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Business Cases

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Submitted By danielmagen
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WAL-MART STORES:
“EVERY DAY LOW PRICES” IN CHINA

Prepared by:
Daniel Magen

Report Distributed February 10, 2012

Prepared for
Florida Atlantic University
MAN 4602: Global Business Operations
Spring 2012: F 9:30 - 12:30

Focus/Perspective
Joe Hatfield, President and CEO of Wal-Mart Asia. Responsible for implement Wal-Mart’s business model Every Day Low Prices (EDLP) to China.
Recommendation & Plan for Implementation
Wal-Mart has to implement their business model EDLP and define a different strategy for Chinese market and culture.
Internal & External Strategic Issues
Wal-Mart faces several environmental, cultural, political, economical, social and legal issues and challenges that may act as obstacles for being successful in China. Several internal issues include: * Employees * Shoplifting

Wal-Mart pays low salaries and does not offer any type of share for employees. As a result, high rate of managers turn over and unhappy workforce, makes very difficult reproduce domestic business model in China. Corruption and delinquency are very common in under developed countries. China is not the exception, having a high rate in corruption, is another obstacle for Wal-Mart to be efficient amd keep low prices. Several External issues include: * Chinese Consumer Behavior * Too Many Competitors * Diverse Population * Local Protectionism * Backward Infrastructure * Regulatory restrictions

Chinese behavior in terms of consumption is hard task to define. Chinese are not predictable. First, because of lack of infrastructure and automobiles, customers use bicycles and walk and therefore they go every day and make small purchases. In addition, purchases are more impulsive and Chinese do not have preferences for any specific brand they are looking for the best offer. Furthermore, customers spend their free time visiting

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