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September
11
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Fall

Golden Clothes Asia
Executive Asia Consultancy & Training, Inc.
Recommendation report for Golden Clothes Asia proposed by EACT™

Table of Content 1. Introduction 1 1.1. Background 1 1.2. Purpose and Research Questions 1 1.3. Scope 1 1.4. Methodology 1 1.5. Limitations 1 1.6. Report organization 2 2. Findings 2 2.1. Employees’ unawareness of the importance of written communication 2 2.2. Employee’s lack of writing skills 2 2.3. Frequently used writing skill in workplace 3 3. Conclusions 4 4. Recommendations 4 4.1. Writing courses for employees: 4 4.2. Incentives to practice good writing skills 5 4.3. Require employees to constantly apply writing skills 5 5. Appendix 6

Executive summary

Expanding to the international level is a big change and Golden Clothes Asia (GCA) will need to adapt to these changes to be successful. Although GCA’s informal style of communication works on the local level, it will not translate well to the international context. Thus, a study has been undertaken to highlight the importance of writing skills in the workplace to GCA staff and recommended solutions for the problem.

Research data was gathered through: (1) a survey of fifty GCA employees, and (2) interviews and focus group discussions with six personnel in the company.

From the survey results and focus group discussions, it has been found that a significant percentage of the GCA employees believed that professional writing skills were not important and the employees did not have adequate skills in written communication. This situation may result from the fact that employees are used to the informal communication method with local customers and not with international clients. Thus, an education on this subject is required. Without improvement in written communication, future

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