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London Churchill College | BTEC Higher National Diploma (HND) in Business | Business Decision Makingby Edina TosokiTutor: Rahaman Hasan |

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LETTER OF TRANSMITTAL

29th of November 2013

Dear Mr. Rahaman Hasan,

Enclosed is a formal report for your attention on the subject of Kellogg’s case analysis as per requested in September 2013 to analyze the market response to Kellogg’s products in the UK compared to the historical data of response in India focusing on the failed launch. This report includes introduction, literature, methodology, findings and analysis and finally a conclusion and recommendation section to make clear each step of the process. All data that we collected, organized and analyzed have been presented in charts and graphs for the better understanding, then a final presentation was produced to communicate the whole process through visualization.

The workload that this formal report has been based on was assigned both to small groups as well joint class work, however this particular report mainly based on my individual input. During the whole preparation of this report I have tried to stay objective and record accurate information as to the best of my knowledge. Some sections of this report may reflect my own conclusions, suggestions and justifications relating to the subject.

Thank you for your time reading, marking my report and giving the opportunity to learn and develop new skills by your guidance.

Yours sincerely,

Edina Tosoki

CONTENTS
CHAPTER 1 3 INTRODUCTION 3 (4.2) 3 (D2) 4
CHAPTER 2 5 LITERATURE 5 (4.1) 5 (4.3) 6 (3.2) 7
CHAPTER 3 8 METHODOLOGY 8 (1.1) 8 (M1) 8 (1.2) 9 (M2) 11 (1.3) 11
CHAPTER 4 12 FINDINGS AND ANALYSIS 12 (2.1) 12 (2.2) 13 (2.3) 14 (2.4) 15 (3.1) 15 (M3) 16 (3.3) 159
CHAPTER5 17 CONCLUSIONS AND RECOMMENDATIONS 17 (D1+D3) 17
APPENDIX 20

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