Business Communication Trends
Cherice Smith
Acc 280
June 6, 2010
Rodney Thirion

Business Communication Trends

Business Communication plays an important role in our day-to-day activities. Communication is the key in any business and in the world today, there are a lot of new trends that are helping businesses with communication. The way businesses view other business is set by the type of communication level that a certain business sets off. No matter what kind of job a person has, communication is the key to all their success. There are ten trends in communication taking businesses by storm, they include: Technology, entrepreneurship, legal and ethical trends, balancing professional and private life, flexibility in work, globalization, diversity and outsourcing, focusing on quality and customers needs, and teamwork. (Locker & Kienzler, 2008). There are other types of business communication that we use on an everyday basis such as face-to-face meetings, telephone meetings, reports, presentations, emails and web-based communications. Communication is the sum of all things that a person does when he or she wants to create an understanding for others. In a professional environment, everything you do involves communication. Having good business communication is about sharing information in ways that are useful to your business partners, co-workers and clients. Currently, I’m not working but when I was working as a medical receptionist, played a very important role. The role of business communication in my day to day activity involved communication between managers, co-workers and visitors. It involved verbal communication and written communication with visitors face-to-face, answering questions by phone conversations, sending and replying to e-mail messages, and letters. To provide an outstanding job as a medical receptionist, I had to listen carefully to any questions that were asked so I could give the appropriate answer when returning a phone call to a patient. Face-to-Face communication with any employee or visitors in the hospital was important role because it shows what other people respond to and it makes assumptions about when they connecting with you as far as immediate feedback. Sending and replying to email messages was an easy way to communicate because it takes less time than returning phone calls. Writing letters is another easy way to communicate because it gives confirmation to any questions that need to answer in regard to a particular objective or concern. These roles of business communication played an important part in my day-to-day activities as a receptionist. Business and business communication are changing on an everyday basis. Devices such as blackberries, PDAs, wikis and teleconferences are taking over in businesses. These devices are increasing means and productivity of communication between different businesses, clients and their customers. The message type that results from these new communication trends is that companies are seeking more effective ways to communicate between businesses and get their message across to their customers. Enhancing the business communication trend means increasing sales and productivity for the company. All of these changes in the long run are meant to increase the company's profits. This is a test on how effective a communication system is within a company. Good communication systems in businesses are also important in maintaining their customer’s satisfaction. No company can ever survive without a satisfied client base. Business communication is always important with any type of business because a business organization is made up of people. Having effective communication through business can create a great working environment which will encourage efficiency. Communication also creates relationships among business. If a business has miscommunication, then it can cost the company lost sales, misdirection, lost credibility, and poorer relationships among other businesses. In the future, business communication will significantly shift in how people communicate with each other privately and socially. There will be fewer phone calls, less emails, writing less letters and more social communication with each other. But as of today, researchers and scientist have been working on how to develop newer devices for the upcoming future in business communication trends. Technology in business will become a major part of the future because it will affect the work styles and business models of the company. Every business should always remember communication is key to a successful business.

References

Gary Blake & Robert W. Bly, Principles of Business Communication http://www.dacc.cc.il.us/~pmiller/Classes/Bus-Comm/Principles-of-Business-Communication.doc Locker, K. O., & Kienzler, D. (2008). Business and administrative communication (8th ed.). Boston: McGraw-Hill. Scot Ober, Contemporary Business Communication (7th Ed), Houghton Mifflin Co., ©2009