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J D Wetherspoon: Business Culture and Strategy

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1. Introduction. JD Wetherspoon plc was founded by Tim Martin who opened the first pub in 1979. This offered cheap beer, good conversation and solid architecture. The motto of JDW is “cleanliness, beer, services and maintenance”. JDW is committed to expansion the new pubs that over 600 pubs. JDW was opened the new pubs that over 50% of the finance generated by the own business. JDW had developed the Lloyds Number One brand in 2000. In 2002, share price increased more than ten times its original value. In the late 1990s, JDW begun developed the budget hotel accommodation.

The purpose of this report is analysis the organization strategy and culture of JDW plc. It should be set out the external environment, organizational culture, business strategy and change of JDW plc.

2. Findings. Section 1: External Environment.

Social: J D Wetherspoon pubs have many distinguishing characteristics in the case. For example at least a quarter of the space is non-smoking. If customer did not smoke, environment of JDW pubs can attract more customers no smoking. It will bring more profits for JDW pubs.

Technological: In 2002, J D Wetherspoon pubs did not TV technology. JDW miss World Cup football result in sales decreased. Now JDW pubs did have TV screen and they also can show World Cup football. Previous customer may come back again. JDW pubs can deficit coverage and to increase new profit.

Economic: Supermarket was selling premium larger and using loss-leader prices. At the same time, it encourages drinking at home. These make it difficult for JDW pubs. Many customers may not go to JDW pubs. Sales revenue will be slowed down.

Political: In this case, Monopolies and Mergers Commission was published a new rule that makes traditional link had been broken. However, JDW was given up brewing companies. JDW need purchase beer from other

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