...The Effect of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services Chapter 1 The Problem and It’s Background Abstract This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide a clear picture of the online behavior of the 4th year BSBA students of LSPU and analyses the way they use the Social Media in their everyday life, and the effect it has on their decision-making process, particularly in the decision on buying a product or services.. This study also examined social media’s effect in an organization regarding reputation and innovation. Data are collected by means of survey questionnaires to the 4th year BSBA university students. Through data analysis and percentages, the researcher found that the 4th year BSBA students of LSPU want organizations to interact with them through social media. The study also shows that the majority of the 4th year BSBA students consider organizations using social media as innovative and that the use of social media can improve an organization’s reputation. Introduction The aim of this thesis is to further the understanding of consumer responses to marketing in social media. The rise of social media over the past...
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...Ethics Paper This paper will explain business ethics and the importance of it. Strong business ethics should include integrity, honesty, and fairness to all involved. Ethics isn’t only for the employee but also for the employer of the organization who should have ethical standards in the place established by the leaders of the organization. To have a more in-depth understanding of the importance of a powerful ethical value in a business organization the role of ethics should be explained to include social responsibility, and sustainability in relation to organizational strategies. Various types of shareholders should be examined that influence a company’s strategy. Identify at least one example of a company that exemplifies sustainability and social responsibility in their operation. Factors that may have a negative or positive effect on an organization strategy are ethics, social responsibility, and sustainability. A company’s ethical value can have a far-reaching effect on the following areas of an organization: Business Policies also known as code of ethics, this visible feature of a company’s appliance policies and procedures regarding things such as promotion of diversity and discrimination among the consumers and employees of their organization. Ensuring a diverse and unbiased organization will allow business to increase the odds of attracting a wider variety of future consumers, investors and employees to their organization, regardless of one’s race, gender, or religion...
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...Business and Society Subject Code-3101 Fifth Semester Part : One “Business is a part of Larger Social system”-Explain from the system concept of business. (Page -12) What do you meant by move toward social concern? (Page -4) What is discontinuity? (Page -5) Define business. (Page -19) Give arguments for Social responsibility. (Page -24) Give arguments against Social responsibility. (Page -30) What is social responsibility? (Page -39) What is social response? (Page -46) Discuss the power-responsibility equation. (Page -47) What is the Iron Law of responsibility? (Page -50) Discuss the Changing role of Business Clients. (Page -59) Describe the elements of a Pluralistic social system. (Page -62) What do you mean by Diffusion of Power? (Page -66) Discuss the strength and weakness of a pluralistic society. (Page -69) Discuss the traditional business role. (Page -79) Define the Quality of life. (Page -85) Discuss the alternative ways is which business may respond to the social demands. (Page -85) Discuss in brief the different socially responsive roles played by a manager. (Page -102) Discuss the general effects of technology on society as a whole. (Page -117) What is social system? “Areas of social responsibility are expanding”- Explain. (Page -12, 7) Briefly discuss the role of socially responsive manager as a boundary mediator. (Page -104) What do you mean by social...
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...Understanding Organisations and the role of Human Resources An introduction to the organisation **** is a sister business to***** a private family owned company. **** is a recruitment company. There are approximately 15 employees within the company. The recruitment agency offers a bespoke service to unemployed individuals who aren’t British citizens therefore find it very difficult to find work. In most cases many clients speak very little English or none at all. Most our clients are from Polish and Russian backgrounds, although work is also available for all other ethnic backgrounds. ***** also runs another business within the same building in combination with the recruitment agency which is a competition service called *****. ************* works in conjunction with a business called ******which is a catalogue service. Together they came to an agreement whereby Express Gifts will promote the ****** membership to all their customers each time an order is placed over the phone. *********** uses automated devices to enter their 25,000 customers into over 100 competitions per month, every month, up until the customer decides to cancel. *********** is a 12 month subscription with the right to cancel at any time with no cancellation fee. The subscription charges are added onto the customer’s monthly statements issued via the catalogue therefore we do not deal with any finances or billing. All customers need to be over 18 to join. ********has a small customer service...
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...2014 Ethics Having strong ethics in business, which comprise integrity honesty, and equality, play a significant role in the administration of a flourishing business as this role of a business process allows for a characterization in the differences between incorrect and correct principled conduct. Furthermore, having strong ethical standards help an organization in gaining a competitive advantage (Johnson, 2008), and it ensures that the workforce is following the established rules and code of conduct by the leaders of her or his organization. To increase the importance of strong ethical significance, this paper will clarify the role of ethics, sustainability, and social responsibility in relative to an organizations strategy. Furthermore, consideration will be given to the assortment of shareholders that control a business stratagem. Lastly, classification will be given to at least one (or more) examples of a company that exemplifies social responsibility and sustainability in their daily functions. Ethics, Social Responsibility, and Sustainability Ethics, social responsibility, and sustainability are several factors that traditionally have an effect (either negative or positive) on the strategy of an organization’s. For example, a business’s ethical value can have an extensive influence on many levels an organization: ➢ Public Image and credibility: image is how a business is viewed by the entities or people within their environment...
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...communication much easier, it has also created a less social society favors communication over the phone rather face to face (Ferren). I found this research topic interesting because I am one of many people that have grown up in the age of technology. The exigence of this paper is rooted in my interest in the future communication skills my generation and the impacts that smartphones have on not only myself but those around me. The purpose of this paper is to inform an audience about the impacts of smartphones on society, the purpose is not to persuade or convince. The smartphone has become so large and so ingrained in our society it has already began to leave it’s print, the nature of that print is unraveling currently and whether it will be positive or negative is still largely up for debate. There is no argument that though smartphones have increased our availability of communication, every second spent on a phone is a second not spent observing the world and the “usage of these devices may be stealing the most valuable moments of life away” (Perlow). One of the most common arguments that support the idea that smartphones have a negative effect on society is the argument that smartphones have taken our focus away from everything from driving, to family, to our surroundings. Recently a video was released by a YouTuber by the name of Gary Turk. In the video the Turk performs a poem written about the parts of life missed while on a phone. The link to this video...
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...Movie Review and Analysis Paper Kaitlin McFarland Sociology 201-001 Mrs. Cole July 28, 2015 Abstract As you review this paper, you will find an overview of the movie “Nefarious: Merchant of Souls” with specifics on the issues that were presented from a wide variety of sources and countries. You will also find explanations about the various social problems that were highlighted in the movie, and I will give you insight into my personal opinions about the movie and how it affected me and impacted my outlook on the subjects presented in the movie. Movie Review During our class time, we reviewed an inspirational movie called “Nefarious: Merchant of Souls.” This film is a documentary of modern day sex trafficking and slavery. Though out the movie the movie producers and directors travel to 19 countries that are centers for major sex trafficking including, Cambodia, Thailand, Moldova, Las Vegas and Amsterdam’s Red Light District with most of the women being sold coming from the Eastern European areas. This documentary goes beyond the black and white facts about the sex trafficking industry and how it works. They go beyond the factor of just poverty and how it meshes with prostitution and sex trafficking; it informs the audience of the law in different areas of the world. For example, prostitution is a legal act in Amsterdam. During the film the movie producers and directors take a trip down the Red Light District and film many girls standing in windows making...
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...Ethics Paper MGT/498 University Ethics Paper Strong business ethics, which include honesty, integrity, and fairness to all, play a critical role in running a successful organization as this function of a business operation allows today’s businesses to characterize the differences between correct and incorrect ethical behavior. Additionally, strong ethical values also help businesses gain a competitive advantage (Johnson, 2008), and it allows them to ensure that every employee is following the ethical standards that have been established by the leaders of his or her organization. To gain a better understanding of the importance of strong ethical value, this paper will a) explain the role of ethics, social responsibility, and sustainability in relation to organizational strategy. B) Examine the various types of shareholders that influence’s a company strategy. C) Identify at least one (or more) examples of a company that exemplifies sustainability and social responsibility in their operation. Role of Ethics, Social Responsibility, and Sustainability on Strategy Ethics, social responsibility, and sustainability are one of several factors that historically have an effect (either positive or negative) on an organization’s strategy. For example, a company ethical value can have a far-reaching affect on the following areas of an organization: * Public Image (or credibility level): Public image is how a company is viewed by the people or entities in their market environment...
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...that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it". (Weiser, 1991). Social networking is a phenomenon which has existed since society began. Human beings have always sought to live in social environment. The social networks as Facebook, Twitter, MySpace and others are all “virtual places” where people find themselves and share information. Nowadays, social networks are the best tools for communication, though in the first place they were used only for university purposes, where students and colleagues stayed in contact with each other after works or studies. What currently has become the subject of many debates are the various effects that these social networks have on human life, effects such as social impact, health issues and business affair. Some studies imply that social networks could have negative impact on people social health. These can cause people to stray from reality and immerse themselves in the virtual world of social community. “Instead of meeting people in person, they spend more time in front of the computer screens checking what the virtual friends are doing.” A social networking phenomenon has emerged over the past five years. In that time, social networking sites (SNS) have grown from a niche to a mass online activity, in which tens of millions of internet users are engaged, both in their leisure time, and at work. Social Networking Sites (SNS) are one of the most popular topics being talked...
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...communities The importance of social media in today’s generation is really significant, and because of its influence, it is recognized as an excellent marketing tool and could help businesses in building an online presence. Social media paved the way for the evolution of social relations and of people’s interaction. Nowadays, people seem to do everything online: making friends, watch movies, and even transact businesses (admin, 2011). As part of your social media branding, the importance of social media in today’s society is nothing to be overlooked at and it should never be, it was not existed a short few years ago but yet we could not see ourselves without it. Today’s social media is much more than just a website that young teenagers and our children use to talk to their friends. Everybody from big business to independent business owners is using some form of social media marketing plan in their day to day lives. Social media is being used all over the world by many people, different age range but mostly by teenagers and young adults. Social media is being used mostly for businesses, social networking, researching, entertainment and news. The importance of social media has really made the world a smaller place; we can now do business with people from all over the world so much easier and quicker than before (Lodge, 2012). If social media was to be removed, the effects on society would obviously be negative but in a way somewhat positive. Social media being part of our daily...
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...Social Networking And Its Effects On Young Generation Media Essay Published: 23, March 2015 Social Networking Sites is a web-based service, with a large online community. Websites like Face book, MySpace or Twitter provide social networking services like bring people together all over the world by allowing them to get to know each other. This interaction is likely to include families, friendship and romantic and group relation. With the help of networking, it can help people make friends and to search to find some personal relationship and families can stay in touch more easily. Nowadays, huge number of people connects to networking sites and it also increases the number of relationship. The websites combine many internet features into one: personal profile, blogs, places for photos and videos, the latest news about music groups, user groups, and more. People use social networking sites to developing business contacts and maintaining contact with them. Websites like LinkedIn can be convenient place for professionals to meet and talk about business. Developing business contacts on the internet is most of the time easier and faster than offline. Aims Professional Essay Writers Get your grade or your money back using our Essay Writing Service! ESSAY WRITING SERVICE The aim of the study is explain the Importance of participating in internet groups and interactive with others and one-on-one from the individual self concept and social relationship. This research also...
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...Social media and communication Reading one: Is Social Media Sabotaging Real Communication? Is Social Media Sabotaging Real Communication? Was published online at forbes.com on the Thirtieth of April 2012. Forbes.com is a reputable online journal affiliated with the business magazine of the same name. The author, Susan Tardanico is the CEO and founding partner of the Authentic Leadership Alliance (ALA), a leadership and communications consultancy group and an executive in residence at the Center for Creative Leadership. Tardanico is well respected and recognised public speaker and consultant on communications, her experience and wealth of knowledge regarding communication in the workplace strongly contribute to the credibility of this article. Reading two: The Internet and Social Life. The Internet and Social Life. Written by John A. Bargh and Katelyn Y.A. McKenna and published in Annual Review of Psychology, Volume 55, 2004. Annual Reviews is a non-profit organisation that has been in publication since 1932. Annual review is a highly recognised source of scientific information and is considered a reputable journal amongst the scientific community. Both authors are faculty members of the New York University at the time of publication. This article is very comprehensive and is able to cite valid references to support their claims. As both authors are highly qualified and respected within their fields, and the publication it is reported in is reputable this contributes the credibility...
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...Ethics Reflection Unethical business practices around the world has caused many people to lose faith in how businesses run. This paper will discuss how ethics and social responsibility is important in strategic planning and how it affects stakeholders. Ethics and Social Responsibility Ethics is knowing the difference between right and wrong, making the right choices and practicing good moral behavior (Ethics, 2014). People deal with ethics on a personal and professional level every day. Ethical decisions affect people’s lives and future, and in the business world can mean the difference between a successful business and a failed businesses. Social responsibility determines how an organization plans to contribute to society around it (Pearce & Robinson, 2013). Social responsibility is as important to an organization as its mission statement. A company must be accepted by the society around them in order to thrive. Many scandals have emerged over the years, none as famous as Enron. Enron opened the eyes to people around the world that unethical decisions can cause a financial crisis with lasting effects. Today investors want to ensure the businesses they invest in are making the right choices, and not practicing unethical business. No one wants to be caught with the business that is cheating its way to the bank with innocent people’s money. When creating a strategic plan, the business needs to consider how it will affect and reflect on all the people involved. Employees...
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...The effect of Corporate Social Responsibility on Company Management There is a need to understand the negative or otherwise, of the effect of CRS activities on the management performance of the companies that practice CSR as part of their activities besides the major predetermined goals. Research evidence suggest that a corporation’s socially responsible behavior can positively affect certain attitudes toward the corporation. The effect occurs both directly and indirectly through the behavior’s effect on managers and the overall corporation identification. Thus, perceived corporate social responsibility affects not only customer purchase behavior through customer corporate identification but customer donations to corporate-supported nonprofit organizations. There has been a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of marketing discipline and depicts CSR initiatives as the actions undertaken to display conformity to organizational and stakeholder norms. There discuss managerial processes needed to monitor, meet, and even exceed, stakeholder norms, analysis explains how CSR initiatives can generate increased stakeholder support. In the face of marketplace polls that attest to the increasing influence of corporate social responsibility on consumers’ purchase behavior, implicate both company-specific factors, such as the CSR issues company chooses to focus on and the quality of its products, and individual-specific...
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...Executive Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular...
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