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4 Chapter PLANNING BUSINESS MESSAGES Multiple Choice 1. The three primary steps involved in preparing a business message are a. planning, writing, and completing. b. informing, persuading, and collaborating. c. defining the purpose, the main idea, and the topic. d. satisfying the audience's informational, motivational, and practical needs. ANSWER: a; DIFFICULTY: easy; PAGE: 90; TYPE: concept 2. In developing business messages, the stage during which you step back to see whether you have expressed your ideas clearly is the a. planning stage. b. writing stage. c. completing stage. d. feedback stage. ANSWER: c; DIFFICULTY: moderate; PAGE: 91; TYPE: concept 3. In preparing business messages, you should devote about ______ percent of your time to planning. a. 10 b. 20 c. 50 d. 70 ANSWER: c; DIFFICULTY: moderate; PAGE: 91; TYPE: concept 4. Which of the following is not a general purpose common to business communication? a. To inform b. To persuade c. To negotiate d. To collaborate ANSWER: c; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 5. An example of a specific purpose for a business message would be a. to impart information to the audience. b. to inform employees about the new vacation policy. c. to persuade readers to take an action. d. to obtain audience participation and collaboration. ANSWER: b; DIFFICULTY: moderate; PAGE: 92; TYPE: application 6. Most messages should not be sent unless they will a. bring about a change. b. increase your chances of being promoted. c. please your boss. d. do all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 7. A message should be deferred or canceled if a. your news is bad. b. someone else wants to deliver it. c. your audience is highly receptive. d. the timing is wrong. ANSWER: d; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 8. Audience analysis is relatively easy when you are communicating with a. strangers. b. co-workers. c. large groups of people. d. customers on a mailing list. ANSWER: b; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 9. The primary audience for your message is made up of a. all who receive it. b. the key decision makers in the audience. c. those people with the highest status. d. those people who represent the opinions and attitudes of the majority. ANSWER: b; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 10. Messages should be especially detailed if a. you expect a favorable response. b. you are unsure about the audience's level of understanding. c. you and your audience share the same general background. d. all of the above are the case. ANSWER: b; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 11. Educating your audience requires a. providing as much information as possible. b. giving only enough information to accomplish the purpose of the message. c. providing little information, as long as you indicate that you're open to any questions that may arise. d. gearing your message to the least informed segment of the audience, even if they are not the key decision makers. ANSWER: b; DIFFICULTY: difficult; PAGE: 93; TYPE: concept 12. If you face a skeptical audience, try to a. be as straightforward as possible about stating your conclusions and recommendations. b. avoid stating your conclusions and recommendations. c. use less evidence in support of your points. d. introduce your conclusions and recommendations gradually with more proof. ANSWER: d; DIFFICULTY: moderate; PAGE: 94; TYPE: concept 13. Which of the following is not an informal method of gathering information to meet your audience's needs? a. Reading reports and other company documents b. Chatting with supervisors and colleagues c. Conducting library research d. Asking your audience for input ANSWER: c; DIFFICULTY: moderate; PAGE: 94; TYPE: concept 14. When meeting your audience's informational needs, you emphasize ideas a. of greatest interest to the audience. b. that are uncontroversial. c. that will have the least impact on the audience. d. that don't need supporting evidence. ANSWER: a; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 15. A good way to test the thoroughness of your business message is to check it for a. a main idea. b. a purpose. c. the who, what, when, where, why, and how. d. accuracy. ANSWER: c; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 16. If you make an honest mistake, such as giving incorrect information, the best thing to do is a. take no action. b. blame someone else. c. contact the primary audience immediately and correct the error. d. start looking for a new job. ANSWER: c; DIFFICULTY: moderate; PAGE: 96; TYPE: concept 17. When choosing the appropriate medium for your message, your choices include a. oral media. b. written media. c. electronic media. d. all of the above. ANSWER: d; DIFFICULTY: easy; PAGE: 98; TYPE: concept 18. When you must reach a dispersed audience quickly, which media are most effective? a. Written media b. Oral media c. Electronic media d. Presentations ANSWER: c; DIFFICULTY: moderate; PAGE: 99; TYPE: concept 19. Telephone calls are a. considered an outdated medium by many businesspeople. b. now acceptable only for external communication. c. still a vital communication link for many organizations. d. no longer practical when compared to e-mail. ANSWER: c; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 20. Which of the following electronic media would be best for sending a brief, unambiguous message that does not require an immediate response? a. videoconferencing b. voice mail c. videotape d. CD-ROM ANSWER: b; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 21. PDF is a a. widely used format for sending documents electronically. b. popular telephone connectivity service. c. highly technical videoconferencing program. d. type of voice-to-text translation software. ANSWER: a; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 22. In part, media richness refers to a. the cost of sending a message through a particular medium. b. the popularity of a specific medium. c. a medium's ability to facilitate feedback. d. the difficulties involved with using a particular medium. ANSWER: c; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 23. The richest communication medium is a. a phone call. b. a memo. c. an e-mail. d. a face-to-face conversation. ANSWER: d; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 24. As a new supervisor, you need to introduce yourself to your team of ten employees. The best medium for this type of nonroutine message would be a. a face-to-face meeting. b. an e-mail. c. a memo. d. a conference call. ANSWER: a; DIFFICULTY: moderate; PAGE: 100; TYPE: application 25. Leaner media are best used for messages that a. are routine. b. are highly emotional. c. are nonroutine. d. require feedback. ANSWER: a; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 26. A key advantage of oral communication is a. the ability to plan and control the message. b. the opportunity to meet an audience's information needs. c. the ability to transmit highly complex messages. d. the opportunity to get immediate feedback. ANSWER: d; DIFFICULTY: moderate; PAGE: 101; TYPE: concept 27. A written message is preferable to an oral one when a. immediate feedback is desired. b. the audience is large and geographically dispersed. c. the message is relatively simple. d. the information is controversial. ANSWER: b; DIFFICULTY: moderate; PAGE: 101; TYPE: concept 28. One of the drawbacks of using e-mail is a. its high cost. b. its slow speed. c. its lack of privacy. d. all of the above. ANSWER: c; DIFFICULTY: easy; PAGE: 101; TYPE: concept 29. Which of the following is not a disadvantage of electronic media? a. High cost b. Potential for inadvertently creating tension and conflict c. Tendency for employees to overuse them d. All of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 101; TYPE: concept 30. In high-context cultures, _________________ media are often more effective than _________________ ones. a. leaner, richer b. oral, written c. foreign, domestic d. none of the above ANSWER: b; DIFFICULTY: moderate; PAGE: 102; TYPE: concept 31. Which of the following formats is most formal? a. E-mail b. Memo c. Blog d. All are equal in formality ANSWER: b; DIFFICULTY: moderate; PAGE: 102; TYPE: concept 32. Which of the following is not an important factor to consider when choosing a medium for your message? a. Urgency b. Cost c. Gender of the audience d. Confidentiality ANSWER: c; DIFFICULTY: moderate; PAGE: 102; TYPE: concept 33. Which of the following is an example of a message topic? a. "To get the board of directors to increase the research and development budget" b. "Competitors spend more than our company does on research and development" c. "Funding for research and development" d. "The research and development budget is inadequate in our competitive marketplace" ANSWER: c; DIFFICULTY: moderate; PAGE: 104-05; TYPE: application 34. When you know your audience will be receptive to your message, it is generally best to organize it using a(n) a. complex approach. b. indirect approach. c. direct approach. d. none of the above ANSWER: c; DIFFICULTY: moderate; PAGE: 106; TYPE: concept True or False 36. When allocating your time among the three stages of the writing process, you should use about a fourth of the time for planning, half the time for writing, and a quarter of the time for completing. ANSWER: F; DIFFICULTY: moderate; PAGE: 91; TYPE: concept 37. The three general purposes of business messages are to inform, to persuade, and to collaborate. ANSWER: T; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 38. If your message is intended strictly to inform, you control the message and need little interaction with your audience. ANSWER: T; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 39. If the general purpose of your message is to persuade, you will have little control over your message but will have a maximum of audience interaction. ANSWER: F; DIFFICULTY: difficult; PAGE: 92; TYPE: concept 40. Collaborative messages are high in audience participation but low in communicator control. ANSWER: T; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 41. There is no point in sending a message if its purpose is not realistic. ANSWER: T; DIFFICULTY: easy; PAGE: 93; TYPE: concept 42. Once you have established your purpose, it's best to consider whether it is worth pursuing at this time. ANSWER: T; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 43. No matter how you feel personally about a situation, your communication should reflect your organization's objectives. ANSWER: T; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 44. When analyzing your audience, you should focus on the key decision makers. ANSWER: T; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 45. As long as your message is clear, the size of your audience should not affect your approach. ANSWER: F; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 46. If you don't know who your audience will be, there's no point in trying to guess what would be of interest to them. ANSWER: F; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 47. If you expect your audience to be skeptical, you will need to provide more proof and introduce your conclusions and recommendations more gradually. ANSWER: T; DIFFICULTY: moderate; PAGE: 94; TYPE: concept 48. One informal method for learning more about your audience's information needs is to ask them directly for input. ANSWER: T; DIFFICULTY: moderate; PAGE: 94; TYPE: concept 49. When you get a vague request for information, the best way to handle it to is provide all the information you can and allow the audience to pick and choose what is useful to them. ANSWER: F; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 50. Good communicators include only the information that their audience has specifically requested. ANSWER: F; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 51. A helpful way to test the thoroughness of your message is to use the journalistic approach: asking yourself whether you have covered the who, what, where, when, why, and how. ANSWER: T; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 52. Accuracy of information is less important in business communication than in other types of communication. ANSWER: F; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 53. Online sources generally require more careful evaluation than other media. ANSWER: T; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 54. Messages can be unethical simply because certain details have not been included. ANSWER: T; DIFFICULTY: moderate; PAGE: 96; TYPE: concept 55. If you provide inaccurate information in a business message, the best course of action is to say nothing and hope that no one notices. ANSWER: F; DIFFICULTY: moderate; PAGE: 96; TYPE: concept 56. As long as your message is clear, the medium you choose won't really matter. ANSWER: F; DIFFICULTY: moderate; PAGE: 98; TYPE: concept 57. If you want to emphasize the confidentiality of a message, the preferred medium would be a fax or a memo. ANSWER: F; DIFFICULTY: moderate; PAGE: 98; TYPE: concept 58. In today's fast-paced environment, traditional business messages rely primarily on visual images, with occasional support from text. ANSWER: F; DIFFICULTY: moderate; PAGE: 99; TYPE: concept 59. Media richness refers to the relative costs of advertising in the various mass media. ANSWER: F; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 60. Face-to-face communication is the richest medium. ANSWER: T; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 61. Voice mail is a particularly effective medium for lengthy messages. ANSWER: F; DIFFICULTY: moderate; PAGE: 100; TYPE: concept 62. The main advantage of written communication is that the writer has an opportunity to plan and control the message. ANSWER: T; DIFFICULTY: moderate; PAGE: 101; TYPE: concept 63. The biggest drawback to e-mail is that it is underutilized. ANSWER: F; DIFFICULTY: moderate; PAGE: 101; TYPE: concept 64. One advantage of e-mail is its high level of privacy. ANSWER: F; DIFFICULTY: moderate; PAGE: 101; TYPE: concept 65. Instant messaging has quickly become the best medium for sending complex business messages. ANSWER: F; DIFFICULTY: easy; PAGE: 102; TYPE: concept 66. The urgency of your message should help you decide what medium to use. ANSWER: T; DIFFICULTY: easy; PAGE: 102; TYPE: concept 67. The best time to organize a message is after you've put a draft of it on paper-- that way you know exactly what you're working with. ANSWER: F; DIFFICULTY: moderate; PAGE: 102-03; TYPE: concept 68. The topic and main idea of a message are basically the same thing. ANSWER: F; DIFFICULTY: moderate; PAGE: 104; TYPE: concept 69. Brainstorming is helpful when working alone but is not an effective way to generate ideas if you are working with others. ANSWER: F; DIFFICULTY: moderate; PAGE: 105; TYPE: concept 70. In most cases, routine messages should be organized using the indirect approach. ANSWER: F; DIFFICULTY: moderate; PAGE: 107; TYPE: concept 71. Step one of the writing process is ____________________, in which you analyze the situation, gather information, select the right medium for the message, and organize the information. ANSWER: planning; DIFFICULTY: easy; PAGE: 90; TYPE: concept 72. The final step in the writing process is ____________________ your message, which involves revising, producing, and distributing it. ANSWER: completing; DIFFICULTY: moderate; PAGE: 91; TYPE: concept 73. The three general purposes of business messages are to inform, to persuade, or to ____________________ with the audience. ANSWER: collaborate; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 74. In addition to having a general purpose, each business message has a (an) ____________________ purpose. ANSWER: specific; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 75. During the planning step you need to analyze your ____________________, including its size and composition, existing knowledge about the subject, and probable reaction to your message. ANSWER: audience; DIFFICULTY: moderate; PAGE: 93; TYPE: concept 76. A good way to test the thoroughness of your message is to use the ____________________ approach and ask whether the message answers who, what, when, where, why, and how. ANSWER: journalistic; DIFFICULTY: moderate; PAGE: 95; TYPE: concept 77. Speeches, presentations, and meetings are all examples of ____________________ media. ANSWER: oral; DIFFICULTY: moderate; PAGE: 98; TYPE: concept 78. Media ____________________ is the ability of a medium to . ANSWER: richness; DIFFICULTY: easy; PAGE: 100; TYPE: concept 79. Every medium has ____________________ that make it inappropriate for certain messages. ANSWER: limitations OR drawbacks; DIFFICULTY: moderate; PAGE: 102; TYPE: concept 80. Factors you should consider in choosing a communication ____________________ include formality, confidentiality, feedback, time, and cost. ANSWER: medium; DIFFICULTY: moderate; PAGE: 102; TYPE: concept 81. Including ____________________ material is an organization problem that frustrates your audience. ANSWER: irrelevant; DIFFICULTY: moderate; PAGE: 102; TYPE: concept 82. ____________________ ____________________ --a specific statement about the topic of your message. ANSWER: main idea; DIFFICULTY: moderate; PAGE: 104; TYPE: concept 83. ____________________ . ANSWER: scope; DIFFICULTY: moderate; PAGE: 105; TYPE: concept 84. No matter how long your message is, you should limit the number of major support points to roughly ____________________. ANSWER: six; DIFFICULTY: moderate; PAGE: 106; TYPE: concept 85. An alternative to creating an outline of your message is to use a(n) ____________________ ____________________ similar to those used to show a company's management structure. ANSWER: organization chart; DIFFICULTY: moderate; PAGE: 109; TYPE: concept Short Answer 86. Describe at least three of the tasks involved in developing an audience profile. ANSWER: Developing an audience profile involves identifying your primary audience and determining its size, geographic distribution, and composition. It also requires gauging your audience's level of understanding, considering their expectations and preferences, and forecasting their probable reaction to your message. DIFFICULTY: moderate; PAGE: 93-94; TYPE: concept 87. List at least four methods of gathering information to include in your message. ANSWER: Strategies for gathering information include (1) considering other viewpoints; (2) reading reports and other company documents; (3) talking with supervisors, colleagues, or customers; and (4) asking your audience for input. DIFFICULTY: moderate; PAGE: 94; TYPE: concept 88. How can the journalistic approach help you include all required information in you business messages? ANSWER: The journalistic approach enables you to check the thoroughness of your message by seeing whether your message answers who, what, when, where, why, and how. DIFFICULTY: moderate; PAGE: 95; TYPE: concept 89. List at least three strategies to help ensure the accuracy of information you in include in business messages. ANSWER: DIFFICULTY: difficult; PAGE: 95; TYPE: concept 90. Briefly describe how to meet an unfamiliar audience's informational needs. ANSWER: When you don't know your audience, use common sense to identify points of particular interest. Audience factors such as age, job, location, income, and education can give you a clue. DIFFICULTY: moderate; PAGE: 96; TYPE: concept 91. Briefly define media richness, and provide at least one example of a rich medium and a lean medium. ANSWER: Media richness is the value of a communication medium in a given situation. It is determined by a medium's ability to convey a message by means of more than one informational cue, facilitate feedback, and establish personal focus. Face-to-face conversation is the richest medium, while unaddressed documents such as posters and signs are the leanest. DIFFICULTY: moderate; PAGE: 100; TYPE: concept 92. Describe at least two disadvantages of using electronic media for business messages. ANSWER: Despite the speed convenience of electronic media, they are not without problems. These media help companies get input from a wider variety of people but people also tend to overuse them, leading to message overload. They can also lack privacy, and their use is so popular that it can diminish employees' productivity. DIFFICULTY: difficult; PAGE: 101; TYPE: concept 93. Briefly explain the difference between the topic of a message and the main idea. ANSWER: The topic of a message is its broad subject, condensed to one idea. In contrast, the main idea is a specific statement about the topic. DIFFICULTY: moderate; PAGE: 104; TYPE: concept 94. In preparing a letter to a vendor regarding a missing part of your order, would the direct or indirect approach be preferable? Briefly explain your choice. ANSWER: In this case, the direct approach would be best because the audience is likely to be receptive to the message. The indirect approach should be used when the audience will probably react with skepticism or resistance. DIFFICULTY: moderate; PAGE: 106-07; TYPE: application 95. Briefly distinguish between the deductive and inductive approaches to organizing business messages. ANSWER: The deductive, or direct, approach starts with the main idea and then provides supporting evidence. The inductive approach builds a case with supporting evidence before presenting the main idea. DIFFICULTY: moderate; PAGE: 106-07; TYPE: concept Essay 96. What are the four tasks involved in planning business messages? ANSWER: Planning business messages involves (1) , (2) DIFFICULTY: difficult; PAGE: 90; TYPE: concept 97. Explain each phase of the three-step writing process. ANSWER: The three-step writing process includes planning, writing, and completing the business message. Planning involves analyzing the situation, gathering information, selecting the right medium for your message, and organizing the information. Writing the message involves adapting to your audience and composing your message. Completing a business message includes revising, producing, proofreading, and distributing it. DIFFICULTY: moderate; PAGE: 90-91; TYPE: concept 98. List at least three helpful questions to ask in evaluating the purpose of a message. ANSWER: Once you have determined the specific purpose of a business message, you can decide whether that purpose merits the time and effort required for you to prepare and send the message. In order to test the purpose of a message, one should ask (1) DIFFICULTY: moderate; PAGE: 93; TYPE: concept 99. How can your audience's level of understanding help you determine the appropriate amount of information to include in a business message? ANSWER: If audience members do not share your general background, your message will likely need to include an element of education. DIFFICULTY: difficult; PAGE: 93; TYPE: concept 100. Briefly describe at least three factors to consider when choosing media for business messages. ANSWER: DIFFICULTY: moderate; PAGE: 100-01; TYPE: concept
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Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 21 Notes What is a Nation? Territories, States, and Citizens, 1848-1871 1. Introduction 1. 1848 1. US acquired 500,000 square miles of western territory for $15 million 1. Nearly completed US expansion 2. Ushered in conflicts that lead to the...
Chapter 20 Notes
Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 20 Notes From Restoration to Revolution, 1815-1848 I) Introduction A) Many considered revolution to be a bad thing B) Waves of revolution occurred in the 1820s, 1830s, and in 1848 many failed or were repressed C) The citizen 1) People partic...
Chapter 19 Notes
Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 19 Notes The Industrial Revolution and Nineteenth-Century Society I) Introduction A) Term \"industrial revolution\" begins to be used in the 1830s and 40s B) Spanned 100 years from 1780 C) First breakthrough from agriculture to larger-scale man...

Chapter 18 Notes
Colorado >> HIST >> 1020 (Fall, 2007)
Ch. 18 Notes The French Revolution I) Introduction A) 1789 One out of five Europeans live in France B) Aristocrats throughout Europe and colonies resented the revoking of their privileges C) American Revolution 1) One of the last matters in the cont...
Chapter 17 Notes
Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 17: The Enlightenment I) Introduction A) The case of Jean Calas 1) Convicted of murder by the Parliament of Toulouse in France 2) Brutally tortured twice (a) First to get him to confess (b) Second to force him to name his alleged accomplices ...
12-4-07 Expansion and War
Colorado >> HIST >> 1020 (Fall, 2007)
Expansion and War and the Final Solution 1. Hitler\'s plan 1. The Reichs 1. 1st 800-1815 the Holy Roman Empire 2. 2nd 1870 Kaiser Wilhelm I and Kaiser Wilhelm II 3. 3rd 1933 Hitler 2. 1937 Hitler announces his plans to control Europe 1. Sudetenlan...
11-27-07 Hitler's Program
Colorado >> HIST >> 1020 (Fall, 2007)
Hi t ler Comes to Power 1. H i tler\'s Program 1. World Domination Realpolitik 1. 1930s H i tler promises greatness for Germany 1. Win back the pride lost at Versailles 2. 1932 Nazis form a powerful block within the Reichstag and gain populari ty w...
11-25-07 Fascism
Colorado >> HIST >> 1020 (Fall, 2007)
Fascism 1. Consequences of the Depression 1. Polarization 1. On the basis of class 2. Worker revolts 1. The working class wanted change 2. Looked to other classes like the precursors to a communist revolution 3. Made the middle classes uncomfortable,...
11-13-07 European Revolution
Colorado >> HIST >> 1020 (Fall, 2007)
European Revolution 1. Russian Revolution 1. Revolutions 1. March 1917 Overthrow of the Tsar 1. Petrograd soviet 2. Provisional government 1. Controlled by conservative members of the Duma 2. Kerensky = leader 2. November 1917 Bolshevik Revolution ...
10-30-07 WWI
Colorado >> HIST >> 1020 (Fall, 2007)
World War I 1. Bismarck\'s System, 1871-1890 1. Peace 1. Germany is satiated 2. Bismarck wants Germany to be able to enjoy all that they have gained no more war! 3. This means: 1. Consolidating German gains 2. Isolating France 1. French want revenge ...
10-25-07 The Second Industrial Revolution
Colorado >> HIST >> 1020 (Fall, 2007)
The Second Industrial Revolution 1. Compared to the first 1. Far more revolutionary 2. The first 1. Got down the basics 2. Did not int roduce dramatically revolutionary goods and services 3. Coal and iron 3. The Second 1. Effected the whole world muc...
10-23-07 Imperialism
Colorado >> HIST >> 1020 (Fall, 2007)
Imperialism 1. Definition 1. Not just one country expanding into other parts of the world 2. Involves the imposition of rule over people who consider themselves their own sovereign nation 1. Force 2. Imposing one country\'s will over other people and ...
10-18-07 German Unification
Colorado >> HIST >> 1020 (Fall, 2007)
German Unification, 1862-1871 1. Factors that make it hard to unify 1. Geographic 1. Large set of sovereign states in central Europe 2. Easily dominated by the major European powers 3. Has no permanent boundaries/barriers 1. No mountain ranges or oce...
10-16-07 Nationalism
Colorado >> HIST >> 1020 (Fall, 2007)
Nationalism 1. Nationalism 1. Unification of people with the same language, ethnicity, and/or heritage 1. I taly Comprised of many units that do not work together 2. Germany Broken up into many k ingdoms, principalities, and cities 3. Colonialism 1...
The French Revolution
Colorado >> HIST >> 1020 (Fall, 2007)
The French Revolution I) A political collapse in France II) Causes A) Aristocratic Revolution 1788 1) They want a way to curb the power of the monarch a system of checks 2) Louis cannot tax the nobility or the clergy on their land they own 45% of ...
The Ancien Regime
Colorado >> HIST >> 1020 (Fall, 2007)
Ancien Regime Old Regime (1660-1789) A) Political 1) Absolutism France, Austria, Russia, Prussia (a) Characterized as a struggle between nobility and the monarch (b) France (i) 1660 Louis XIV comes of age to rule (ii) Louis declares he will be the...
Industrialization of Britain
Colorado >> HIST >> 1020 (Fall, 2007)
Industrialization of Britain I) Economic Revolutions A) Commercial Revolution: increase in trade and commerce both domestically and internationally B) Slave trade 1) British goods shipped down to west Africa 2) Slaves taken and shipped to the America...
Chapter 8 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 8 Chemical Bonding Questions for consideration 1. How can we classify the types of bonding of different compounds? 2. What is the nature of bonding in ionic compounds? 3. What is the nature of bonding in molecular compounds? 4. How can we ...
Chapter 7 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 7 Electron Structure of the Atom Questions for consideration 1. What is light and how can we describe it? 2. How can we describe the behavior of the electron in a hydrogen atom? 3. How can we describe electrons in all atoms? 4. How does th...
Chapter 6 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 6 Quantities in Chemical Reactions Questions for consideration 1. What do coefficients in balanced equations represent? 2. How can we use a balanced equation to relate the number of moles of reactants and products in a chemical reaction? 3....
Chapter 5 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 5 Chemical Reactions and Equations Questions for consideration 1. What happens in a chemical reaction? 2. How do when know whether a chemical reaction takes place? 3. How do we represent a chemical reaction with a chemical equation? 4. How...
Chapter 4 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 4 Chemical Composition Questions for consideration 1. How can we count the number of atoms in a sample of a material? The number of molecules? The number of formula units? 2. How can we know the number of molecules in a sample of a material...
Chapter 3 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 3 Chemical Compounds Questions for consideration 1. How do ionic compounds differ from molecular compounds? 2. What kinds of ions are in ionic compounds? 3. What do formulas of ionic compounds represent? 4. How are ionic compounds named? 5....
Practice Test
Colorado >> CHEM >> 1021 (Spring, 2008)
...
Chapter 2 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 2 Atoms, Ions, and the Periodic Table Questions for consideration 1. What evidence suggests that matter is composed of atoms? 2. How does the composition of different atoms differ? 3. How do ions differ from the atoms of an element? 4. How ...
Chapter 1 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 1 Matter and Energy Questions for consideration 1. What characteristics distinguish different types of matter? 2. What are some properties of matter? 3. What is energy and how does it differ from matter? 4. What approaches do scientists use...
Syllabus 102A Spring_09
UC Riverside >> ECONOMICS >> 102A (Spring, 2009)
UNIVERSITY OF CALIFORNIA, RIVERSIDE DEPARTMENT OF ECONOMICS ECON 102A: MICROECONOMIC THEORY MWF 2:10 3:00 PM, BRNHL B118 SPRING 2009 Instructor: Victoria Umanskaya Office: Sproul Hall 3128 Office hours: MF 11:00 AM - 12:00 PM or by appointment Email...
02-Market Mechanism
UC Riverside >> ECON >> 102A (Spring, 2009)
Supply-and-Demand Model: The Market Mechanism Reading: Chapter 2 1 Demand Quantity demanded is the amount of a good that consumers are willing and able to buy at a given price (holding constant other factors that affect demand) Refers to the poin...
03-Elasticity
UC Riverside >> ECON >> 102A (Spring, 2009)
Supply-and-Demand Model: Elasticity Reading: Chapter 2 1 Elasticities of Supply and Demand Not only are we concerned with what direction price and quantity will move when the market changes, but we are concerned about how much they change Elasticit...
04-Consumer Preferences
UC Riverside >> ECON >> 102 (Spring, 2009)
Consumer Behavior: Consumer Preferences Reading: Chapter 3 I have forced myself to contradict myself in order to avoid conforming to my own taste. - Marcel Duchamp, Dada artist Theory of Consumer Choice Three steps involved in the study of consumer...
05-Budget Constraint
UC Riverside >> ECON >> 102a (Spring, 2009)
Consumer Behavior: Budget Constraint Reading: Chapter 3 You can\'t have everything. Where would you put it? - Steven Wright Budget Constraints The Budget Line (or budget constraint) Shows all combinations of goods that can be bought at given prices a...
06-Consumer Choice
UC Riverside >> ECON >> 102a (Spring, 2009)
Consumer Behavior: Consumer Choice Reading: Chapter 3 My problem lies in reconciling my gross habits with my net income. - Errol Flynn Consumer Choice Given preferences and budget constraints, how do consumers choose what to buy? \"Utility Maximizat...
07-Individual Demand
UC Riverside >> ECON >> 102a (Spring, 2009)
Applying Consumer Theory: Individual Demand Reading: Chapter 4 1 Individual Demand: Price Changes For each price change, we can determine how much of the good consumer would purchase given her budget constraint and preferences We can trace out...
08-IE and SE
UC Riverside >> ECON >> 102a (Spring, 2009)
Applying Consumer Theory: Income and Substitution Effects and Market Demand Reading: Chapter 4 1 As price of one good changes (all else the same), there are two effects: Substitution Effect Consumers will tend to buy more of the good Incom...
Coursehero >> Other International >> 東京大学 >> BUS BAM316
Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.
5 Chapter WRITING BUSINESS MESSAGES Multiple Choice 1. Which of the following statements best reflects the "you" attitude? a. You failed to enclose a check for $25. b. We need a check from you for $25 so that we can send the merchandise by May 15. c. We will send you the merchandise as soon as we receive your check for $25. d. You will have your merchandise by July 15 if you send us your check for $25 today. ANSWER: d; DIFFICULTY: moderate; PAGE: 121; TYPE: application 2. Select the sentence with the best "you" attitude: a. Because your report was poorly written, we cannot accept it. b. Your report failed to meet company requirements. c. When we receive a report that is professional, we can act on your recommendations. d. Once the project includes the necessary estimates, we can proceed with it. ANSWER: d; DIFFICULTY: difficult; PAGE: 121; TYPE: application 3. It is best to limit your use of the word "you" in business messages if a. you know your audience well. b. your organization prefers a more formal, impersonal style. c. you are filling your audience's informational needs. d. you are preparing a persuasive message. ANSWER: b; DIFFICULTY: moderate; PAGE: 121; TYPE: concept 4. You earn respect from your audience by a. being brutally frank in your criticisms. b. flattering them as much as possible. c. being polite and diplomatic. d. doing all of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 121-22; TYPE: concept 5. Select the sentence with the best positive emphasis: a. We failed to complete the process audit on time. b. We will complete the process audit by Friday. c. We haven't completed the process audit. d. Because of Joan's inaccurate figures on the Haymen project, we are not finished with the process audit. ANSWER: b; DIFFICULTY: moderate; PAGE: 122; TYPE: concept 6. When you are criticizing or correcting, it is best to a. focus on what the person can do to improve. b. emphasize a person's mistakes so that he or she will not make the same ones again. c. be honest and call attention to the person's failures or shortcomings. d. make the person an example for everyone else to learn from. ANSWER: a; DIFFICULTY: moderate; PAGE: 124; TYPE: concept 7. For persuasive messages, the best approach is to a. avoid the "you" attitude. b. get straight to the point. c. emphasize how your audience will benefit. d. open with the main idea and then provide supporting points. ANSWER: c; DIFFICULTY: moderate; PAGE: 124; TYPE: concept 8. The best approach for getting someone to buy a magazine subscription from your charity group would be to say a. Please buy a subscription; our group really needs the money. b. If you buy a subscription from me I'll make my quota. c. This magazine will keep you informed on issues that affect your daily life. d. Our group doesn't get any assistance from government agencies, so these magazine sales are our main source of funding. ANSWER: c; DIFFICULTY: moderate; PAGE: 124; TYPE: application 9. A euphemism is a word or phrase that is a. possibly offensive. b. general or abstract in meaning. c. highly technical. d. a milder term for one with negative connotations. ANSWER: d; DIFFICULTY: easy; PAGE: 124; TYPE: concept 10. To establish credibility with your audience, you should a. impress them with a long list of your accomplishments. b. be modest and deferential. c. show that you are confident and that you believe in yourself and in your message. d. use hedge words ("maybe," "perhaps") to demonstrate your knowledge that no issue is fully cut and dried. ANSWER: c; DIFFICULTY: moderate; PAGE: 126; TYPE: concept 11. In business messages, using terms such as "if," "hope," and "trust" is a. usually a bad idea since it takes away from the writer's credibility. b. a good way to show your modesty. c. common courtesy. d. acceptable for very formal contexts. ANSWER: a; DIFFICULTY: moderate; PAGE: 127; TYPE: concept 12. The tone of business messages a. can range from informal to conversational to formal. b. should always be formal. c. should always be fairly informal. d. is governed by strict, unwritten rules that do not allow for humor. ANSWER: a; DIFFICULTY: moderate; PAGE: 128; TYPE: concept 13. Generally speaking, business language used to be ____________ it is today. a. less formal than b. more formal than c. about as formal as d. simpler than ANSWER: b; DIFFICULTY: moderate; PAGE: 128; TYPE: concept 14. Plain English is a style of writing a. used only for casual correspondence. b. designed to make complex materials more understandable to the audience. c. aimed primarily at readers for whom English is a second language. d. inappropriate for business communication. ANSWER: b; DIFFICULTY: moderate; PAGE: 129; TYPE: concept 15. Which of the following is not an example of obsolete language? a. We are in receipt of b. Please be advised that c. Please let us know d. We wish to inform you ANSWER: c; DIFFICULTY: moderate; PAGE: 129; TYPE: application 16. Which of the following sentences contains the strongest and most effective wording? a. Given the parameters of the situation, the most propitious choice would be to make adjustments in certain budget areas. b. We need to cut the operating budget by 12 percent or profits will plummet. c. Someone's going to need to do some budget cutting around here or heads will roll. d. Perusal of budgetary figures reveals that a 12 percent reduction in operations is called for if we are to stave off a negative impact on profits. ANSWER: b; DIFFICULTY: difficult; PAGE: 129; TYPE: application 17. Identify the voice in the following sentence: "The report was changed by the marketing manager." a. Active b. Passive c. Vocative d. State of being ANSWER: b; DIFFICULTY: difficult; PAGE: 130-31; TYPE: application 18. Using the passive voice makes sense when a. you want to be diplomatic in pointing out a problem or error. b. you want your sentence to be easier to understand. c. you need to make your sentences shorter. d. you want to emphasize the subject. ANSWER: a; DIFFICULTY: difficult; PAGE: 131; TYPE: concept 19. Which of the following is a content word? a. around b. she c. jump d. the ANSWER: c; DIFFICULTY: moderate; PAGE: 132; TYPE: application 20. The connotative meaning of a word is a. its dictionary meaning. b. its literal meaning. c. all the associations and feelings the word evokes. d. its objective meaning. ANSWER: c; DIFFICULTY: moderate; PAGE: 133; TYPE: concept 21. Which of the following words are the most abstract? a. kiss, rose, house b. red, sharp, piercing c. kick, move, walk d. love, beauty, innocence ANSWER: d; DIFFICULTY: difficult; PAGE: 133-34; TYPE: application 22. "While you may not agree with Joan's recommendations, you must admit that her suggestions would save the company money" is a a. simple sentence. b. compound sentence. c. complex sentence. d. compound-complex sentence. ANSWER: c; DIFFICULTY: difficult; PAGE: 136; TYPE: application 23. "Stock prices have fallen, and foreign investments are far below normal levels" is a a. simple sentence. b. compound sentence. c. complex sentence. d. compound-complex sentence. ANSWER: b; DIFFICULTY: difficult; PAGE: 136; TYPE: application 24. Which of the following is a compound sentence? a. David is a good worker, and he deserves a raise. b. Because David is a good worker, he deserves a raise. c. David, a good worker, deserves a raise. d. Having been a good worker, David will no doubt receive a raise. ANSWER: a; DIFFICULTY: moderate; PAGE: 136; TYPE: application 25. A complex sentence is one characterized by a. two independent clauses joined by a coordinating conjunction. b. a single subject and a single predicate plus any modifying phrases. c. two or more independent clauses along with all modifying phrases. d. an independent clause and one or more dependent clauses related to it. ANSWER: d; DIFFICULTY: moderate; PAGE: 136; TYPE: concept 26. You can emphasize key points by a. using extra words to describe them. b. making important ideas the subject of the sentence. c. placing them at the beginning or end of a sentence. d. doing all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 136-37; TYPE: concept 27. To downplay a dependent clause in a complex sentence, you a. place it at the beginning of the sentence. b. place it at the end of the sentence. c. bury it in the middle of the sentence. d. set it off with a semicolon. ANSWER: c; DIFFICULTY: moderate; PAGE: 137; TYPE: concept 28. A typical paragraph contains the three basic elements of a. a topic sentence, related sentences, and transitional elements. b. simple, compound, and complex sentences. c. the main idea, supporting ideas, and evidence. d. a problem, discussion, and a solution. ANSWER: a; DIFFICULTY: moderate; PAGE: 137; TYPE: concept 29. Words such as "nevertheless," "however," "but," and "therefore" a. are called pointer words. b. introduce modifiers. c. occur only in complex sentences. d. are useful for making transitions. ANSWER: d; DIFFICULTY: moderate; PAGE: 139; TYPE: concept 30. A paragraph that focuses on the reasons for something is developed according to which method? a. Illustration b. Comparison and contrast c. Cause and effect d. Problem and solution ANSWER: c; DIFFICULTY: difficult; PAGE: 140; TYPE: concept 31. When you want to develop a paragraph by showing how a general idea is broken into specific categories, which of these methods would you use? a. Illustration b. Comparison and contrast c. Cause and effect d. Classification ANSWER: d; DIFFICULTY: difficult; PAGE: 140; TYPE: concept 32. To ensure a consistent look for all company documents, many organizations provide employees with approved a. autocompletion software. b. spreadsheets. c. macros. d. style sheets. ANSWER: d; DIFFICULTY: easy; PAGE: 141; TYPE: concept 33. The _____________ feature in software enables you to personalize form letters by inserting names and addresses from a database. a. File merge b. Mail merge c. Autocorrection d. Boilerplate ANSWER: b; DIFFICULTY: moderate; PAGE: 141; TYPE: concept 34. Which type of software feature inserts a ready-made block of text when you type the first few characters? a. Machine translation b. Mail merge c. Autocompletion d. Autocorrection ANSWER: c; DIFFICULTY: moderate; PAGE: 141; TYPE: concept 35. Boilerplate is a. a piece of computer hardware used to increase modem speed. b. a standard block of text used in various documents without being changed. c. a list of most-used e-mail addresses. d. a machine used in professional printing. ANSWER: b; DIFFICULTY: moderate; PAGE: 141; TYPE: concept True or False 36. Adopting a "you" attitude in business writing is simply a matter of using the pronoun "you" as much as possible. ANSWER: F; DIFFICULTY: easy; PAGE: 121; TYPE: concept 37. In general, the word "you" should be avoided when you are assigning blame for a problem. ANSWER: T; DIFFICULTY: moderate; PAGE: 121; TYPE: concept 38. When delivering negative news, it is misleading to emphasize any positive aspects of the situation. ANSWER: F; DIFFICULTY: easy; PAGE: 122; TYPE: concept 39. Always avoid using euphemisms, because they are inherently dishonest. ANSWER: F; DIFFICULTY: moderate; PAGE: 124; TYPE: concept 40. Using the word "young" to describe an employee can have negative implications. ANSWER: T; DIFFICULTY: moderate; PAGE: 126; TYPE: concept 41. Being too modest can reduce your credibility with your audience. ANSWER: T; DIFFICULTY: moderate; PAGE: 126; TYPE: concept 42. A conversational tone is not appropriate for most business messages. ANSWER: F; DIFFICULTY: moderate; PAGE: 128; TYPE: concept 43. Bragging about your company's accomplishments can be offensive to readers. ANSWER: T; DIFFICULTY: moderate; PAGE: 128; TYPE: concept 44. Enlivening business messages with humor will always please your readers, especially if they don't know you very well. ANSWER: F; DIFFICULTY: moderate; PAGE: 129; TYPE: concept 45. Plain English is a style of writing used primarily for communicating to those for whom English is a second language. ANSWER: F; DIFFICULTY: moderate; PAGE: 129; TYPE: concept 46. Good business letters use language that is as formal as possible and use proven terminology such as "please be advised that" and "we are in receipt of." ANSWER: F; DIFFICULTY: moderate; PAGE: 129; TYPE: concept 47. "John rented the office" is written in the active voice. ANSWER: T; DIFFICULTY: moderate; PAGE: 130-31; TYPE: application 48. You should completely avoid use of the passive voice in business writing. ANSWER: F; DIFFICULTY: moderate; PAGE: 131; TYPE: concept 49. When composing a draft, you should never skip to another section of the document until you've finished the current one. ANSWER: F; DIFFICULTY: moderate; PAGE: 131; TYPE: concept 50. The rules of grammar and usage do not change over time. ANSWER: F; DIFFICULTY: moderate; PAGE: 132; TYPE: concept 51. Conjunctions, prepositions, articles, and pronouns are all functional words. ANSWER: T; DIFFICULTY: moderate; PAGE: 132; TYPE: concept 52. Nouns, verbs, and adjectives are functional words. ANSWER: F; DIFFICULTY: moderate; 132; PAGE: TYPE: concept 53. Connotative meanings are the literal or dictionary meanings of words. ANSWER: F; DIFFICULTY: moderate; PAGE: 133; TYPE: concept 54. In business communication it is best to use words that are low in connotative meaning. ANSWER: T; DIFFICULTY: moderate; PAGE: 133; TYPE: concept 55. Abstract words are direct, vivid, clear, and exact. ANSWER: F; DIFFICULTY: moderate; PAGE: 133; TYPE: concept 56. Abstract words should be completely avoided in business writing. ANSWER: F; DIFFICULTY: moderate; PAGE: 133-34; TYPE: concept 57. Clichs are a valuable tool in business writing, as readers find such words and phrases to be comfortable and familiar. ANSWER: F; DIFFICULTY: moderate; PAGE: 134; TYPE: concept 58. In business messages, using a great deal of jargon is an effective way to increase your credibility. ANSWER: F; DIFFICULTY: moderate; PAGE: 134; TYPE: concept 59. A compound sentence is one that contains one main thought (independent clause) and one or more subordinate thoughts (dependent clauses). ANSWER: F; DIFFICULTY: moderate; PAGE: 136; TYPE: concept 60. "We can hire Jane, but not at the salary she's requested" is a complex sentence. ANSWER: T; DIFFICULTY: moderate; PAGE: 136; TYPE: application 61. "Profits have increased and employee morale is high" is a simple sentence. ANSWER: F; DIFFICULTY: moderate; PAGE: 136; TYPE: application 62. "Insurance premiums are increasing, and health care costs continue to rise" is a compound sentence. ANSWER: T; DIFFICULTY: moderate; PAGE: 136; TYPE: application 63. Skilled business writers avoid complex sentences altogether. ANSWER: F; DIFFICULTY: moderate; PAGE: 136; TYPE: concept 64. To emphasize a dependent clause, it is better to put it at the end of a sentence rather than in the middle. ANSWER: T; DIFFICULTY: difficult; PAGE: 137; TYPE: concept 65. A properly constructed paragraph can deal with more than one topic. ANSWER: F; DIFFICULTY: moderate; PAGE: 137; TYPE: concept 66. Coherence within and between paragraphs is achieved through the use of transitional words and phrases. ANSWER: T; DIFFICULTY: moderate; PAGE: 139; TYPE: concept 67. When developing paragraphs, you should stick to one method within each paragraph and throughout a document. ANSWER: F; DIFFICULTY: moderate; PAGE: 141; TYPE: concept 68. Instant messaging and blogging are popular for entertainment, but have not caught on as important business technologies. ANSWER: F; DIFFICULTY: moderate; PAGE: 141; TYPE: concept 69. Autocompletion software is essentially the same thing as autocorrection software. ANSWER: F; DIFFICULTY: moderate; PAGE: 141; TYPE: concept 70. Templates and style sheets can both help to ensure a consistent look for all company documents. ANSWER: T; DIFFICULTY: moderate; PAGE: 141; TYPE: concept Fill-in-the-Blank 71. Using the ____________________ attitude allows you to establish empathy with your audience. ANSWER: "you"; DIFFICULTY: moderate; PAGE: 121; TYPE: concept 72. Even in messages detailing negative situations, it is best to emphasize the ____________________ aspects of your topic. ANSWER: positive; DIFFICULTY: moderate; PAGE: 122; TYPE: concept 73. Instead of using harsh, unpleasant terms, use mild words, or ____________________. ANSWER: euphemisms; DIFFICULTY: moderate; PAGE: 124; TYPE: concept 74. To avoid embarrassing blunders in language related to gender, race, ethnicity, age, or disability, use ____________________ language. ANSWER: bias-free; DIFFICULTY: moderate; PAGE: 124; TYPE: concept 75. Terms such as "handicapped," "crippled," and "retarded" are examples of ____________________ bias. ANSWER: disability; DIFFICULTY: difficult; PAGE: 125; TYPE: application 76. If your audience is unfamiliar with you, you need to devote the initial part of your message to establishing ____________________. ANSWER: credibility; DIFFICULTY: moderate; PAGE: 126; TYPE: concept 77. Style is the way you use words to achieve a certain ____________________, or overall impression. ANSWER: tone; DIFFICULTY: difficult; PAGE: 127; TYPE: concept 78. A sentence is in the ____________________ voice when the subject performs the action and the object receives the action. ANSWER: active; DIFFICULTY: difficult; PAGE: 130; TYPE: concept 79. ____________________ words express relationships and have only one unchanging meaning in any given context; ____________________ words, such as nouns, verbs, adjectives, and adverbs, carry the meaning of the sentence. ANSWER: Functional, content; DIFFICULTY: moderate; PAGE: 132; TYPE: concept 80. The ____________________ meaning of a word is its literal, dictionary meaning, whereas the ____________________ meaning includes all the associations and feelings it evokes. ANSWER: denotative, connotative; DIFFICULTY: moderate; PAGE: 133; TYPE: concept 81. ____________________ words express a concept or quality, not a tangible object. ANSWER: abstract; DIFFICULTY: moderate; PAGE: 133; TYPE: concept 82. ____________________ sentences express two or more independent but related thoughts of equal importance. ANSWER: Compound; DIFFICULTY: moderate; PAGE: 136; TYPE: concept 83. ____________________ sentences express one main thought and one or more subordinate thoughts related to it. ANSWER: Complex; DIFFICULTY: moderate; PAGE: 136; TYPE: concept 84. A (An) ____________________ is a cluster of sentences related to the same general topic. ANSWER: paragraph; DIFFICULTY: moderate; PAGE: 137; TYPE: concept 85. A standard block of text used in various documents without being changed is called ____________________. ANSWER: boilerplate; DIFFICULTY: moderate; PAGE: 141; TYPE: concept Short Answer 86. List three strategies to become more sensitive to your audience's needs. ANSWER: You should adopt the "you" attitude, maintain good standards of etiquette, emphasize the positive, and use bias-free language. DIFFICULTY: moderate; PAGE: 120; TYPE: concept 87. You are scheduled to discuss a negative performance evaluation with one of your employees. How can you use the "you" attitude during your conversation? ANSWER: In cases like this, using the "you" attitude requires emphasizing what the person can do to improve, rather than dwelling on his or her mistakes and shortcomings. Emphasizing the positive is more likely to yield the results you want. DIFFICULTY: moderate; PAGE: 122; TYPE: application 88. Define bias-free language. ANSWER: Bias-free language avoids words and phrases that unfairly and even unethically categorize or stigmatize people in ways related to gender, race, ethnicity, age and disability. DIFFICULTY: moderate; PAGE: 124; TYPE: concept 89. List at least two types of biased language and explain how to avoid each type. ANSWER: (1) Gender bias: Avoid sexist language by using the same label for everyone--police officer instead of policeman. (2) Racial and ethnic bias: Avoid language that suggests that members of a racial or ethnic group have stereotypical characteristics. (3) Age bias: Mention the age of a person only when it is relevant. (4) Disability bias: Avoid mentioning a disability unless it is pertinent. Put the person first. DIFFICULTY: difficult; PAGE: 125; TYPE: concept 90. List at least three characteristics that can help establish credibility with your audience. ANSWER: Audiences assign credibility to individuals who display (1) honesty, (2) objectivity, (3) awareness of audience needs, (4) credentials, knowledge, and expertise, (5) endorsements, (6) performance, (7) confidence, (8) evidence-based communication, and (8) sincerity. DIFFICULTY: difficult; PAGE: 126-27; TYPE: concept 91. Briefly explain the difference between tone and style in business writing. ANSWER: Tone is the overall impression you achieve with a message. Style is the way you use words to achieve a specific tone. DIFFICULTY: moderate; PAGE: 127; TYPE: concept 92. List at least three guidelines to follow if you want to achieve a conversational tone in business messages. ANSWER: (1) Avoid obsolete and pompous language such as "in due course" or "we are in receipt of"; (2) avoid preaching and bragging; (3) be careful with intimacy--don't be overly friendly or chatty; and (4) be careful with humor. DIFFICULTY: difficult; PAGE: 128-29; TYPE: concept 93. Briefly explain the difference between the active voice and the passive voice. ANSWER: You are using the active voice when the subject performs the action, and the object receives the action: "John rented the office." You are using the passive voice when the subject receives the action: "The office was rented by John." DIFFICULTY: moderate; PAGE: 130-31; TYPE: concept 94. How is the denotative meaning of a word different from its connotative meaning? ANSWER: The denotative meaning is the literal, or dictionary, meaning of a word. The connotative meaning includes all the associations and feelings evoked by the word. DIFFICULTY: difficult; PAGE: 133; TYPE: concept 95. Give the definition of a complex sentence, then provide an example of one. ANSWER: A complex sentence expresses one main thought (the independent clause) and one or more subordinate thoughts (dependent clauses). An example is, "Although we met our production quota, our repair costs this month were far higher than expected." (Answers will vary.) DIFFICULTY: difficult; PAGE: 136; TYPE: concept/application Essay 96. Explain what it means to "emphasize the positive" in business messages, and describe at least three techniques for doing so. ANSWER: Emphasizing the positive in business communication means recognizing the difference between delivering negative news and being negative. When the tone of your message is negative, you put unnecessary strain on business relationships, which can cause people to distance themselves from you and your ideas. One strategy for maintaining a positive tone in a potentially negative situation is to highlight any positive points that will foster a good relationship with your audience. Another strategy involves situations in which you find it necessary to criticize or correct: don't dwell on the other person's mistakes, and avoid referring to failures, problems, or shortcomings. Instead, focus on what the person can do to improve. Other strategies include persuading the audience to do something by emphasizing what's in it for them, and using euphemisms instead of words that might hurt or offend your audience. DIFFICULTY: difficult; PAGE: 122-24; TYPE: application 97. List three situations in which the passive voice can help you demonstrate the "you" attitude. ANSWER: The passive voice can be helpful when you need to shift emphasis away from the person who is the subject of your message. These situations include (1) when you need to be diplomatic in pointing out a problem or error, (2) when you want to point out what's being done without taking or attributing either the credit or the blame, and (3) when you seek to create an objective tone. DIFFICULTY: difficult; PAGE: 131; TYPE: concept 98. Explain what it means to choose "words that communicate well," then list four techniques for selecting the best words when writing business messages. ANSWER: Choosing words that communicate means finding the most powerful words for each situation. Selecting the best words in business messages involves (1) choosing powerful words--verbs and nouns are better than adjectives and adverbs; (2) choosing familiar words--terms that are familiar to both you and your readers; (3) avoiding clichs and buzzwords; and (4) using jargon carefully. DIFFICULTY: difficult; PAGE: 134-35; TYPE: concept 99. What are the five most common techniques for developing paragraphs? ANSWER: There are several common techniques for developing paragraphs. Illustration involves giving examples to demonstrate the main idea. Comparison and contrast both involve using similarities or differences. Cause and effect requires focusing on the reasons for something. Classification involves showing how a general idea is broken into specific categories. Finally, problem and solution requires presenting a problem and then discussing the solution. DIFFICULTY: difficult; PAGE: 140; TYPE: concept 100. Briefly describe at least four word processing capabilities that can help business writers shape their writing. ANSWER: Most word processing programs contain features that automatically handle the "housekeeping chores" often associated with business document preparation. These include (1) style sheets--master lists of predefined styles for headlines, paragraph texts, and so on; (2) templates, which provide standardization in terms of page design, available fonts, and other features; (3) autocompletion, which inserts a ready-made block of text when you type the first few characters; (4) autocorrection, which instantly corrects spelling and typing errors and converts texts to symbols; (5) file merge and mail merge--features that make it easy to combine files; (6) endnotes, footnotes, indexes, and tables of contents; and (7) wizards, which take you through the process of creating letters, rsums, and other common documents. DIFFICULTY: difficult; PAGE: 141; TYPE: concept
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BC_MC_Test_06_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 6 COMPLETING BUSINESS MESSAGES Multiple Choice 1. The main tasks in completing a business message consist of all except a. proofreading. b. revising. c. forecasting. d. producing. ANSWER: c; DIFFICULTY: moderate; PAGE: 150; TYPE: concept 2. W...
BC_MC_Test_07_ans-1
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 7 CRAFTING MESSAGES FOR ELECTRONIC MEDIA Multiple Choice 1. Of the media listed below, which is generally not used for routine, internal communication? a. memo b. e-mail c. letter d. telephone call ANSWER: c; DIFFICULTY: moderate; PAGE: 180...
BC_MC_Test_08_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 8 WRITING ROUTINE AND POSITIVE MESSAGES Multiple Choice 1. When making a routine request, you begin with a. an indication of the importance of your request. b. a statement of who you are. c. a clear statement of the main idea or request. d. a...
BC_MC_Test_09_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 9 WRITING NEGATIVE MESSAGES Multiple Choice 1. When composing a negative message, you should try to a. choose a buffer that will distract your reader from the main point of your message. b. gain the audience\'s acceptance of the bad news. c. l...
BC_MC_Test_10_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 10 WRITING PERSUASIVE MESSAGES Multiple Choice 1. When compared to routine positive messages, persuasive messages aim to influence audiences who are likely to a. agree with you right away. b. know more than you do about the topic of your mess...
BC_MC_Test_12_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
ANSWER: (1) Clear: The human mind is extremely adept at processing visual information, so if you\'re having difficultly conveying an idea in words, take a minute to brainstorm some visual possibilities. (2) Complete: Visuals, particularly tables, ofte...
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東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 13 PLANNING REPORTS AND PROPOSALS Multiple Choice 1. Despite the variety among them, many analytical reports include a a. standard opening. b. section of recommendations. c. \"this is how its done\" quality. d. standard middle section. ANSWER: ...

BC_MC_Test_14_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 14 WRITING REPORTS AND PROPOSALS Multiple Choice 1. To gain credibility with your audience in business reports, do all of the following except a. research all sides of your topic. b. make the report lengthy. c. avoid including irrelevant info...
BC_MC_Test_15_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
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BC_MC_Test_16_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 16 DESIGNING AND DELIVERING ORAL AND ONLINE PRESENTATIONS Multiple Choice 1. Speeches and oral presentations are much like any other messages in that a. they require similar planning. b. the size of the groups to which they are delivered is s...
BC_MC_Test_17_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
1. Studies show that visual aids can improve learning by up to _ percent. a. 50 b. 100 c. 200 d. 400 ANSWER: d; DIFFICULTY: moderate; PAGE: 524; TYPE: concept 4. Using electronic presentation software a. is too difficult for most speakers. b. allows...
BC_MC_Test_18_ans
東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 18 BUILDING CAREERS AND WRITING RSUMS Multiple Choice 1. Generally speaking, most employers prefer to look for job candidates a. at college job fairs. b. within their own organization or through referrals from people they trust. c. who have p...
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東京大学 >> BUS >> BAM316 (Spring, 2009)
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東京大学 >> BUS >> BAM316 (Spring, 2009)
Chapter 1 ACHIEVING SUCCESS THROUGH EFFECTIVE BUSINESS COMMUNICATION Multiple Choice ANSWER: b; DIFFICULTY: moderate; PAGE: 4; TYPE: application 1 6. An example of downward communication flow is a. a junior staff person giving information to a sta...
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東京大学 >> BUS >> BAM317 (Spring, 2009)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
Mechanisms that mix maternally & paternally inherited chromosomes in gamete formation: -Independent assortment of chromosomes -Crossing over Independent assortment of chromosomes Homologous pairs of chromosomes orient randomly - metaphase I Homologou...
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> EBIO >> 1210 (Fall, 2007)
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Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 21 Notes What is a Nation? Territories, States, and Citizens, 1848-1871 1. Introduction 1. 1848 1. US acquired 500,000 square miles of western territory for $15 million 1. Nearly completed US expansion 2. Ushered in conflicts that lead to the...
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Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 20 Notes From Restoration to Revolution, 1815-1848 I) Introduction A) Many considered revolution to be a bad thing B) Waves of revolution occurred in the 1820s, 1830s, and in 1848 many failed or were repressed C) The citizen 1) People partic...
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Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 19 Notes The Industrial Revolution and Nineteenth-Century Society I) Introduction A) Term \"industrial revolution\" begins to be used in the 1830s and 40s B) Spanned 100 years from 1780 C) First breakthrough from agriculture to larger-scale man...

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Colorado >> HIST >> 1020 (Fall, 2007)
Ch. 18 Notes The French Revolution I) Introduction A) 1789 One out of five Europeans live in France B) Aristocrats throughout Europe and colonies resented the revoking of their privileges C) American Revolution 1) One of the last matters in the cont...
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Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 17: The Enlightenment I) Introduction A) The case of Jean Calas 1) Convicted of murder by the Parliament of Toulouse in France 2) Brutally tortured twice (a) First to get him to confess (b) Second to force him to name his alleged accomplices ...
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Colorado >> HIST >> 1020 (Fall, 2007)
Expansion and War and the Final Solution 1. Hitler\'s plan 1. The Reichs 1. 1st 800-1815 the Holy Roman Empire 2. 2nd 1870 Kaiser Wilhelm I and Kaiser Wilhelm II 3. 3rd 1933 Hitler 2. 1937 Hitler announces his plans to control Europe 1. Sudetenlan...
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Colorado >> HIST >> 1020 (Fall, 2007)
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Colorado >> HIST >> 1020 (Fall, 2007)
Fascism 1. Consequences of the Depression 1. Polarization 1. On the basis of class 2. Worker revolts 1. The working class wanted change 2. Looked to other classes like the precursors to a communist revolution 3. Made the middle classes uncomfortable,...
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Colorado >> HIST >> 1020 (Fall, 2007)
European Revolution 1. Russian Revolution 1. Revolutions 1. March 1917 Overthrow of the Tsar 1. Petrograd soviet 2. Provisional government 1. Controlled by conservative members of the Duma 2. Kerensky = leader 2. November 1917 Bolshevik Revolution ...
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Colorado >> HIST >> 1020 (Fall, 2007)
World War I 1. Bismarck\'s System, 1871-1890 1. Peace 1. Germany is satiated 2. Bismarck wants Germany to be able to enjoy all that they have gained no more war! 3. This means: 1. Consolidating German gains 2. Isolating France 1. French want revenge ...
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Colorado >> HIST >> 1020 (Fall, 2007)
The Second Industrial Revolution 1. Compared to the first 1. Far more revolutionary 2. The first 1. Got down the basics 2. Did not int roduce dramatically revolutionary goods and services 3. Coal and iron 3. The Second 1. Effected the whole world muc...
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Colorado >> HIST >> 1020 (Fall, 2007)
Imperialism 1. Definition 1. Not just one country expanding into other parts of the world 2. Involves the imposition of rule over people who consider themselves their own sovereign nation 1. Force 2. Imposing one country\'s will over other people and ...
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Colorado >> HIST >> 1020 (Fall, 2007)
German Unification, 1862-1871 1. Factors that make it hard to unify 1. Geographic 1. Large set of sovereign states in central Europe 2. Easily dominated by the major European powers 3. Has no permanent boundaries/barriers 1. No mountain ranges or oce...
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Colorado >> HIST >> 1020 (Fall, 2007)
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Colorado >> HIST >> 1020 (Fall, 2007)
The French Revolution I) A political collapse in France II) Causes A) Aristocratic Revolution 1788 1) They want a way to curb the power of the monarch a system of checks 2) Louis cannot tax the nobility or the clergy on their land they own 45% of ...
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Colorado >> HIST >> 1020 (Fall, 2007)
Ancien Regime Old Regime (1660-1789) A) Political 1) Absolutism France, Austria, Russia, Prussia (a) Characterized as a struggle between nobility and the monarch (b) France (i) 1660 Louis XIV comes of age to rule (ii) Louis declares he will be the...
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Colorado >> HIST >> 1020 (Fall, 2007)
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Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 8 Chemical Bonding Questions for consideration 1. How can we classify the types of bonding of different compounds? 2. What is the nature of bonding in ionic compounds? 3. What is the nature of bonding in molecular compounds? 4. How can we ...
Chapter 7 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 7 Electron Structure of the Atom Questions for consideration 1. What is light and how can we describe it? 2. How can we describe the behavior of the electron in a hydrogen atom? 3. How can we describe electrons in all atoms? 4. How does th...
Chapter 6 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 6 Quantities in Chemical Reactions Questions for consideration 1. What do coefficients in balanced equations represent? 2. How can we use a balanced equation to relate the number of moles of reactants and products in a chemical reaction? 3....
Chapter 5 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 5 Chemical Reactions and Equations Questions for consideration 1. What happens in a chemical reaction? 2. How do when know whether a chemical reaction takes place? 3. How do we represent a chemical reaction with a chemical equation? 4. How...
Chapter 4 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 4 Chemical Composition Questions for consideration 1. How can we count the number of atoms in a sample of a material? The number of molecules? The number of formula units? 2. How can we know the number of molecules in a sample of a material...
Chapter 3 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 3 Chemical Compounds Questions for consideration 1. How do ionic compounds differ from molecular compounds? 2. What kinds of ions are in ionic compounds? 3. What do formulas of ionic compounds represent? 4. How are ionic compounds named? 5....
Practice Test
Colorado >> CHEM >> 1021 (Spring, 2008)
...
Chapter 2 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 2 Atoms, Ions, and the Periodic Table Questions for consideration 1. What evidence suggests that matter is composed of atoms? 2. How does the composition of different atoms differ? 3. How do ions differ from the atoms of an element? 4. How ...
Chapter 1 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 1 Matter and Energy Questions for consideration 1. What characteristics distinguish different types of matter? 2. What are some properties of matter? 3. What is energy and how does it differ from matter? 4. What approaches do scientists use...
Syllabus 102A Spring_09
UC Riverside >> ECONOMICS >> 102A (Spring, 2009)
UNIVERSITY OF CALIFORNIA, RIVERSIDE DEPARTMENT OF ECONOMICS ECON 102A: MICROECONOMIC THEORY MWF 2:10 3:00 PM, BRNHL B118 SPRING 2009 Instructor: Victoria Umanskaya Office: Sproul Hall 3128 Office hours: MF 11:00 AM - 12:00 PM or by appointment Email...
02-Market Mechanism
UC Riverside >> ECON >> 102A (Spring, 2009)
Supply-and-Demand Model: The Market Mechanism Reading: Chapter 2 1 Demand Quantity demanded is the amount of a good that consumers are willing and able to buy at a given price (holding constant other factors that affect demand) Refers to the poin...
03-Elasticity
UC Riverside >> ECON >> 102A (Spring, 2009)
Supply-and-Demand Model: Elasticity Reading: Chapter 2 1 Elasticities of Supply and Demand Not only are we concerned with what direction price and quantity will move when the market changes, but we are concerned about how much they change Elasticit...
04-Consumer Preferences
UC Riverside >> ECON >> 102 (Spring, 2009)
Consumer Behavior: Consumer Preferences Reading: Chapter 3 I have forced myself to contradict myself in order to avoid conforming to my own taste. - Marcel Duchamp, Dada artist Theory of Consumer Choice Three steps involved in the study of consumer...
05-Budget Constraint
UC Riverside >> ECON >> 102a (Spring, 2009)
Consumer Behavior: Budget Constraint Reading: Chapter 3 You can\'t have everything. Where would you put it? - Steven Wright Budget Constraints The Budget Line (or budget constraint) Shows all combinations of goods that can be bought at given prices a...
06-Consumer Choice
UC Riverside >> ECON >> 102a (Spring, 2009)
Consumer Behavior: Consumer Choice Reading: Chapter 3 My problem lies in reconciling my gross habits with my net income. - Errol Flynn Consumer Choice Given preferences and budget constraints, how do consumers choose what to buy? \"Utility Maximizat...
07-Individual Demand
UC Riverside >> ECON >> 102a (Spring, 2009)
Applying Consumer Theory: Individual Demand Reading: Chapter 4 1 Individual Demand: Price Changes For each price change, we can determine how much of the good consumer would purchase given her budget constraint and preferences We can trace out...
08-IE and SE
UC Riverside >> ECON >> 102a (Spring, 2009)
Applying Consumer Theory: Income and Substitution Effects and Market Demand Reading: Chapter 4 1 As price of one good changes (all else the same), there are two effects: Substitution Effect Consumers will tend to buy more of the good Incom...
09-Network Externalities
UC Riverside >> ECON >> 102q (Spring, 2009)
Applying Consumer Theory: Network Externalitites Reading: Chapter 4 1 Network Externalities Up to this point we have assumed that people\'s demands for a good are independent of one another For some goods, one person\'s demand also depends on ...

6 Chapter COMPLETING BUSINESS MESSAGES Multiple Choice 1. The main tasks in completing a business message consist of all except a. proofreading. b. revising. c. forecasting. d. producing. ANSWER: c; DIFFICULTY: moderate; PAGE: 150; TYPE: concept 2. When revising a document, you should a. first read through it quickly to evaluate its overall effectiveness. b. first look carefully for grammatical errors. c. try to accomplish all revision tasks in one pass, in order to finish quickly. d. pay closest attention to the document's spelling. ANSWER: a; DIFFICULTY: moderate; PAGE: 151; TYPE: concept 3. When reviewing your document for content, you should be concerned with a. grammar and usage. b. punctuation and spelling. c. the accuracy and relevance of the information. d. style and tone. ANSWER: c; DIFFICULTY: moderate; PAGE: 151; TYPE: concept 4. One of the best-known readability formulas is the a. Flesch-Kincaid Grade Level Score. b. 2 + 2 Formula. c. Scan Plan. d. Carnegie Index. ANSWER: a; DIFFICULTY: moderate; PAGE: 153; TYPE: concept 5. For general business messages, your writing should be geared to readers at the a. first- to fourth-grade level. b. fifth- to sixth-grade level. c. eighth- to eleventh-grade level. d. twelfth- to fourteenth-grade level. ANSWER: c; DIFFICULTY: moderate; PAGE: 153; TYPE: concept 6. Which of the following is not a technique for helping readers who skim your document? a. Using lists instead of narrative b. Keeping all sentences the same length c. Including headings and subheadings d. Using shorter paragraphs ANSWER: b; DIFFICULTY: moderate; PAGE: 154; TYPE: concept 7. Skilled business writers a. use long sentences to emphasize important information. b. keep their sentences to an average length of 40 words or fewer. c. vary the length of their sentences. d. do all of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 154; TYPE: concept 8. When it comes to paragraph length a. use long paragraphs with detailed information for direct-mail letters. b. use long paragraphs if you want your document to look more inviting. c. keep all paragraphs to fewer than 60 words. d. use one-sentence paragraphs only occasionally, for emphasis. ANSWER: d; DIFFICULTY: moderate; PAGE: 154; TYPE: concept 9. When creating a list for a business document a. always use bullets, rather than numbers or letters. b. keep in mind that the items need not be parallel. c. be sure to introduce them clearly. d. do all of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 155; TYPE: concept 10. Informative headings and subheadings a. simply identify topics covered in the document. b. guide readers to think a certain way about the topics covered. c. are easier to write than descriptive headings. d. are less helpful to readers than descriptive headings. ANSWER: b; DIFFICULTY: difficult; PAGE: 156; TYPE: concept 11. "If the figures are in by the end of the month we will hopefully be able to begin planning for the upcoming year's budget, but if they are not then the planning process will most definitely have to wait until later" is an example of a. a comma splice. b. an overly long sentence. c. an indefinite pronoun starter. d. an awkward pointer. ANSWER: b; DIFFICULTY: moderate; PAGE: 157; TYPE: application 12. Which of the following is an example of a hedging sentence? a. The report seems to be incomplete. b. The deadline is next Tuesday. c. The financial statement needs to have two sections. d. None of the above is hedging. ANSWER: a; DIFFICULTY: moderate; PAGE: 157; TYPE: application 13. What is wrong with the following sentence? "To waste time and missing deadlines are bad habits." a. Similar ideas are not parallel. b. It contains a dangling modifier. c. It contains a split infinitive. d. Nothing--it is grammatically correct as written. ANSWER: a; DIFFICULTY: moderate; PAGE: 157; TYPE: application 14. What is wrong with the following sentence? "Driving to the office, a police officer stopped me for speeding." a. It lacks parallelism. b. It contains a dangling modifier. c. It contains an awkward pointer. d. Nothing--it is grammatically correct as written. ANSWER: b; DIFFICULTY: moderate; PAGE: 157; TYPE: application 15. "Government task force report recommendations" is an example of a. redundancy. b. a dangling modifier. c. a dependent clause. d. a long noun sequence. ANSWER: d; DIFFICULTY: moderate; PAGE: 159; TYPE: application 16. Which of the following sentences contains a camouflaged verb? a. Some do; others don't. b. She is a marketing manager but also serves as ad manager. c. It is John's recommendation that she be hired. d. He slowly, deliberately added the numbers. ANSWER: c; DIFFICULTY: moderate; PAGE: 159; TYPE: application 17. "The above-mentioned book" is an example of a. a redundancy. b. a strung-out sentence. c. an indefinite pronoun starter. d. an awkward reference. ANSWER: d; DIFFICULTY: moderate; PAGE: 159; TYPE: application 18. Which of the following sentences is the most concisely worded? a. The project manager is in charge of furnishing specifications until such time as the project gets underway. b. All specifications should be provided by the project manager prior to the start of a project. c. Project managers have the capability of changing specifications before the official start date. d. The project manager must give the engineers the revised specifications before the project starts. ANSWER: d; DIFFICULTY: moderate; PAGE: 159; TYPE: application 19. "Visible to the eye" is an example of a. a clich. b. redundancy. c. the passive voice. d. obsolete language. ANSWER: b; DIFFICULTY: moderate; PAGE: 159; TYPE: application 20. Starting a sentence with "It is" or "There are" is a. usually a sign that the sentence could be shorter and more active. b. perfectly acceptable, and you need not try to rewrite the sentence. c. a sign of the active voice being used. d. all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 21. The "replace all" feature in word-processing programs a. tracks down words or phrases and automatically changes them all. b. can save you time when revising messages. c. must be used with care, since it can make undesirable changes. d. all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 161-62; TYPE: concept 22. A spell checker a. cannot automatically correct misspelled words as you type. b. highlights words it doesn't recognize. c. suggests synonyms. d. does all of the above. ANSWER: b; DIFFICULTY: moderate; PAGE: 162; TYPE: concept 23. A computer thesaurus a. catches punctuation as well as grammar errors. b. highlights phrases in passive voice. c. suggests correct spelling. d. can help you find just the right word for a given situation. ANSWER: d; DIFFICULTY: moderate; PAGE: 162; TYPE: concept 24. Clip art a. is unprofessional and should not be used in business documents. b. is not copyrighted. c. is costly and difficult to use. d. makes it impossible to attach your document to an e-mail message. ANSWER: b; DIFFICULTY: easy; PAGE: 164; TYPE: concept 25. Inserting hypertext into documents a. involves using HTML language to create hyperlinks. b. is not possible yet, given current technology. c. allows you to hear sounds over the Internet. d. requires an expert to handle the programming. ANSWER: a; DIFFICULTY: moderate; PAGE: 164; TYPE: concept 26. For effective document design, you should a. fit as much material as possible on each page. b. use a mix of several typefaces and type sizes and include a variety of decorative touches to make the pages look more interesting. c. balance the space devoted to text, artwork, and white space. d. do all of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 166; TYPE: concept 27. Using white space in a document a. is considered "cheating." b. is only an option when you can't use color. c. makes your document look unappealing. d. provides contrast. ANSWER: d; DIFFICULTY: easy; PAGE: 166; TYPE: concept 28. Justified type is type that is a. set flush on the left and flush on the right. b. centered. c. set flush left and ragged on the right. d. set flush right and ragged on the left. ANSWER: a; DIFFICULTY: moderate; PAGE: 166; TYPE: concept 29. Justified margins are not preferred for business documents because they a. make the document harder to read. b. darken the message's appearance because there is less white space. c. make messages look less personalized. d. do all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 166; TYPE: concept 30. Centered type in business documents is a. never appropriate. b. rarely used for text but commonly used for headings. c. acceptable for long sections of text but not for headings. d. always preferred for exceptionally long paragraphs. ANSWER: b; DIFFICULTY: moderate; PAGE: 167; TYPE: concept 31. Serif typefaces are generally preferable to sans serif faces for a. display treatments. b. headings and captions. c. text. d. none of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 167; TYPE: concept 32. When selecting typefaces for most business documents, you should a. generally avoid using more than two typefaces on a page. b. make generous use of such styles as all caps, underlines, and boldface. c. choose a nice sans serif face for your main body text. d. use a large type size (at least 14 points) for your basic text if you need to fill up space. ANSWER: a; DIFFICULTY: moderate; PAGE: 167; TYPE: concept 33. Desktop publishing software a. includes specialized tools for formatting, layout, and design. b. allows you to add color, photographs, and clip art to documents c. provides "style sheets" that help ensure a consistent look to your documents. d. does all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 168; TYPE: concept 34. Which of the following lists contains the elements of a business letter in the proper order? a. letterhead, date, inside address, salutation, message, complimentary close b. letterhead, inside address, date, salutation, message, complimentary close c. date, letterhead, inside address, salutation, message, complimentary close d. none of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 169; TYPE: concept 35. If you're sending extremely large files, you should a. use overnight delivery to send a hard copy rather than sending them electronically. b. see whether your audience would prefer to receive them on a CD instead of as an e-mail attachment. c. always send them as MS Word attachments. d. send them through the mail to avoid excessive costs. ANSWER: b; DIFFICULTY: moderate; PAGE: 171; TYPE: concept True or False 36. After you have completed the first draft of your business message, the next step is to make a final, quick pass through it to check for typos and spelling errors. ANSWER: F; DIFFICULTY: moderate; PAGE: 150; TYPE: concept 37. With practice, most writers can create first drafts that do not need to be revised. ANSWER: F; DIFFICULTY: moderate; PAGE: 150; TYPE: concept 38. The best approach to completing your business message is to focus on the details first before addressing the document as a whole. ANSWER: F; DIFFICULTY: moderate; PAGE: 151; TYPE: concept 39. It is a good idea to set aside a first draft for a day or two before beginning the revision process. ANSWER: T; DIFFICULTY: moderate; PAGE: 151; TYPE: concept 40. At the beginning of the revision process, you should evaluate the content of your message, then review the effectiveness of its organization. ANSWER: T; DIFFICULTY: moderate; PAGE: 151; TYPE: concept 41. The middle section of a message has the greatest impact on the audience. ANSWER: F; DIFFICULTY: moderate; PAGE: 151; TYPE: concept 42. You should strive for a sixth-grade reading level for most business messages. ANSWER: F; DIFFICULTY: moderate; PAGE: 153; TYPE: concept 43. Although readability formulas are easy to apply, they ignore some factors that contribute to reading ease. ANSWER: T; DIFFICULTY: moderate; PAGE: 153; TYPE: concept 44. Skilled business writers keep all their sentences as short as possible. ANSWER: F; DIFFICULTY: moderate; PAGE: 154; TYPE: concept 45. Although you should vary the length of paragraphs in your business messages, in general you should strive for short paragraphs. ANSWER: T; DIFFICULTY: moderate; PAGE: 154; TYPE: concept 46. It is inappropriate to use lists in formal business writing. ANSWER: F; DIFFICULTY: easy; PAGE: 155; TYPE: concept 47. To create a list, you can use numbers, letters, or bullets (graphic elements) to separate the items. ANSWER: T; DIFFICULTY: moderate; PAGE: 155; TYPE: concept 48. Items in a list do not need to have parallel construction. ANSWER: F; DIFFICULTY: moderate; PAGE: 155; TYPE: concept 49. Headings have one function, which is to break up long blocks of type. ANSWER: F; DIFFICULTY: moderate; PAGE: 156; TYPE: concept 50. An example of an informative heading would be "Business Travel." ANSWER: F; DIFFICULTY: moderate; PAGE: 156; TYPE: application Readers 51. can understand informative headings without reading the rest of the document. ANSWER: T; DIFFICULTY: moderate; PAGE: 156; TYPE: concept 52. One way to make your messages clearer is to break up overly long sentences into shorter sentences. ANSWER: T; DIFFICULTY: moderate; PAGE: 157; TYPE: concept 53. To avoid legal problems in your business messages, you should use as many hedging words (such as may or seems) as possible. ANSWER: F; DIFFICULTY: moderate; PAGE: 157; TYPE: concept 54. Dangling modifiers are often the result of passive constructions. ANSWER: T; DIFFICULTY: moderate; PAGE: 157; TYPE: concept 55. A camouflaged verb is a verb that has been turned into a noun or an adjective. ANSWER: T; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 56. The subject and predicate of a sentence should be kept as close together as possible. ANSWER: T; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 57. To save words, make liberal use of references such as "the latter," "the former," "the aforementioned," and "as mentioned above." ANSWER: F; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 58. After editing for conciseness and clarity, you'll find that most first drafts can be cut by as much as 50 percent. ANSWER: T; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 59. The word very is usually unnecessary and contributes to sentence clutter. ANSWER: T; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 60. Short words are more vivid and easier to read than long words. ANSWER: T; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 61. Redundancies are useful to readers because repetition leads to better recall of information. ANSWER: F; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 62. If a sentence starts with an indefinite pronoun such as "it" or "there," chances are the sentence can be shortened. ANSWER: T; DIFFICULTY: difficult; PAGE: 159; TYPE: concept 63. Using a spell checker guarantees that your documents will be free of spelling errors. ANSWER: F; DIFFICULTY: moderate; PAGE: 162; TYPE: concept 64. Today's powerful grammar checkers can easily determine whether your document states your message correctly and communicates it clearly. ANSWER: F; DIFFICULTY: moderate; PAGE: 163; TYPE: concept 65. Because the first thing that readers will notice about your message is its appearance, you should pay special attention to design and page layout. ANSWER: T; DIFFICULTY: moderate; PAGE: 164; TYPE: concept 66. To make your message more interesting and accessible, you should use as many design elements and decorative touches as possible. ANSWER: F; DIFFICULTY: moderate; PAGE: 166; TYPE: concept 67. One advantage of justified type is that it makes a message look more personalized and less like a form letter. ANSWER: F; DIFFICULTY: moderate; PAGE: 166; TYPE: concept 68. Using many different fonts in the same document will make it more appealing to your audience. ANSWER: F; DIFFICULTY: moderate; PAGE: 167; TYPE: concept 69. The best way to draw attention to important points or terms is to underline them or type them in all capital letters. ANSWER: F; DIFFICULTY: moderate; PAGE: 167-68; TYPE: concept 70. Proofreading is rarely necessary since today's professionals use wordprocessing software to prepare documents. ANSWER: F; DIFFICULTY: easy; PAGE: 170; TYPE: concept Fill-in-the-Blank 71. Using a ____________________ ____________________ will give you a rough idea of how educated your audience must be to read and comprehend your message. ANSWER: readability formula; DIFFICULTY: difficult; PAGE: 153; TYPE: concept 72. An effective alternative to using conventional sentences is to set off important ideas in a(an) ____________________ --a series of words, names, or other items. ANSWER: list; DIFFICULTY: moderate; PAGE: 155; TYPE: concept 73. ____________________ headings identify a topic but do little more; ____________________ headings guide readers to think in certain ways about a topic. ANSWER: Descriptive, informative; DIFFICULTY: moderate; PAGE: 156; TYPE: concept 74. A ____________________ sentence uses words such as may and seems to avoid stating a judgment or fact. ANSWER: hedging; DIFFICULTY: moderate; PAGE: 157; TYPE: concept 75. With ____________________ construction, two or more similar ideas are expressed with the same grammatical pattern. ANSWER: parallel; DIFFICULTY: difficult; PAGE: 157; TYPE: concept 76. A modifier is said to be ____________________ when it has no real connection to the subject of the sentence. ANSWER: dangling; DIFFICULTY: moderate; PAGE: 157; TYPE: concept 77. ____________________ verbs are those that have been changed into nouns or adjectives. ANSWER: Camouflaged; DIFFICULTY: difficult; PAGE: 159; TYPE: concept 78. Word combinations that are needlessly repetitive are called ____________________. ANSWER: redundancies; DIFFICULTY: moderate; PAGE: 159; TYPE: concept 79. A(An) ____________________ compares your document with an electronic dictionary, highlights unrecognized words, and suggests correct spelling. ANSWER: spell checker; DIFFICULTY: moderate; PAGE: 162; TYPE: concept 80. An electronic ____________________ gives you alternative words and helps you find synonyms. ANSWER: thesaurus; DIFFICULTY: moderate; PAGE: 162; TYPE: concept 81. ____________________ markup language (HTML) is used to insert hyperlinks, images, and other elements into your messages. ANSWER: Hypertext; DIFFICULTY: difficult; PAGE: 164; TYPE: concept 82. ____________________ ____________________ provides visual contrast for your readers and gives them a resting point. ANSWER: White space; DIFFICULTY: moderate; PAGE: 166; TYPE: concept 83. ____________________ typefaces have small crosslines at the ends of each letter stroke. ANSWER: Serif; DIFFICULTY: moderate; PAGE: 167; TYPE: concept 84. You can use ____________________ ____________________ software such as Quark XPress or Adobe InDesign to produce professional-looking formats and layouts for your documents. ANSWER: desktop publishing; DIFFICULTY: moderate; PAGE: 168; TYPE: concept 85. One of the final stages in producing a document is ____________________ it to make sure that it contains no errors in grammar, usage, and punctuation. ANSWER: proofreading; DIFFICULTY: moderate; PAGE: 170; TYPE: concept Short Answer 86. Briefly explain what the opening of a document should accomplish. ANSWER: The opening of a shorter document should be relevant, interesting, and geared to the reader's probable reaction. For longer messages, the first few paragraphs should establish the subject, purpose, and organization of the material. DIFFICULTY: difficult; PAGE: 151; TYPE: concept 87. Conclusions should accomplish what two tasks? ANSWER: Conclusions should (1) summarize the main idea and (2) leave the audience with a positive impression. DIFFICULTY: difficult; PAGE: 151; TYPE: concept 88. Briefly describe at least three advantages of using lists in business documents. ANSWER: Lists can show the sequence of your ideas, heighten their impact visually, and help readers find your key points. They also provide readers with clues, simplify complex subjects, highlight the main point, break up the page visually, ease the skimming process, and give readers a breather. DIFFICULTY: moderate; PAGE: 155; TYPE: concept 89. Rewrite the following sentence to remove the dangling modifier: "Lying next to the filing cabinet, the office manager found the financial report." ANSWER: The office manager found the financial report next to the filing cabinet. DIFFICULTY: moderate; PAGE: 157; TYPE: application 90. Rewrite the following sentence to improve clarity and avoid the long noun sequence: "The financial estimates and accounting consulting firm will be closed next week." ANSWER: The consulting firm that provides financial estimates and accounting services will be closed next week. DIFFICULTY: moderate; PAGE: 157; TYPE: application 91. Rewrite the following sentence to avoid camouflaged verbs: "The customer will ultimately make a determination about whether or not a purchase will occur." ANSWER: The customer will ultimately determine whether or not to make a purchase. DIFFICULTY: moderate; PAGE: 159; TYPE: application 92. Rewrite the following sentence to eliminate the unnecessary phrases: "In view of the fact that the customer service department is closed, we do not have the capability of offering refunds until such a time as they reopen." ANSWER: We cannot offer refunds until the customer service department opens. DIFFICULTY: moderate; PAGE: 159; TYPE: application 93. Rewrite the following sentence to eliminate redundancies: "The engineers collaborated together in order to produce the uniquely original final outcomes of their research." ANSWER: The engineers collaborated to produce their original research outcomes. DIFFICULTY: moderate; PAGE: 159; TYPE: application 94. Rewrite the following sentence to be more concise by using short, simple words: "Effective immediately, all employees need to terminate their excessive utilization of the office duplication machine for personal affairs and activities." ANSWER: The office copier is not for personal use. DIFFICULTY: moderate; PAGE: 159; TYPE: application 95. List four characteristics of effective document design. ANSWER: Effectively designed business documents exhibit (1) consistency, (2) balance, (3) restraint, and (4) attention to detail. DIFFICULTY: difficult; PAGE: 166; TYPE: concept Essay 96. What three functions do effective headings serve in business documents? Explain each one. ANSWER: Headings contribute to the document's organization by showing the reader at a glance how the document is organized. They act as labels to group related paragraphs and organize material into short sections. Headings also control the reader's attention, making the text easier to read and helping the audience find the parts they need to read--or skip. Finally, headings help readers make connections between subordinate ideas and main ones. DIFFICULTY: difficult; PAGE: 156; TYPE: concept 97. Explain at least three of the steps involved in editing documents for clarity. ANSWER: Editing for clarity involves breaking up overly long sentences and rewriting sentences that contain hedging (words like may and seems). It also requires imposing parallelism, or using the same grammatical pattern to express two or more similar ideas. Correcting dangling modifiers is another necessary step, along with rewording long noun sequences. Improving the clarity of a document also involves eliminating camouflaged verbs, clarifying sentence structure and awkward sentences, and moderating your enthusiasm. DIFFICULTY: difficult; PAGE: 157-59; TYPE: concept 98. Explain why editing for conciseness is important, then list the four steps it involves. ANSWER: Editing business documents for conciseness is important because many drafts are twice as long as they need to be. Eliminating unnecessary material helps you get your point across more efficiently. Improving the conciseness of a message involves removing unnecessary words and phrases, shortening long words and phrases, and eliminating redundancies. It also requires shortening sentences that begin with indefinite pronouns such as it and there. DIFFICULTY: difficult; PAGE: 159; TYPE: concept 99. Describe at least three types of software that can help you revise and polish a document. ANSWER: Software tools such as revision marks and commenting keep track of proposed editing changes electronically and provide a history of a document's revisions. A spell checker compares your document with an electronic dictionary, highlights unrecognized words, and suggests correct spellings. A computer thesaurus gives you alternative words much more quickly than a printed thesaurus does. A grammar checker provides limited help with issues such as noun-verb agreement problems and items you should consider changing (such as passive voice, long sentences, or words that tend to be misused or overused). Finally, a style checker monitors your word choice and sentence structure and suggests alternatives that might produce more effective meaning. DIFFICULTY: difficult; PAGE: 161-62; TYPE: concept 100. Explain the importance and process of proofreading. Why does it matter and what should you look for? ANSWER: Proofreading is important because it is your last chance to make sure that your document is ready to carry your message--and your reputation--to the intended audience. When proofreading, you should check the document for errors from the writing, design, and layout stages, and mistakes that crept in during production. More specifically, you should be on the lookout for writing errors (such as typographical mistakes and misspelled words), missing elements (text sections and visual aids), and design and formatting errors (such as incorrect font selections and page numbers). DIFFICULTY: difficult; PAGE: 170; TYPE: concept
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Colorado >> HIST >> 1020 (Fall, 2007)
Chapter 17: The Enlightenment I) Introduction A) The case of Jean Calas 1) Convicted of murder by the Parliament of Toulouse in France 2) Brutally tortured twice (a) First to get him to confess (b) Second to force him to name his alleged accomplices ...
12-4-07 Expansion and War
Colorado >> HIST >> 1020 (Fall, 2007)
Expansion and War and the Final Solution 1. Hitler\'s plan 1. The Reichs 1. 1st 800-1815 the Holy Roman Empire 2. 2nd 1870 Kaiser Wilhelm I and Kaiser Wilhelm II 3. 3rd 1933 Hitler 2. 1937 Hitler announces his plans to control Europe 1. Sudetenlan...
11-27-07 Hitler's Program
Colorado >> HIST >> 1020 (Fall, 2007)
Hi t ler Comes to Power 1. H i tler\'s Program 1. World Domination Realpolitik 1. 1930s H i tler promises greatness for Germany 1. Win back the pride lost at Versailles 2. 1932 Nazis form a powerful block within the Reichstag and gain populari ty w...
11-25-07 Fascism
Colorado >> HIST >> 1020 (Fall, 2007)
Fascism 1. Consequences of the Depression 1. Polarization 1. On the basis of class 2. Worker revolts 1. The working class wanted change 2. Looked to other classes like the precursors to a communist revolution 3. Made the middle classes uncomfortable,...
11-13-07 European Revolution
Colorado >> HIST >> 1020 (Fall, 2007)
European Revolution 1. Russian Revolution 1. Revolutions 1. March 1917 Overthrow of the Tsar 1. Petrograd soviet 2. Provisional government 1. Controlled by conservative members of the Duma 2. Kerensky = leader 2. November 1917 Bolshevik Revolution ...
10-30-07 WWI
Colorado >> HIST >> 1020 (Fall, 2007)
World War I 1. Bismarck\'s System, 1871-1890 1. Peace 1. Germany is satiated 2. Bismarck wants Germany to be able to enjoy all that they have gained no more war! 3. This means: 1. Consolidating German gains 2. Isolating France 1. French want revenge ...
10-25-07 The Second Industrial Revolution
Colorado >> HIST >> 1020 (Fall, 2007)
The Second Industrial Revolution 1. Compared to the first 1. Far more revolutionary 2. The first 1. Got down the basics 2. Did not int roduce dramatically revolutionary goods and services 3. Coal and iron 3. The Second 1. Effected the whole world muc...
10-23-07 Imperialism
Colorado >> HIST >> 1020 (Fall, 2007)
Imperialism 1. Definition 1. Not just one country expanding into other parts of the world 2. Involves the imposition of rule over people who consider themselves their own sovereign nation 1. Force 2. Imposing one country\'s will over other people and ...
10-18-07 German Unification
Colorado >> HIST >> 1020 (Fall, 2007)
German Unification, 1862-1871 1. Factors that make it hard to unify 1. Geographic 1. Large set of sovereign states in central Europe 2. Easily dominated by the major European powers 3. Has no permanent boundaries/barriers 1. No mountain ranges or oce...
10-16-07 Nationalism
Colorado >> HIST >> 1020 (Fall, 2007)
Nationalism 1. Nationalism 1. Unification of people with the same language, ethnicity, and/or heritage 1. I taly Comprised of many units that do not work together 2. Germany Broken up into many k ingdoms, principalities, and cities 3. Colonialism 1...
The French Revolution
Colorado >> HIST >> 1020 (Fall, 2007)
The French Revolution I) A political collapse in France II) Causes A) Aristocratic Revolution 1788 1) They want a way to curb the power of the monarch a system of checks 2) Louis cannot tax the nobility or the clergy on their land they own 45% of ...
The Ancien Regime
Colorado >> HIST >> 1020 (Fall, 2007)
Ancien Regime Old Regime (1660-1789) A) Political 1) Absolutism France, Austria, Russia, Prussia (a) Characterized as a struggle between nobility and the monarch (b) France (i) 1660 Louis XIV comes of age to rule (ii) Louis declares he will be the...
Industrialization of Britain
Colorado >> HIST >> 1020 (Fall, 2007)
Industrialization of Britain I) Economic Revolutions A) Commercial Revolution: increase in trade and commerce both domestically and internationally B) Slave trade 1) British goods shipped down to west Africa 2) Slaves taken and shipped to the America...
Chapter 8 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 8 Chemical Bonding Questions for consideration 1. How can we classify the types of bonding of different compounds? 2. What is the nature of bonding in ionic compounds? 3. What is the nature of bonding in molecular compounds? 4. How can we ...
Chapter 7 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 7 Electron Structure of the Atom Questions for consideration 1. What is light and how can we describe it? 2. How can we describe the behavior of the electron in a hydrogen atom? 3. How can we describe electrons in all atoms? 4. How does th...
Chapter 6 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 6 Quantities in Chemical Reactions Questions for consideration 1. What do coefficients in balanced equations represent? 2. How can we use a balanced equation to relate the number of moles of reactants and products in a chemical reaction? 3....
Chapter 5 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 5 Chemical Reactions and Equations Questions for consideration 1. What happens in a chemical reaction? 2. How do when know whether a chemical reaction takes place? 3. How do we represent a chemical reaction with a chemical equation? 4. How...
Chapter 4 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 4 Chemical Composition Questions for consideration 1. How can we count the number of atoms in a sample of a material? The number of molecules? The number of formula units? 2. How can we know the number of molecules in a sample of a material...
Chapter 3 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 3 Chemical Compounds Questions for consideration 1. How do ionic compounds differ from molecular compounds? 2. What kinds of ions are in ionic compounds? 3. What do formulas of ionic compounds represent? 4. How are ionic compounds named? 5....
Practice Test
Colorado >> CHEM >> 1021 (Spring, 2008)
...
Chapter 2 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 2 Atoms, Ions, and the Periodic Table Questions for consideration 1. What evidence suggests that matter is composed of atoms? 2. How does the composition of different atoms differ? 3. How do ions differ from the atoms of an element? 4. How ...
Chapter 1 Lecture
Colorado >> CHEM >> 1021 (Spring, 2008)
Chapter 1 Matter and Energy Questions for consideration 1. What characteristics distinguish different types of matter? 2. What are some properties of matter? 3. What is energy and how does it differ from matter? 4. What approaches do scientists use...
Syllabus 102A Spring_09
UC Riverside >> ECONOMICS >> 102A (Spring, 2009)
UNIVERSITY OF CALIFORNIA, RIVERSIDE DEPARTMENT OF ECONOMICS ECON 102A: MICROECONOMIC THEORY MWF 2:10 3:00 PM, BRNHL B118 SPRING 2009 Instructor: Victoria Umanskaya Office: Sproul Hall 3128 Office hours: MF 11:00 AM - 12:00 PM or by appointment Email...
02-Market Mechanism
UC Riverside >> ECON >> 102A (Spring, 2009)
Supply-and-Demand Model: The Market Mechanism Reading: Chapter 2 1 Demand Quantity demanded is the amount of a good that consumers are willing and able to buy at a given price (holding constant other factors that affect demand) Refers to the poin...
03-Elasticity
UC Riverside >> ECON >> 102A (Spring, 2009)
Supply-and-Demand Model: Elasticity Reading: Chapter 2 1 Elasticities of Supply and Demand Not only are we concerned with what direction price and quantity will move when the market changes, but we are concerned about how much they change Elasticit...
04-Consumer Preferences
UC Riverside >> ECON >> 102 (Spring, 2009)
Consumer Behavior: Consumer Preferences Reading: Chapter 3 I have forced myself to contradict myself in order to avoid conforming to my own taste. - Marcel Duchamp, Dada artist Theory of Consumer Choice Three steps involved in the study of consumer...
05-Budget Constraint
UC Riverside >> ECON >> 102a (Spring, 2009)
Consumer Behavior: Budget Constraint Reading: Chapter 3 You can\'t have everything. Where would you put it? - Steven Wright Budget Constraints The Budget Line (or budget constraint) Shows all combinations of goods that can be bought at given prices a...
06-Consumer Choice
UC Riverside >> ECON >> 102a (Spring, 2009)
Consumer Behavior: Consumer Choice Reading: Chapter 3 My problem lies in reconciling my gross habits with my net income. - Errol Flynn Consumer Choice Given preferences and budget constraints, how do consumers choose what to buy? \"Utility Maximizat...
07-Individual Demand
UC Riverside >> ECON >> 102a (Spring, 2009)
Applying Consumer Theory: Individual Demand Reading: Chapter 4 1 Individual Demand: Price Changes For each price change, we can determine how much of the good consumer would purchase given her budget constraint and preferences We can trace out...
08-IE and SE
UC Riverside >> ECON >> 102a (Spring, 2009)
Applying Consumer Theory: Income and Substitution Effects and Market Demand Reading: Chapter 4 1 As price of one good changes (all else the same), there are two effects: Substitution Effect Consumers will tend to buy more of the good Incom...
09-Network Externalities
UC Riverside >> ECON >> 102q (Spring, 2009)
Applying Consumer Theory: Network Externalitites Reading: Chapter 4 1 Network Externalities Up to this point we have assumed that people\'s demands for a good are independent of one another For some goods, one person\'s demand also depends on ...
10-Production in SR
UC Riverside >> ECON >> 102a (Spring, 2009)
Production: Production Technology Short-Run Production Reading: Chapter 6 1 Production Decisions of a Firm 1. Production Technology: describes how factors of production can be transformed into outputs 1. Cost Constraints: firms must consider prices...

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