...Assessment task instructions This assessment covers Outcome 2 of Business Culture and Strategy. It is based on the case study of Alphabet Games. Each of the following questions must be correctly answered. In some cases it is possible, to make use of diagrams or tables in your answer. You do not need to do this if you do not feel it is required. However, a diagram or table on its own is not likely to be enough to provide a full answer. If you do use a diagram or table, you will probably need to provide some accompanying explanation or discussion. a Explain the importance of organisational culture to Alphabet Games and suggest an example of where both shared values and taken for granted assumptions contribute to the continued success of Alphabet Games. Using a recognised theoretical model, identify and justify the organisational culture of Alphabet games and assess how this shapes current management approaches. To reflect the changing environments within which Alphabet games operates, suggest a possible alternative organisational culture for the company Games and assess the impact this change in culture would have upon managerial approaches. Using a recognised framework, assess the importance of the relationship of the relationship between organisational culture and organisational behaviour. b c d Scottish Qualifications Authority HN Assessment Exemplar/F7J7 35/AEX001 V1.0 Business Culture and Strategy 11 May 2011 Assessment task 3 Outcomes covered 3, 4 ...
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...Group Assignment - 20158 ORGANIZATION Organization: Alphabet Issue: Change in Structural Design Team 7 Group Members: Antonio Pisante Chiara Comoli Ekaterina Makerova Erika Poletti Gianluigi Bracci Silvia Isgró Simon Fröhlich Premise In order to understand better the issues faced by the organization, we have contacted Angelo, who works at Google Headquarters in Dublin in the Sales and Marketing Division. His main responsibility is to assist the AdWords and YouTube Ad clients, and to increase sales of these services. 1. Introduction L. Page and S. Brin founded Google Inc. in 1998 after discovering an algorithm to rank web pages. The company’s mission is to ‘organize the world’s information and make it universally accessible and useful’. As the original founders’ letter stated, ‘Google is not a conventional company. We do not intend to become one’. The hunger for innovation and ‘unconventionality’ has made Google expand in markets that are very far from the core business, such as the self-driving-car project of Google X. Its engagement in more than 180 different acquisitions has caused some concerns among investors. Today, Google is one of the biggest listed companies with revenues of around 66 billion dollars per year, operating almost worldwide and employing 59,976 people. Investors’ pressure, the desire of a more agile structure, and the need for higher transparency towards stakeholders are only some of the reasons that drove the revolutionary reorganization of...
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...Alphabet Games Outcome 1 To complete outcome 1 of the Business, Culture and Strategy I have to answer 3 questions based out the case study Alphabet Games. The 1st question asks me to describe how 4 forces of change may impact upon Alphabet Games and in doing so I must use a recognised analytical framework. The 2nd question asks me to carry out a SWOT analysis to illustrate and analyse the relationship the Alphabet Games has with its external environment. The last question asks me to provide a guideline for the senior managers of Alphabet Games to follow that would enable them to carry out an effective SWOT analysis. A) In the business world, the main forces for change come in the form of a P.E.S.T table which looks a little some like this: Political Economic Sociocultural Technology When a business wants to know what will affect the changes within the company they will use this table to see what each force will factor in the changing process. 1. The Political factor will affect Alphabet Games considerably. The taxations within the gaming industry may go up which means they would most likely have to sell games or consoles at a higher price in order for them to earn a stable profit each year. 2. The Economic factor is the second factor within the pest analysis. The costs of resources that Alphabet Games buy may go up or down depending on where other gaming companies get their resources from. With more companies forming within the industry and all going to the same...
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...Assessment Task 1 Outcome 1 Introduction Alphabet Games small company based in Scotland which develops software and games. The business was formed in 2001 by three companions with a passion to develop games and software which has resulted in it becoming a multi-million pound business. The aim of this case study is to identify four forces which may affect Alphabet Games using a recognised analytical framework. A SWOT analysis is to be carried out in order to analyse and illustrate the relationship Alphabet Games has with the external environment. A set of guidelines for carrying out a SWOT analysis is to be prepared to enable the senior managers at Alphabet games to carry out an effective SWOT analysis. Task A The four forces that can affect Alphabet Games is the analytical framework PEST this takes in any political, economy, social and technological factors. • Political The political factors that will affect Alphabet Games are the legislation and guidelines that have been set out by the government that must be followed in order to avoid any legal action taking place. They also need to consider globalisation and the differentials of each market they trade in as they currently sell games and software worldwide. They must also abide by any European Union rules and legislation when trading worldwide it has a higher level of control over the United Kingdom. The taxation policy is also important to Alphabet Games due to the changing tax rates which may affect the...
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...Avon Calls on Foreign Markets Case Study Introduction Avon is a 125 year old beauty product manufacturer, who has for over a century left a mark on millions of people throughout hundreds of countries. Avon is most popular for their direct selling technique in which the company sells products directly to distributors or final consumers rather than to trading companies or other intermediaries in order to achieve greater control over the marketing function and to earn higher profits. While this method has proven to be successful for Avon and has certainly contributed to their longevity in the market, there are still crucial factors imposing on the company’s global presence throughout the world. The case study “Avon Calls on Foreign Markets” shed light on issues related to branding, pricing, promotion, as well as distribution. Throughout this analysis, I have identified the shortcomings of Avon over the decades and have also provided recommendations for moving forward. Global Branding Avon is known for their standardized branding, which allows the company to create a uniform global quality image while saving costs by using uniform ingredients and packaging. While this method may be helpful in increasing sales in Thailand as consumers prefer to buy beauty products made by foreign companies, this may not necessarily always work out to Avon’s advantage. For instance, Daniels et al (2011) reveals several barriers to uniform branding that Avon should most certainly be aware...
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...Case study Toys “R” Us JAPAN Case study Toys “R” Us JAPAN TABLE OF CONTENTS Introduction 3. Japan Background and facts: 4. Background: 4 Facts: 5 Toys “R” Us Background 7. The Beginning: 7 Market Expansion 8 More ways to shop Toys “R” Us 8 Evolving business 9 Toys “R” Us in Japan 9 Case analysis: 10 Attractive factors of Japan toy market: 10 Barriers to Entry: 10 Success Factors for Toy's "R" Us-Japan 11 TRU Strategy 13 Our opinion: 14 Recommendations: 15 Conclusion: 16 References:: 16 Introduction: Toys R Us is the large distributor in the US and it is one of the more successful foreign retailers in Japan after overcome hard barriers. This successful is a result of right decision-making and strategy in overseas expansion by global retailer’s and gradual changes after entry into foreign markets. Also the strategy in respect of standardization adaption before and after entry has great effect in this successful. Coming lines, shows some factors that attract TRU to join venture in Japan. Then, we will discuss group of barriers that TRU had overcome, and how it’s overcome these barriers. In the end, we will evaluate Toys “R” Us in Japan market. Japan Background and facts: Background: Government: Parliamentary with constitutional monarchy Prime Minister: Shinzō Abe (elected Dec 2012) Capital: Tokyo Population: 127,368,088 Population Growth Rate: -0.077% (2012 est.), World Rank: 198th Birth Rate: 8.39 births/1,000 population...
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...Outcome 1 Business culture and strategy Word count: 2196 words Pages: 9 Intro: The Aim of this assessment is to show how the industry that Alphabet Games deals in has changed and continues to do so. I need to show how these changes have taken effect using the P.E.S.T Analysis and S.W.O.T Analysis, I also need to provide a set of guidelines to the company on how to use a S.W.O.T Analysis so that they can continue to monitor their needs etc. P-Political Political views and guidelines have changed the way most companies work these days. Alphabet Games works within an area of business that is constantly changing in the world of politics. The Government has set out new rules for game makers to ensure maximum safety for games, particularly online games, these are the type of games that other people can contact you in real time, either via text, voice or video calling and it’s important to help users particularly young users to stay safe. Games sold within the British Market now must hold the PEGI age rating clearly displayed on the case of the game. This is again to ensure safety, that gamers are playing age appropriate games and that the younger ones are not subjected to scenes of violence, sexual imagery or language deemed as profanity. These rules were brought into place after long and constructive studies proved that younger gamers are easily influenced by computer games especially the more popular ones, there have been cases in the past where individuals have mimicked...
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...The Effects of the Automobile Industry on Japanese Culture HUM432 The Effects of the Automobile Industry on Japanese Culture The Japanese Culture The Japanese culture is one of the oldest cultures in the world. Its current state is the culmination of 30,000 to 50,000 years of history (Varley, P. 1973). It has been influenced by the introduction of aspects of many cultures from the Asian and Western worlds. It has resulted in the development and adoption of technologies which have in turn impacted the culture itself. The automobile industry is one of the largest technological industries that have developed in Japan. The growth of the automobile industry in Japan has had both positive and negative effects on the Japanese culture. The Japanese culture in 1950 prior to the accelerated growth of the automobile industry was complex and comprised of practices and institutions which developed based upon both ancient beliefs and contemporary influences. Ancient beliefs were a result of spiritual ideas, and internal political and economic structures that developed over time on this island nation, for the most part isolated from the western world until the 1800s. Western political and economic influences had an effect the culture thereafter. Spiritual beliefs in Japan are primarily an outcome of the influence of Shintoism, Confucianism and Buddhism, with some impact made by Christian missionaries who arrived on the island in 1600s. Shintoism, the earliest religious belief system...
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...Beranang. 1.0 Language The entire report should be written in English except for courses which the medium of instruction is not in English. Language use d must be simple and direct to the related course. 2.0 Font Use Arial as font type of size 12 for all text in the report. 3.0 Title and subtitle All titles and subtitles must be numbered and bold. The subtitles should not be indented but arranged in a structured manner not more than three levels as follow: 1.0 First level (Title of the topic) level 1 1.1 Second level (Title of the subtopic) level 2 1.1.1 Third level (Title of the sub-subtopic) level 3 Sub -topics beyond level three are not allowed and should be labeled using alphabets (a, b, c, ) and Romans. Numbering using Roman style (i, ii, iii, .) is only allowed after the alphabets have been used. Example: 1.1.1 a. .. i. .. b. . 2 All numbering should be left aligned. 4.0 Line/Body Text Spacing Use JUSTIFY alignment with 1.5 spacing for the entire body text throughout the report. The text body should not be indented for each paragraph, but hit the enter key twice before stating the following new paragraph. 5.0 Captions Captions must be written at the top of any table or figure. 6.0 Margins All pages should be set with the same margin. The left margin should be 1.5 inch (for binding purpose) and 1 inch for the top, right and bottom margins. 7.0 Pagination Page numbers should be at the right bottom of the page and the page numbers should appear by themselves...
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...When I Grow Up: An Analytical Study of the Interpretations of Children on Pop Culture Elements found in Selected TV Commercials “TV takes our children across the globe before parents give them permission to cross the streets.” - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media (Biagi, 2001, p. 227). It is also an act of popularizing something through mass media to attract the attention of the consumers, audiences, or mainly the public for higher sales and marketability. Tracing through the history, evidences of advertising is said to have started thousands of years before when people started trading things for survival. Thus, the rise of technology, industrialization, and capitalism triggered the success of advertising in the heightening state of competition worldwide and in every aspect; from commodities, to people and politics. The industrial revolution, according to some historians, is the root of commercial advertising (Campbell, 2002, p. 387). Because of the continuous occurrence of new products in the market and there is a need to sell them off instantly, businessmen tried the concept of large scale advertising to sell more. Over the time, manufacturers realized that if their products were distinctive and became associated with quality, customers...
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...Abstract This paper explores Six Sigma, the business initiative that was developed by Motorola in the early 1990s. This program has had very good success with some very large corporations such as Allied Signal and General Electric. This paper will explore the methodology of each of the five phases in the Six Sigma model. The five phases are Define, Measure, Analyze, Improve and Control (DMAIC) Phases. The Six Sigma model will then be evaluated based on the researched information. Further, a recommendation will be made concerning whether an organization should implement Six Sigma based on the evaluation. Establishing a Six Sigma Program Introduction: In a world class business environment, employees will be stimulated to strive toward a goal of total quality and continuous process improvement. The benefit of achieving this goal is to become more competitive in the marketplace by reaching business excellence in meeting and exceeding the demands of the customers. The improvements in productivity and the reductions in cost will make stretching towards this goal a feasible business mission (Constanza, 1996, p. 251-252). Operations managers are key players in participating in the organizations efforts to become world class. They are the leaders in developing a work culture that will embrace continuous improvement and process...
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...RESEARCH REPORT ON Xenophobia and the Nigerian Community in Johannesburg By Albert Egbe CHAPTER ONE IDENTIFYING THE STUDY 1.1 INTRODUCTION: In its report on Tuesday 13th March 2012, the internet news service News24.com reported that Nigeria has lashed out at South Africa, accusing its authorities of targeting Nigerians and alleging “xenophobia”, after 125 Nigerians were refused entry into ORT International Airport in Johannesburg over vaccination cards. The report continued to say that the same day 28 South Africans were refused entry into Nigeria in an apparent retaliatory move. Nigeria’s Foreign Minister, Olugbenga Ashiru, was reported to have said that despite “cordial “ relations at the leadership level of the two continental power houses, immigration authorities and police in South Africa were “fueling the irritation between our two countries” (News24.com– retrieved on 13/03/2012). What exactly is xenophobia? According to Coulson, L,. Carr, C.T., Hutchinson, L, and Eagle, D (1984).editors of the Oxford Illustrated Dictionary , xenophobia may be defined as a morbid dislike or fear of foreigners, foreign customs etc. It comes from the Greek words “xenos,” meaning “stranger”, ” foreigner”, and “phobos”, meaning “fear”. The internet encyclopedia “Wikipedia” suggests...
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...Course; HND Business November ‘15 Table of contents Page: Introduction ……………………………………………...................................................................3 Terms of reference …………………………………………………………………………………………………...3 Research methods ……………………………………………………………………………………………………4 Google’s background …………………………………………………………………………………………………5 Tesco’s background ……………………………………………………………………………………………………5 Analysis of organisational structure Google’s organisational structure ……………………………………………………………………………....6 Tesco’s organisational structure ………………………………………………………………………………….7 Comparison of Google’s and Tesco’s structure …………………………………………………….........8 Analysis of organisational culture Google’s organisational culture …………………………………………………………………………………..9 Tesco’s organisational culture ……………………………………………………………………………………..10 Comparison of Google’s and Tesco’s organisational culture ………………………………………..11 Organisational Theory’s ………………………………………………………………………………………………..12 Conclusion ……………………………………………………………………………………………………………………13 Bibliography …………………………………………………………………………………………………………………14 Introduction One of the biggest problems in today’s world for managers is managing the people. This is the reason many managers and owners need a good working organisational structure and alongside runs the organisational culture. (OB) Organisational behaviour is defined as the study of the...
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...Case And Research Mohammadhosein Tavakkoli BRM7154-WD Student Id: 1101600296 Mht_1514148@yahoo.com Lecture:Prof. Dr.Wan fadzilah binti wan yusoff 1. Preface 1.1. Title: What are the Malaysian businesses schools doing for business today? Table of content: 2. Introduction 2.1. Background of study ……………….. 1-2 2.2. Problem statement …………………. .1-2 2.3. Research questioners ………………..2-3 2.4. Research objective ………………….. 2-3 2.5. Significant of research ……………....2-3 3. Literature review ………………………….3-8 4. Research methodology 4.1. Introduction ………………………….8-9 4.2. Theoretical framework ………………9-15 4.3. Hypothesis development …………….15-16 4.4. Questionnaire design…………………16-17 4.5. Population and sampling……………..17-18 5. References ……………………………. ……18-21 1. Introduction 1.1. Background of study In this contemporary everybody believes that business plays an impressive role in today’s life style. One of the primary reasons for success in any business career is knowledge. Nowadays business administration is one of most important qualification for applicants. Because of growing strategies business, enhancing of number of companies in Malaysia, today’s business become more challenging and sophisticated. In the space of information technology and innovation how the business school can play role for student to get opportunity in career success, what is the future trend of business education...
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...[pic] ConocoPhillips – Final Report MBA 808 – Moscow May 1, 2008 Scott Legler Erin Osborn Greg Whitehorn Introduction The ConocoPhillips and LUKOIL joint venture provides great insight into doing business in Russia. The Russian economy continues to grow as companies domestically and internationally find success in an emerging market once filled with corruption and instability. Through an analysis of the ConocoPhillips and LUKOIL joint venture one can see the opportunities available for those companies who are able to enter this market. ConocoPhillips provides lessons learned and a six-step approach for a successful joint venture business in Russia. ConocoPhillips also provides insight into many of the challenges still facing those who desire to do business in Russia. They prove that with a will to confront and determination to overcome these challenges, business in Russia can prove to be quite profitable. Background ConocoPhillips ConocoPhillips is the third largest energy company in the U.S. Based on market capitalization; it is surpassed in size only by U.S. oil giants Exxon Mobile and Chevron. ConocoPhillips is headquartered in Houston, TX and employees over 32,000 people worldwide in forty countries. According to its website “ConocoPhillips is known worldwide for its technological expertise in reservoir management and exploration...
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