is another way of saying… Find x such that R(x) = C(x) Find x such that P(x) = 0 ...
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...Owning and running a business has always been my dream. I always had a strong conviction that I would start my own business and run it successfully. My parents had tried this before but, they had failed due to poor managerial tactics. To overcome those certain pitfalls, I realized the need to find out the best business solution methods and avoid the path that my parents went through. However, I never imagined that I would study business in one of the best business schools in America. The idea of joining an American University occurred to me when I was admitted into the 2012 Harvard College Summit for Young Leaders in China. This event was an eye opener and prompted me through a series of discoveries of the American culture and education system. After a thorough analysis of the American’s way of life and their education, I was convinced that this is where I would perfect my business skills and prepare myself for my career business. The behavioral features that interested me most about the American students is their innovativeness, independence, open-mindedness, and their ability to work as a team. These are some of the skills that really impressed me, and, which, I thought would go a long way in enhancing my chances for starting and running a business. During the HCSYLC event, I invited two Harvard students to choreograph a dance that was quite successful. We related quite well and the experience I had with those two gave me an insight on how intelligent and innovative they were...
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...Examining the Application Business Ethics and Laws in the Tobacco Industry Abstract “Ethics is not something exterior to the economy…rather, ethics is and interior principle of the economy itself, which cannot function if it does not take account of the human values of solidarity and reciprocal responsibility.” (Pope Benedict XVI) I agree with Pope Benedict. Ethics deals with values that relate to the nature of human conduct and values associated with that conduct. In today’s business environment it is critical to understand the relationship between ethics and business law as ethical behavior and corporate responsibility are more important than ever. It has been argued that good ethics within an organization equate to good business, although good ethics are not required to be successful in business. This examination will put a spotlight on the role of ethics in the business environment, with a particular look at the application of ethics in the tobacco industry. Keywords: ethics, business ethics, natural law, tobacco Examining the Application Business Ethics and Laws in the Tobacco Industry “Business transactions are completed through a combination on values of the parties and the laws that reflect those values and the importance of ones word in business.” (Twomey & Jennings, 2014, p. 33) Business ethics examine an organizations ethical principles and potential moral and ethical dilemmas. In a general sense, business ethics is the application of moral and...
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...Essay I regard myself as an exploring individual. With my strong interest in financial territory, I have a clear plan for my career path. Currently, because of my increasing GPA (3.7, 3.8 and 3.94 in recent semesters), I have gained a basic academic foundation of financial world relying on the high-quality undergraduate program and I determine to take my study pathway to the next level by pursuing a postgraduate degree in a more forward-looking and free-minded community. And your program is where I am strongly longing for. Or rather, I particularly wish to be equipped with more advanced all-round knowledge and skills based on a sound structure, which will has great beneficial effects on my forthcoming academic or professional road. The short-term career plan is to be a postgraduate student in Finance after graduation. This can also be called the preparation stage. More basic knowledge about Finance will provide a solid support for my future career. Then I want to get involved in relevant practice in USA during the postgraduate learning process. I do not have specific requirements about the practice as my only hope is to get a unique experience in my life. As for my long-term goal, I plan to get a decent job and become more professional by putting what I have leaned into practice for the period after finishing my master degree at Northeastern. Through the research work I have done about Northeastern, I choose here as the place to prepare myself because I am attracted to the campus...
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...University of Frankfurt am Main Bachelor Seminar Business Cycle: Theory and Empirical Applications Country of interest: Netherlands Teacher: Prof. Ctirad Slavik Summer Semester 2013 Yisong Dong Student ID: 3903447 June 17.2013 Contents 1. Introduction……………………………………………………………………3 2. Data Work………………………...…………………………………………...3 2.1 2.2 2.3 2.4 2.5 Data……………………………………………………………………3 Detrending the data with Hodrick-Prescott Filter………………..……4 Basic Statistics for the detrended data………………………………...7 Construct the Solow residual without labor……………………...…..11 Construct the Solow residual with labor…………….………………12 3. Calibrating and simulating a simple stochastic RBC model…………………13 3.1 3.2 Two procedure for calibrating θ and calculating the I/K, K/Y and I/Y ratios……….…………………………………………………………13 Stimulation…………………………………………………………...16 4. Conclusion……………………………………………….………………...…21 References………………………………………………………………………..22 2 1. Introduction Business cycle refers to economy-wide fluctuations in production, trade and economic activity in general over several months or years in an economy organized on freeenterprise principles.1 It has been a well-documented feature of economic life for two centuries or more. Business cycle is the upward and downward movements of levels of GDP2 and refers to the period of expansions and contractions in the level of economic activities (business fluctuations) around its long-term growth trend.3 These fluctuations occur around...
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...Business Research Applications Business research is an organized and systematic inquiry used to obtain data and yield information to support and guide managerial decisions. Organizations use the process to plan, acquire, analyze, and disseminate insights to guide their business decisions with the ultimate goal of maximizing business performance (Cooper & Schindler, 2006). All organizations, no matter how large or how small, will use business research at some level. The purpose of this paper is to discuss how research is used in the wind energy business in relation to developing and building wind farms. Business Research in Wind Energy A good research initiative is valuable to the success of any organization. In the wind energy business several major components must be considered in the building of a wind farm. Strong wind is an endless natural resource to be transformed into capital for both an individual landowner as well as for the wind company. However, before development of a wind farm can be undertaken, the company must first find a windy site and determine if the site has nearby transmissions lines. Once wind and transmission is determined, the value to landowners and the value to governments and local communities must be ascertained and brought to those groups. A wind project will not be successful without the buy-in from the local government, the community, and the landowners. Chasing the Wind The first step to building a wind farm is to find locations to...
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...Business Application of Regression Name Institutional Affiliation Regression is a mathematical tool used by statisticians to investigate the relationship that exists between variables. Regression also sheds light on the strength of the relationship between two variables. The following are examples of how regression is applied in business. 1. Regression is used to measure the extent to which a company’s profits can be affected in the event of an increase in profits. 2. Advertising is used to help sell the goods and services that a company produces. Regression helps the company’s staff understand how fast changes in advertising expenditure can affect their sales in general. 3. By using regression, a company can see how it stock prices are affected by a variable such as an increase or decrease in interest rates. 4. Using variables such as sales and other market factors, one can use regression to forecast the future demand of a company’s goods and services. 5. Regression can also help in finding out the consequences of changing the money supply on the current rate of inflation in a country. 6. Farming can be considered to be a business as well. Therefore, a farmer can use regression to find out how a change in the amount of rainfall will affect his crop yields. 7. In order to determine the salary of an employee, many factors have to be put in place. Regression can help in determining how the education of a person affects how much he or she will...
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...Business Research Application RES/320 Foundations of Research September 9, 2013 Dr. Elizabeth Frayne Business Research Applications Research is an essential activity for businesses of all sizes. It is necessary to collect as much data as possible to make sound business decisions. The primary goal of the business research process is to generate valuable insights about a company that can produce growth in shareholder wealth. The main steps covered include research question development, research design, survey, and the final data analysis. Throughout this paper, the focus will be on the research methods of Exxon Mobile Corporation. Create a Research Question The first step in the business research process is to identify goals and outcomes that will lead to prosperity for the organization. An effective business research question should have the ability set the foundation for future data gathering activities. Research questions can be related virtually to any business area, such as customer service, competition, employee relations, etc. The question should seek an answer to a potential weakness within the company. Once the question is answered, it will allow the company to make better business decisions (Baruch, 2008). As one of the largest oil and gas producers in the world, Exxon Mobile must focus on goals that will help the company maintain dominance within its industry. Research questions will be related to competitor analysis and global market conditions...
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...Business Application Discussion Board A transformational leader is a leader that can invokes a change in individuals and social systems (Kendrick, 2011). Being a great transformational leader requires a leader to understand their position, gain trust from their followers, and importantly not abuse their power. There is no greater business to run than the United States of America. John. F. Kennedy may be one of the most famous transformational leaders in American history. He was able to inspire people to do more and be more. As a great transformation leader President Kennedy was able to demonstrate remarkable flexibility and resourcefulness (Hammer, 2006). John F. Kennedy first displayed his transformational leadership when he was an officer in the United States Navy. During World War II his PT boat was cut in half and he helped save the lives of many of his crew members (Day, 2011). One of the most famous quotes from a transformational leader came in President Kennedy’s first moments as President of the United States. In his 1961 inaugural address President Kennedy spoke to all Americans when he said, “And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.” This set the tone for his leadership style from the beginning (Alta, 2012). Another example of President Kennedy’s transformational leadership style was how he handled America advancing in space exploration (Gliem and Janack, 2008). He promised America...
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