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Starbucks the Coffee House of Choice Due to the fact that Starbucks is completely different than any other coffee shop in the world we must recognize that there is something vitally important and “American” about it. Although it is an American company Starbucks is very well known and can be recognized by people around the world. The CEO of Starbucks Howard Schultz was known to have said that their culture denotes the values of their company. Starbucks has revolutionized making coffee the “old fashion way with a twist. They have found a way to make coffee which is authentically delicious without making it too expensive or time consuming. They have done this so that they can attract new customers while keeping the old one’s coming back for more.
General environment factors
The Macro environment is factors that are associated with the economy of the country that business is taking place. Starbucks has been known to lower their prices in countries were the economy is on a down slope. For example when China was in a recession Starbucks lowered the price of their coffees so that they could remain in Business. They also found a way to lower the cost of the actual production. This enabled them to receive the loyalty of the Chinese Market while remaining afloat.
Whenever a company does business in foreign land they have to make sure that they are appealing to the consumers in that land. Due to the fact that Starbucks is technologically savvy they made sure come up with specific gadgets like brewers to empress the people. They also made sure that they did extensive research in order to ensure that they were appealing the cultures of the Chinese people. They also continued to research the market until the Chinese people were convinced that Starbucks was a company that they wanted to patronize.
Five force analysis
Although new coffee shops might come