...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...
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...English 122 Nature vs. Man In the world now there are views of what can or should be done with the environment, use what is available to save any animal/plant/bug for the future. Then there are the options that go between those two extremes. Looking at some of the views from our readings as well as other sources, we’ll see what is looked at as right and wrong ways to use and preserve nature. There are many views on how the Earth should be used or preserved, but the how to do it with the world’s increasing population makes the answer so important to those that will come after us. While not about nature, Aldous Huxley’s “Time and the Machine” talks about time and how man has made himself a slave to time. Knowing that we have a limited amount of time in our lives, many want to do as much to fill that time as can be done. Most in the western world view time as something that needs to be taken advantage of, that there’s always a deadline for creating or making something. In some eastern cultures, there isn’t the hurry seen like we have. They aren’t as concerned for man-made time as they have “not been made conscious of the existence of minutes.” (Huxley, 366) He goes on to say that people living in large cities can live “without being aware of the daily march of the sun across the sky; without ever seeing the moon and stars.” (Huxley, 366) This goes to show that people are too into the passing of time and don’t look at taking time to relax and exist with nature. ...
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...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.” Eco-Terrorists...
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...Mercedes Davis English 091 March 11, 2011 An Open Reader Reading is the foundation of our life. Without reading we would be like lost souls in the world. Everywhere we go and anything we do we have to read; at work, school, driving, etc. People who do not know how to read are limited in life, they cant get a job, and the everyday life would be a struggle. Someone who knows how to read has no restrictions, the sky is the limit for them, they are our lawyers, doctors, and teachers. In Moody’s article “The Joy and Enthusiasm of Reading”, he expressed his love for the unpopular selections, and how he learned how to dissect his readings. Moody also states that nobody will ever be able to tell him how to read, and also believes there is no right or wrong way to read. In Moody’s article “The Joy and Enthusiasm of Ready”, he explains his high school and college reading experiences. He tells us how his, Mr. Buxton, taught him how to analyze Shakespeare’s Macbeth. Mr. Buxton did not give him his own interpretation and made sure Moody noticed how Shakespeare repeated somethings to help Moody come to a conclusion. In eleventh grade Moody’s teacher Mr. Flanders encouraged Moody to develop his own relationship with the Gospels, in his religious studies. Then Moody continued onto college where he read Umberto Eco’s Role of the Reader, where he was introduced to Eco’s “Open Text” philosophy. He also read some of the great European and Latin Americans articles. After his...
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...Week 6: Final Business Proposal John A. Acosta ECO/ 561 April 23, 2014 Dan Olsen Week 6: Final Business Proposal Introduction Thomas Money Service Inc. has been in business since 1940 and has grown in the market as a finance industry. The company started off with financing small loans for household needs and increased throughout the years to financing business equipment in 1946 with a subsidiary name Future Growth Inc. (FGI), where it gained a huge market share with rapid speed. This business proposal will benefit the company because it is in a time frame where there is a high demand for equipment. Their move in 1946 to branch out into equipment financing moved them forward into the right direction. They saw that after World War II, everyone was coming home from the war. As people were coming home, new businesses were booming in construction and forestry and equipment were needed in these businesses. In 1951 made a daring move to purchase a manufacturing company, giving them an advantage in the market of selling their equipment and financing it and eventually just selling their own equipment instead of other brands. For over 60 years Thomas Money Service Inc. has increased profits year after year Increase Revenue / Profit –Maximizing Quantity In order for Thomas Money Service Inc. to reach their optimum point, they need to know where their marginal cost and marginal revenue meet. Once they know where that point is, it can lead to maximum profit. “In order to determine...
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...Running head: THE CULTURAL CHALLENGES OF DOING BUSINESS OVERSEAS Week 6 Paper The Cultural Challenges of Doing Business Overseas University of Phoenix Online ECO/561 July, 26 2010 Dr. George Sharghi Abstract Mr. Kafka is an American of Czech origin. He’s a franchisor for Chicago Style Pizza and decided to expand his business into the Czech Republic and anticipates he will face some difficulties at the new location in Prague, Czech Republic. Born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times (University of Phoenix, 2010). This paper will identify major differences, incompatibilities, risks, mitigation factor, comparative advantages that exist and how best Steve can benefit, Hofstede's four primary dimensions, trade barriers, assessment of demand, cost, and what Mr. Steve Kafka should know about price and income elasticites. U.S./Czech Cultures & Comparative Advantages Some of the major differences and incompatibilities between the United States and Czech cultures are; norms, values, beliefs and behavior. The citizens of the Czech Republic believe in the firm hand shakes upon introduction and again when departing. They address each other by their first name takes time and occur when the consent is mutual. They raise a hand in order to get their attention. Czech citizens are well informed about politics and religion. The general attitude of Americans...
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...ECO 561 WEEK 4 APPLE IPHONE BUSINESS PROPOSAL A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eco-561-week-4-apple-iphone-business-proposal Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 Apple iPhone Business Proposal Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category...
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...THE BUSINESS PLAN BUSINESS DESCRIPTION We are in the business of baby’s care product. We are providing our customer a beneficial or good qualitative product as like organic product which is helpful or caring the skin of babies. Our company’s name is SOFTCARE PVT PTD. We are providing a all types of product which is helpful to or related to the caring of the babies. VISION To gentle kids as mother’s touch and smile on parent’s face. MISSION We believe our prime responsibility is to the pharmaceutical segments, nursing houses and to parents and all others who use our products and services. In meeting everyday life needs we do must be of high quality. We try to maintain reasonable prices. Customers' orders must be serviced speedily and accurately. Our suppliers and distributors must have an opportunity to generate fair returns. Goals and objective: 1. To deliver quality, creditability, trust and caring. 2. To serve the nations ethically. 3. To take into confidence to healthcare Practiceneer. 4. To provide right information pertaining to products’ ingredients, material used volume of quantity. Products: Baby Products: 1. Baby soap 2. Baby oil 3. Baby shampoo Competitive Advantage:- * Low price product without compromising with the quality of the product is our competitive advantage. Disadvantages:- * Lack of preference of using baby care is also one of the hurdles in selling the product. * Increasing competition and entry...
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...always had new ideas, because she admires variety and she looks for beauty and harmony in life. She didn't know anyone who started their own business while growing up; however, her current role model is Richard Branson. She prefers working with individuals whom she likes and trusts. Having a good relationship with her friends and partners are important for the well-being of her business. Educational Background The entrepreneur holds a Bachelor of Science with a major in International Economic Relations from Bulgaria, which she reevaluated to the educational system in Quebec. Also, she is a Certified Trade Professional in Canada, USA, and Europe. Experience The entrepreneur has experience in sales and marketing, and used to own a company before immigrating to Canada. She possesses the professional contacts, such as lawyers, accountants and business advisers, and the local financing experience through her last business in Canada. Evolution of the Business Idea The business idea originated after the entrepreneur worked for several companies in Canada, but none of those jobs were of real interest and meaningful to the entrepreneur. She saw no future on the jobs she held, so she decided to do something that was different and stimulating, something that used more of her creativity and imagination. This is how the idea of offering eco soil, flowers, and the combination of both was born because she believed that beauty and flowers bring harmony in people’s life. Product ...
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...Teacher |Room | |SATURDAY |MKT 607 Service Marketing |Sec-A |Prof. Dr. Horipada Bhattacharjee |B/307 | | |FIN 604 Fin. An. & Control |Sec-A |Prof. Dr. Md. Rafiqul Islam |B/303 | | |FIN 604 Fin. An. & Control |Sec-B |Ms. Pallabi Siddiqua |A/308 | | |HRM 602 Industrial Relations |Sec-A |Mr. Dipak Kanti Paul |A/312 | | |MGT 431 Business Communication |Sec-A |Mr. Sahin Ahmed Chowdhury |A/501 | |SUNDAY |MGT 432 Organizational Behavior |Sec-A |Ms. Nahid Sultana |B/307 | | |MGT 432 Organizational Behavior |Sec-B |Mr. Akbor Ali |B/303 | | |MGT 432 Organizational Behavior |Sec-C |Prof. Dr. Nazrul Islam |B/301 | |...
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...Entrepreneurship The business I chose is “Recycled Jewelry” basically it is jewelry made from recycled materials and it would be made by hand. The business aims to develop eco-conscious lifestyle and encourage an eco-friendly routine. Market size: Recycled jewelry business is mainly suitable for the feminine gender, as well this product targets low and medium class and all women are a target, Competition: because this business idea is relatively new and unique to our region, there is almost no direct competition as there are no recycled jewelry shops operating in the country. However there are some indirect competition and this gives the recycled jewelry business an advantage as there are no direct competition in the market. Industry: knowing that the recycled jewelry industry is fairly small sized and relatively new and did not exist decades ago, I couldn’t find an exact figure as a result of that. However this type of business is more common in the western world as there are more eco-conscious individuals. Trends: in this business it is important to keep up with new trends and focus on that to attract customers, as females in this society aims to keep up with trends influenced by the western world, the jewelry pieces will regularly keep up with the changing trends to avoid shift in customers interest and meet their demand. Costs: since the products would be made from recycled materials and the tools used to make these products are simple the cost would be low. Appropriate...
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...Bachelor of Business Administration (BBA) (Four Years Program) First Semester ENG 201: 15 EngliS-I MGT 201: Principles of lu{magement ECO 201: Micro MTH Ecmmics 201 : Business lrl[demdir:s I ITC 201: Comprtr€r and Inffrmation Technologr Applications G *ro*"-oo ENG202: EngliS-tr Credit Hours 3 Credit Hours 3 Credit Hours 3 Credit Hours 3 Credit Hours 3 Credit Hours 15 Credit llours 3 Credit Hours MGT 202: Human Resource Management ECO 202: Macro Economics 3 Credit Hours MTH 202: Business Mathe,mdics tr 3 Credit Hours U C 202:. Introductory Database 3 Credit Hours Third Semester 15 ENG 203: Business Communication 3 Credit Hours STT 201: Statistics 3 Credit Hours ACC 201: Financial Accounting 3 Credit Hours FIN 201: Business Finance t"t 3 Credit Hours 3 Credit Hours ITC 203: Management Information System 3 Credit Hours Fourth Semester 15 MGT 204: Business Law. 3 Credit Hours MGT 206: Business Environment in Nepal 3 Credit Hours ACC 202: Cost and Management Accounting 3 Credit Hours PSY 201: Psychology 3 Credit Hours MTT 201: Fundamentals of Marketing 3 Credit Hours Credit Hours Credit Hours Fifth Semester MGT 207: International Business 3 Credit Hours MGT 205: Operations Management f 3 Credit Hours FIN 202: Basic Financial lVlanagement ty 15 3 Credit Hours SOC 201 : Sociolory for Business 3 Credit...
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...public perception of environment” is about educating the public about the green product used, environmental protection, reduced consumption by recycling, environmental friendly packaging, and created the long-lasting goods so it can be used for longer period of time. The second strategy is “built upon and develop new forms of political leverage” means create the company accountable for environmental responsibilities, and encourage them for environmental change. Third is to integrate concern for environment protection by communicating with different cultures, classes, age group and races. The forth is about leadership, creates the programs to train new leaders and creates the nurtures cultures to encourages new ideas. In the article, roots of eco-imperialism the author Paul Driessen disagree with the corporation adopt the environmentally friendly policies....
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...Ericsson (NASDAQ: ERIC) today announced that it strengthens its multimedia business with focus on Operations Support Systems/Business Support Systems (OSS/BSS), TV & Media and M-Commerce. Per Borgklint, Head of Ericsson's Business Unit Support Solutions, said: "With the new strategic focus, we will strengthen our leadership as we build on our installed base and competence. We will capture the growth momentum in the selected areas and leverage on our acquisition of Telcordia. We already have a leading position in key areas such as charging and billing, where we serve 1.6 billion people with our solutions. "The new name Business Unit Support Solutions reinforces our commitment to support our customers' business growth through value creating solutions for customer experience, content management and delivery and mobile payments." OSS/BSS - With the increased need for operators to rapidly respond to changing consumer demands and the need for increased efficiency and innovation, Operations and Business Support Systems is a key element of any operator's network and business strategy. With the completion of the Telcordia acquisition that was announced on January 12, 2012, Ericsson consolidates its position as a leading player in the OSS/BSS market with key positions in service fulfillment, assurance, network optimization and real-time charging, as well as significant capabilities to support operators end-to-end. TV & Media - Within five years, 90% of the network...
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...Business Profile 1 Profile Of A Small Business MGT/300 May 23, 2012 Business Profile 2 The entrepreneur profile that I chose was the Rob Brandegee, Ava DeMArco, creator of Little Earth. This particular profile I took interest with this profile because it was motivating. They created a company that is ecological and offer products that are made with recycled materials. I will be talking about the products, and how their business became successful. I will explore the outcome of globalization within the company. Little Earth Nich DeMarco and Brandegee did research the market for their products. To make the community and consumers aware of their products they joined trade shows in a craft fair in their city. While joining the craft fair, they where able to get feedback from consumers on how they felt about the products, With the information DeMarco and Brandegee gathered information that helped them assist with pricing which is important to stay competitive in the market. Once they decided their target market they where able to find their nich in the market. Their Nich target where individuals who appreciated recycling and understand how important it is to the environment. Little Earths product The products are environmental friendly and bio degradable, all their products are made from recycled Materials. Products Inc. is a business that produces only of a kind fashion assesories like handbags, wallets and belts, out of recycled material...
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