...smart cities and its social innovation business it suggests the following: “Even apart, we are connected. Even in absence we are still joined. Past and present connect! thus； we see the future. IT connects with infrastructure to link the world to bring better quality of life, urban planning, transport, electricity, industry, the enviroment, Hitachi’s expertise, its people, its technology are all at the service of society..... Hitachi inspires the Next ” (Hitachi, 2012) 2.0 Vision statement and report structure “The Hitachi Group is active in various fields ranging from social infrastructures to home appliances, materials, logistics, and services. Our goal is to seek constantly to breathe new life into the next era, an outlook expressed in our corporate slogan: “Inspire the Next.” We seek to become a vigorous company that will grow throughout the 21st century, contributing to society by helping to build comfort and prosperity” (Hitachi, Hitachi ltd, 2012). Above is an extract from a Hitachi advertisement derived from the Hitachi Smart city concept, that the company seems to be centrally pursuing in its global strategy via a strategy called the ‘social innovation business’. The advertisement, vision and the corporate credo gives the audience a nutshell view about the firm's strategic orientation and its purpose. Furthermore the company's vision statement signifies good corporate citizenenship and its social credo in alignment with its stratergy is also establishes that position...
Words: 4145 - Pages: 17
...will either ensure success or failure for a firm.’ [Byron Sharp, pg6] These decisions are drawn from intensive market research that helps marketers understand needs, wants and desires from consumers. ‘A successful marketing professional will be competent in evaluating these needs of the consumer market as they relate to a given set of product(s).’ [Byron Sharp, pg9] This means that the marketing professional will understand how and where to acquire knowledge about consumer demands and trends that are relevant to the marketing of specific goods and services globally or locally. ‘Marketing professionals of the modern era are the people that oversea trading. The modern economy depends on trade.’ making a marketer’s job very relevant to a business. [Byron Sharp, pg8] ‘They research it, compete against one another and make important decisions.’ [Byron Sharp, pg8] ‘The successful marketer usually a professional in a more senior role such as Marketing Director make informed decisions and budget allocations’ [Byron Sharp, pg8] after researching and understanding their segmented or non-segmented market as a opposed to the ‘alternative type of marketing professional who spends most of their time doing things to promote and sell their company’s brands.’ [Byron Sharp, pg9] Challenges may arise when attempting to market goods and services locally and internationally. ‘Identifying a true market need is key to success in marketing’...
Words: 534 - Pages: 3
...three sectors of the business make up the company and supports its mission statement and Values “Encouraging Enterprise” The three sectors include Services, Property and World of work. Services initially provide direct support for clients who are looking to start up in self employment, offering free business advice and training. Property ties in well with services as we are able to offer clients who come to us for the support easy in, easy out tenancy in our premises across Norfolk, Suffolk, Cambridge and Essex, this gives them the opportunity to utilise professional offices for their new businesses. Our third entity is World of Work, also known as WoW which is a charity enabling us to provide work experience and educational packages for students. 1.2 Our main customers are young entrepreneurs looking for business advice for their ideas, although we attract a large variety of customers. Business ideas can vary from high end Solicitors to garden and maintenance, therefore the courses we provide are generalised so that we are able to support everyone. Nwes is a social Enterprise so that support we offer relies upon contracts that we win from either government or private entities. Either way we have to abide by guidelines, for example one contract we have recently gained is Start Up Loans, which is low rate loan for 18-30 year olds. Sometimes our customer base is restricted because of our contracts. 1.1 Nwes purpose is offering a range of business support covering Finance...
Words: 1605 - Pages: 7
...BPO – A SWOT Analysis ------------------------------------------------------------------------------------------------------------------------------ Abstract BPO is one of the popular business practices in today's competitive environment. India has enormous opportunities emerging from globalization and consequent lowering of tariff barriers. The Indian BPO industry is constantly growing. However, along with the Phenomena Increase in BPO to India there has been a backlash against outsourcing. Information Technology has given India formidable brand equity in the global markets. Indian BPO companies have a unique distinction of providing efficient business solutions with cost and quality as an advantage by using state of art technology. This article explains overview of BPO industry in India comparative strength, weakness, opportunities and thread Indian BPO industry. Introduction India has enormous opportunities emerging from globalization and consequent lowering of tariff barriers. Information Technology has given India formidable brand equity in the global markets. Indian BPO companies have a unique distinction of providing efficient business solutions with cost and quality as an advantage by using state of art technology. Through joint efforts of Government and the Industry, software development and IT enabled services have emerged as niche opportunities for India in the global context. The Government has been making continuous efforts to make India a front-runner...
Words: 2546 - Pages: 11
...competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better marketing strategies for wider audience. Finally it should also make patent war to end for own benefit. CONTENT PAGE S.NO. | CONTENT TITLE | PAGE NO. | 1. | INTRODUCTION | | 2. | STRATERGIES OF HTC | | 3. | WEAKNESSES | | 4. | INTERNATIONAL HUMAN RESOURCE STUDY | | 5. | CONCLUSION | | 6. | REFERENCES | | 1.0) INTRODUCTION HTC Corporation is a Taiwanese...
Words: 3037 - Pages: 13
...| 20150915 | Veena Thimmasadra Anjanappa | 20151503 | Table of Contents 1.0 Executive Summary 3 2.0 Introduction 4 3.0 Identification of key Objectives: 5 4.0 Application of Critical Success Factor 6 5.0 Discussion of Two ICT’s 9 6.0 How does ICT‘s benefit IKEA company. 14 7.0 Business Case 16 8.0 Cost and benefit Analysis 18 9.0 Conclusion 20 10.0 Refrences 21 * 1.0Executive Summary The purpose of this assignment knows the use of CSF Methodology to identify the ICT that will support IKEA business objective. As we know IKEA is one of the Global furniture companies whose objective is to give inexpensive furniture to all class of people. By this objective our team is able to identify 3 CSF of IKEA * To provide less expensive and better quality product * Creating a Unique Brand image. * To become one in Global distribution network. Further we identified IKEA ICT which supports business process in gaining competitive advantage .By continuous process improvement and Design and product development IKEA was successful in this industry. We have also explained few examples of IKEA technology in improving their inventory and production management. There is a business case on Application portfolio on one such ICT Vendor management Inventory. Detail discussion on implementing this ICT how IKEA is benefited in their Global distribution and inventory management. By end of this assignment we know how information technology and by using this technology in...
Words: 3697 - Pages: 15
... 7 7. EVOULUTION OF SNAPDEAL 8 8. CORPORATE STRATEGY 9 9. TIME LINE 11 10. MARKETING STRATEGY 13 11. SWOT ANALYSIS 14 12. VALUE POOSITION 16 13. COMPETTION 17 14. BUSINESS MODEL 18 15. REVENUE MODEL 20 16. CONCLUSION 22 17. REFERENCE 23 INTRODUCTION Started in February 2010 by founders kunal bahl and Rohit Bansil the company has turned out to be...
Words: 3926 - Pages: 16
...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
Words: 22932 - Pages: 92
...PROJECT REPORT MARKETING STRATERGIES WITH REFERENCE TO KENTUCKY FRIED CHICKEN [pic] Submitted by- Rohit Ahuja 0791491708 BBA (gen) SEM 3 CERTIFICATE This is to certify that Rohit Ahuja student of MSI of course BBA Batch (2008-2011), has completed her research work titled “Marketing Strategies of PVR Cinemas” under my guidance and supervision .The work submitted is genuine and authentic. Certificate PARAMVEER ACKNOWLEDGEMENT With profound sense of gratitude and regard, I express my sincere thanks to my guide and mentor Mr.PARAMVEER, for his valuable guidance and the confidence he instilled in me, that helped me in the successful completion of this project report. Without his help, this project would have been a distant affair. His thorough understanding of the subject and professional guidance was indeed of immense help to me. Also, this acknowledgement would remain incomplete without thanking the staff of KFC(RAJOURI GARDEN), New Delhi for their whole-hearted and kind co-operation. I am also greatly thankful to the faculty members of our institute who co-operated with me and gave me their valuable time. Acknowledgement ROHIT AHUJA Introduction of Company KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, Extra Crispy TM, and Colonel’s Crispy...
Words: 7742 - Pages: 31
...09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have always beenrespected, across borders, religions and races. Sportsmen, professional or amateur, needquality gear, specific to their game, to be able to compete better. It is this market that thetwo conglomerates, the subjects of...
Words: 14002 - Pages: 57
...UNIVERSITY DEPARTMENTS ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025 REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME) MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER – I |Code No. |Course Title |L |T |P |C | |BA9101 |Statistics for Management |3 |1 |0 |4 | |BA9102 |Economic Analysis for Business |4 |0 |0 |4 | |BA9103 |Total Quality Management |3 |0 |0 |3 | |BA9104 |Organizational Behaviour |3 |0 |0 |3 | |BA9105 |Communication Skills |3 |0 |0 |3 | |BA9106 |Accounting for Management |3 |1 |0 |4 | |BA9107 |Legal Aspects of Business |3 |0 |0 |3 | |BA9108 |Seminar I – Management Concept |0 |0 |2 |1 | | |Total | | | |25...
Words: 17609 - Pages: 71
...Glass Door Comments BlackBerry Reviews Updated Dec 11, 2013 All Employees Current Employees Only 3.4 796 reviews 57% of employees recommend this company to a friend 796 Employee Reviews Bottom of Form Review Highlights Pros: * "Great environment combined with a perfect work-life balance" in 49 reviews * "Great work environment/culture which makes it a fun place to work" in 45 reviews * "Good benefits; Good company to work for till profits started to slide off" in 36 reviews * "Lots of great people at the company, learned a lot and inspired my career in technology" in 33 reviews * "Good pay, great management, I felt like the work I was doing was important for the company" in 30 reviews Cons: * "No work life balance, limited career advancement, lack of good benefits of tech companies" in 20 reviews * "Senior management (C-Level) does no communicate down to employees well" in 27 reviews * "Poor management decision making processes - not innovative" in 18 reviews * "Upper management doesn't listen to people lower down that actually know what they're talking about" in 15 reviews * "Many bad/useless middle management built up over the years but the layoff did some clean up" in 13 reviews Reviews Dec 8, 2013 “Loved the company and the people.” Software Development Manager (Former Employee) Rolling Meadows, IL I worked at BlackBerry full-time for more than 5 years Pros – BlackBerry was a great...
Words: 90794 - Pages: 364
...Introduction to the industry Metals have accompanied mankind since ancient ages, and steel, if we begin to follow it from the moment of its historically famed damascene form - for some millennia. From the era of craftsman-like small-scale production to today's form of industrial mass production, steel has covered an intricate path lined with significant innovations in production processes, development of range and quality of products, and perpetually growing productivity of labour, improving economies and ecological load. In addition, a radical change in relationship to the customers is occuring at the end of this century, namely by a pronounced shift of readiness towards the needs and requirements of these customers. Steel's indisputable significance is confirmed by the fact that it has become the second most mass-produced commodity after cement production, attaining the world-wide production volume of approx. 750 mil tons yearly. The art of iron production from ore arose in connection with the practices of copper and lead technologies in Anatolya, in northern Syria and possibly also in part of Iran. Iron ores were added as fluxes for treatment of sulphide copper ores. Iron drops, which the local manufacturers identified already 3000 years BC, comparing these with meteoritic iron, already hinted at the existence of the possibility of producing iron, but this only occurred practically 15 centuries later. Since that time, it is necessary to reckon that only small amounts of this...
Words: 18924 - Pages: 76
