CHAPTER I
COMPANY DESCRIPTION 1.1 INTRODUCTION
A fashion is a popular trend especially in style of dresses, ornaments and personality. Fashion is always changing, slightly elusive, and extremely seductive. It has the power to transform an image and make a social statement. Fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cell phone. It is important to know that fashion wear are very special part since it reflects our personality.

One of the turning points in the evolution of early humans was the act of decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body adornment recognizes the individual as a person and communicates aspects of her/his personal and social identity. In the 21st century, fashion as body adornment is still a universal part of a person’s everyday experience. Yet, there is no agreed upon definition of fashion. Social scientists, philosophers and gender theorists present unique understandings of the complexities of the fashion system. Different people present unique understanding and complexity of the fashion system. Social class is just one element in the study of fashion in the 21st century, where gender, ethnicity, sexuality, and subculture affiliation play equally influential roles in the meaning production of dresses. Fashion is equally important to all those who are in the fashion industry profession as well as outside the industry. This research study is a structured literature review on identifying the major trends in fashion world and how these affect the fashion business.

The unending evolution of fashion had transcended time. It is the purest form of art of style. Fashion designers combined fabric and colors to produce an art through a form of outfit or clothing. The art eventually make its way into different fashion magazine and