Chapter 3 MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Messages are more effective when they are A) forceful B) detailed C) short D) audience-centred Answer: D Diff: 1 Page Ref: 39 2) An audience-centred message will consider the audience's A) viewpoint B) background C) needs D) all of the above Answer: D Diff: 1 Page Ref: 39 3) Which of the following correctly lists the three-step writing process? A) planning, writing, completing B) planning, writing, sending C) planning, writing, designing the page D) planning, writing, revising Answer: A Diff: 2 Page Ref: 40 4) The first stage of the writing process includes A) writing the introduction B) C) establish common ground with the audience D) Answer: D Diff: 2 Page Ref: 40

editing for punctuation analyze audience members

5) The second stage of the writing process includes A) gathering information that will inform, persuade, or motivate your audience B) adapting your message to the audience's needs C) revising and rewriting until the message is clear and effective D) organizing your ideas and composing the first draft Answer: D Diff: 3 Page Ref: 40 6) When do you step back to review the content and organization for overall style, structure, and readability? A) planning B) completing C) revising D) writing Answer: B Diff: 2 Page Ref: 40

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7) The planning stage should take about A) 10% of the time you have to produce the message B) 50% of the time you have to produce the message C) 70% of the time you have to produce the message D) 30% of the time you have to produce the message Answer: B Diff: 3 Page Ref: 40 8) The general purpose of a business message will be to A) inform, persuade, and promote your professional reputation B) inform, persuade, and sell your product to your audience C) inform, persuade,