...Doing business in Singapore Table 1. Profile of Singapore Name Singapore Geographic location East Asia Current form of state City state with parliamentary democracy Previous form of state British colony (1819±1959) Member of Malaysia (1959±1965) Land area 647.5 sq. km Population 3.04 million (mid-1996 estimate) Population growth (1993±1997) 2% per year Population make-up Chinese (77.3%) (Singapore, as of June 1996) Malay (14.1%) Languages English, Chinese, Malay and Tamil GDP (US$) $94.1 billion (1996) GDP per head (US$) $30 900 (1996) GDP growth (1988±1997) 2.67 times Economic status Newly industrialized economy Type of industrialization Export-oriented Major industries by % of GDP Finance...
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...which is becoming indispensable in life. Many people drink at least a cup of coffee each day. In Singapore, coffee can be easily bought in any coffee shops, cafes, restaurants and even sold by vending machines. Besides that, Singapore is one of the highest coffee-consuming countries in the world which is meant that 4.4kg of coffee per year (280 cups of coffee) (Channel NewsAsia, July 14, 2013). For coffee lovers, Starbucks is a famous name. It is because of the high quality of coffee bean used and the environment that lets customers enjoy the coffee. So, Starbucks is always the first choice of many people. The purpose of this report is to investigate about how Starbucks can expand their market in Singapore. This report will provide the background of the company and country. A SWOT analysis, PEST analysis and Porter’s 5 forces also will be provided in this report. Lastly, this report will give the recommendation and conclusion. 2. Company Background Starbucks is mainly famous for selling coffee, but it also sells other hot and cold beverages, pastries, sandwiches and other snacks. Today, Starbucks is the top largest coffee chain in the world which has more than 19000 branches in more than 60 countries (Hawthorn, October 30, 2013). Singapore is the third international country outside North American to introduce the Starbucks (Our heritage, 2011). 3. Country Background Singapore is a prosperous developing country. It is one of the commercial hubs in the world. Although it...
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...Ltd and Singapore is the selected country. The purpose of this report is to conduct environmental analyze followed by the PESTEL analysis and Poster’s 5 forces on both company and country. In this report includes the strategic and recommendation. Cotton On Pte Ltd is an Australia retail chain and the largest value of fashion brand in Asia as it has started twenty years ago. Cotton on have been maintaining and improving the service and the standards of the merchandise. (Cotton On company profile, Rebecca, 6th June 2005). Cotton On Pte Ltd first retail store was opened in 1991 at Geelong and Nigel Austin, who grew up in Geelong, founded it and at the age of 18, he decided to design a denim acid jacket and sell it at Beckley Market. (Cotton On Pte Ltd, (N.D).) Cotton On have other few retail stores with other brand names such as “Typo, Cotton On Kids, Rubi”. As for this report the country that has been chosen is Singapore. Although Singapore is a small country/island, it is an economic giant. (About Singapore (N.d).) For a long time ago, Singapore are known as "Pu-luo-chung" . Afterwards, it was named “ Temasek “ when the first settlement established in the 1298 – 1299. Singapore gained its independence on 1965. Singapore is a multi racial country and it consists of different races that is Chinese, Malay and Indian. In terms of education, Asian country took the top five rankings. (Singapore tops biggest global education rankings published by OECD, MAY 13, 2015) Singapore is the...
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...ESH S FR AY ALWTH MA A BY K IA IND AL GIN ORI Scoop it up Naturally. A projec t on Adv er tising Contemp in orar y So ciety to foreign m study arketing environm ents. NATURAL ICECREAM Coming to Singapore Natural Ice Cream Singapore Ltd. VI. MARKETING ENVIRONMENTS i. GEOGRAPHICAL ENVIRONMENT Location: South-eastern Asia, islands between Malaysia and Indonesia Area: total: 647.5 sq km Land: 637.5 sq km Water: 10 sq km Land boundaries: 0 km Coastline: 193 km Terrain: lowland Irrigated land: NA Natural hazards: NA Its major natural resources are its location and its deep-water harbour. Singapore, though small, has a varied topography. The centre of the island contains a number of rounded granitic hills that include the highest point. The island originally was covered with tropical rain forest and fringed with mangrove swamps. Since the founding of the city in 1819, the natural landscape has been altered by human hands, a process that was accelerated in the 1970s and 1980s. By 1988, Singapore's land area was 49 percent built up, and forest covered only 2.5 percent. • • • • • Singapore Weather ! Singapore is two degrees north of the equator and has a tropical climate, with high temperatures moderated by the influence of the sea. ! Average daily temperature and humidity are high, with a mean maximum of 31°C and a relative humidity of 70 to 80 percent in the afternoon. ! Rain falls throughout the year, but is heaviest during the early northeast monsoon from...
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...Laser Diagnostic Instruments (LDI) is an Estonian company, operating in the area of research, development, manufacturing and application of laser-based instrumentation. By the decision of a group of scientists in 1991 to apply their knowledge of lasers and electro-optics to practical commerce solutions, LDI offers analytical sensors to address environmental, industrial, and bio-medical issues, together with a range of software products that control measurements and handle data. LDI main products and services are based on novel laser, electro-optical and photonics technologies aimed at the real-time data assessment. Company developments and products quickly received worldwide recognition and the scientists' achievements have been acknowledged by prestigious international awards. The principal applications of LDI products and services are based on different technologies for each segments: o Laser induced fluorescence (LIF) is the technology that provides users with the tools to conduct broad and accurate environmental surveys of both water and ground in stressed environmental zones, which makes LID products specially suitable for oil spill response operations and others, like pipeline monitoring and leak detection. o Spectral Fluorescence Signature (SFS) is a very sensitive and selective tool to monitor many industrial processes on site and in real time, especially to ensure that products and processes start safe, meet standards, and remain safe at critical points throughout...
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...4 4.1.1 GDP and GDP Growth Page 4 4.1.2 GDP per capita and GDP per capita PPP Page 5 4.1.3 Income Distribution Page 5 4.1.4 Major Exports and Imports Page 5 4.2 Business Environment Page 6 4.2.1 East of Doing Business Page 6 4.2.2 Economic Freedom Page 7 4.2.3 Perceived Corruption Page 7 4.2.4 Tariffs and Trade Agreements Page 7 4.2.5 Competitive Analysis Page 8 4.3 Per Capita Spending Page 9 4.4 Technological and Physical Infrastructure Page 9 4.4.1 Transport Infrastructure Page 10 4.4.2 Physical Infrastructure Page 10 5.0 Social Characteristics and Market Potential Page 11 6.0 Political and Legal Environment Page 11 6.1 Political Risk Page 11 6.2 Legal Risk Page 11 7.0 Trade and Diplomatic Relations with Australia Page 12 8.0 Country of Choice Page 12 9.0 Mode of Entry Page 12 10.0 Conclusion Page 13 References Page 14 Executive Summary This report examines and assesses the market suitability of two countries for the company Octahedron’s SWIM software. This report analyses and compares Singapore and Indonesia’s political, economic and business environments. The report examines and compares key economical, political and business environment factors identified as impacting upon the profitability of the two markets, as well as the current retail jewellery industry and amount of consumer spending on retail jewellery goods, giving...
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...Political: In Singapore, the state has taken on the role of promoter and practitioner of Corporate Social Responsibility, a logical development in view of the dominant role of the government in the local economy. The Economic Development Board Act exists to stimulate the growth, expansion and development of Singapore’s economy. A good example of the role the Singapore government has played in fostering economic growth is the Changi airport and the Singapore Airlines. The Singapore government investment and holding company, Temasek Holdings is the majority shareholder with 54% shareholding of the Singapore Airlines. However, the Singapore government has regularly stressed its non-involvement in the management of the company. The Singapore government also owns Changi Airport that was developed in 1975 to replace the Paya Lebar Airport. Both of these enterprises have become enormously successfully and are a good example of the thoughtful and forward-looking economic policies promoted by the Singapore government. Singapore is an enterprise friendly country. The government has set ups several organizations in helping the business in a very systematic way: 1. Regulation Structure (a)Ministry of Trade and Industry (MTI): It’s mission is to make Singapore a leading global city of talent, enterprise and innovation. Its mission is to promote economic growth and create jobs, so as to achieve higher standards of living for all. The vision of the Ministry of Trade and Industry...
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...Competitive position of Singapore Airlines Module No : EG3080 Module Title : Business Application in Engineering Submitted by : Chia Kok Kwang Alvin (K1068496) Table of Contents Page 1. Abstract 3 2. Introduction 4 3. Background 5 4. Singapore Airline’s Macro Environment (PESTEL Analysis) 6 5.1 Political Factors 6 5.2 Economic Factors 7 5.3 Socio-cultural Factors 7 5.4 Technological Factors 8 5.5 Environmental Factors 8 5.6 Legal Factors 9 5. Competitive forces and firm strategy (Porter’s 5 Forces Analysis) 10 6.7 Threat of new entrants 10 6.8 Threat of substitutes 10 6.9 Power of buyer 11 6.10 Power of supplier 11 6.11 Competitive rivalry 12 6. Strategic Capabilities (SWOT Analysis) 13 7. Strategic Choices (Porter’s Strategies) 14 8.12.1 Cost leadership 14 8.12.2 Focus 14 8.12.3 Differentiation 14 8.12 Strategic choice of Singapore Airlines 15 8. Challenges ahead of Singapore Airlines 16 9. Conclusion 17 10. References 18 & 19 1. Abstract Singapore Airlines leaves a deeply positive impression in many people’s heart as a leading airline that is dedicated to bring the highest level of products and services. We will look into how Singapore Airlines achieve...
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...CASE STUDY REPORT | 4/12/2015 4/12/2015 Executive Summary The purpose of this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives key-board business-level and international strategic, strategic implementation, as well as key strategic implementation issues and strategic evaluation. The strategic analysis takes place whereby analysing two general environments of Singapore Airlines. The first environment is the external environment which consists of PESTLE model, Porter’s Five Forces plus the government model, and the competitors of Singapore Airlines. The following is the internal environment which consists of Strategy Resources and Core Competency of Singapore Airlines. According to the results received from these two environmental analysis, Singapore Airlines has adopted an unusual dual-strategy. Vision, Mission, and stakeholder theory will be covered in the strategic direction setting. This part of the report will explain all sort of stakeholders and the importance of them to Singapore Airlines. Singapore Airlines adopted dual-strategy by competency of cost-effective service excellence, enshrined in a unique, self-reinforcing system...
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...Analysis of Differences in Marketing Environment between Singapore and the U.S.A. March 05, 2013 Analysis of Differences in Marketing Environments between Singapore and the U.S.A. Abstract My motivation for analyzing the differences in marketing environments between Singapore and the United States was to be able to gain more knowledge of the marketing environment that lies between these two countries. The method that I used to approach this report was reading one book on international marketing and several websites that contained several topics and information regarding these countries. After analyzing the methods that I used, I learned several important facts about Singapore and the United States. Also, I learned that both countries face different problems in diverse cultures. One of the greatest implications is that you cannot market to Singapore the same way you would in the United States because both countries desire different things. Introduction This paper analyses the differences in marketing environments between Singapore and the United States, and is structured into five tables. Table 1 presents general differences between Singapore and the USA; it also gives information on both countries. For example, it shows the differences in land size, population, and GDP. Table 2 discusses trade relationship between Singapore and the USA. It explains the U.S. exports and imports from and to Singapore over the past five years. It also explains the key products and services...
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...‘we could make a radio by ourselves likes TOSHIBA, NATIONAL.’ So, he founded GoldStar. And finally, at 15th Nov 1959 they made the first Korean radio which is including more than 60% of domestic components. It was beginning of both LG electronics history and Korean electronic industry’s history. LG electronics started expanding their business to overseas by exporting radios to U.S at 29. Nov. 1962. LG electronics Singapore. Started business as the international purchasing office(IPO) in Singapore in October, 1989 for the first time in the Korean industry history. LG Electronics was able to purchase parts from the Singapore manufactures at lower cost and supplied to the plants of USA ,Europe, and Korea. They have 5 main business domains, which is Home Entertainment, Mobile Communications, Home Appliances, Air Conditioning and Business Solutions. LG Electronics Singapore Pte. Ltd.’s mode of entry is a wholly owned subsidiary. a wholly owned subsidiary is a means of entering new markets in which a firm fully owns its subsidiary in foreign countries. Because LG corporation which is holding company located in Korea owns all of the LG Electronics Singapore Pte. Ltd The electronic industry is supported by the supply of raw materials from the petrochemical industry, without which it may grind to a halt. Electronic industry and IT sector is the fastest growing sector. Additionally, the electronic industry will not be able to perform without the components from the petrochemical...
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...comparing 2 companies, namely CapitaLand and Automobile Association of Singapore (AASingapore). The core businesses of CapitaLandare hospitality and real estate financial services, having its footage in both Asia Pacific and Europe. It is one of Asia's largest real estate companies, with its’ headquarter located in Singapore(“About CapitaLand”, 2014, para 1)1. Automobile Association of Singapore (AASingapore) is a leading motor association which serves its members mainly in roadside recovery services and providing other services(“About AA”, 2008, para 2)2. 2. Evaluate The Opportunities, Threats, Strengths And Weaknesses Of The Organisations Using Strategic Models In order to analyse the two significantly different organisations, an evaluation on their external & internal environments was made using various strategic models to compare and contrast their opportunities and threats they face, as well as their strengths and weaknesses. 2.1 An Organization's External Environment (Coulter, 2013)3 2.1.1 General Environment The general environment, according to Coulter (2013)3, includes economic, demographic, socio-cultural, political-legal and technological sectors. Each of these aspects is evaluated to determine if an opportunity or threat is posed to CapitaLand and AA Singapore. An Organization's External Environment (Coulter, 2013) 3 a. Economic The growing affluence of both the Singapore and China market, which boast a large number of millionaires (Hannah...
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...Industry Evolution Issues of Fitness Center in Singapore Amore Fitness Table of Contents Industry Evolution Issues of Fitness Center in Singapore 1 1 Introduction 1 2 Industry review 2 2.1 What is the current stage of industry evolution 2 2.2 What are the important factors that impacting the current and near future of such industry? 3 2.3 Five forces analysis 5 2.4 Possible trends identified from above analysis 8 3 Firm level analysis 8 3.1 Brief overview of the firm and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging...
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...directly analyze Singapore in his analysis, although many of his suggested areas for improvement can be found in Singapore’s strategy over the past 50 years. In many ways, the Singapore Model has been an example of success in focusing on productivity to produce growth and value. It also provides a counterexample to several of Lewis’ ideas arguing against market distortions and level playing fields. I will now outline Lewis’ main ideas, and analyze them according to the Singaporean experience: - Industry Analysis: Lewis advocates for analysis at the industry level, rather than the macroeconomic level. Singapore has also followed an approach that has favored industrial policy. Recognizing its lack of natural resources, Singapore since the 1960s has focused on investing in 4 key industries: ship refitting and repair, metal engineering, chemicals and electrical equipment. The current emphasis is on the biomedical science industry. Singapore has been effective at identifying key industry “clusters” for development and growth, strategies that move its economy up the value chain towards knowledge-based sectors. The country can improve upon this by identifying new industries, such as the latest focus on biotechnology, which are beyond the currently established industries from decades past. - Skill training vs. education: Lewis argues that education is not directly linked to productivity, and that job skill training is more important to a society. In 1979, Singapore created the Skills...
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...available upon request, which I will retain until after the Board of Examiners has published results. Laura Powell-Odabashy Management of International Business Laura Powell-Odabashy C3245807 Mary Leung Contents Page 1. Executive Summary 4 2. Introduction 5 3. Singapore Analysis 6 4.1. Singapore Country Overview 6 4.2. Singapore PESTLE Analysis 7 4. APEC Analysis 13 5.3. APEC Regional Overview 13 5. Debenhams Analysis 16 6.4. Debenhams Company Overview 16 6.5. Debenhams SWOT Analysis 17 6. Industry Analysis 20 7.6. Industry Overview 20 7.7. Industry Analysis 22 7. FMSS/Mode of Entry Analysis and Recommendation 27 8. Conclusion 30 9. Appendices 31 10. Bibliography 36 1. Executive Summary This report aims to firstly identify a suitable company that can expand overseas into a specific country within the APEC region and then distinguish the most appropriate foreign market servicing strategy to use in order to achieve a successful international position. The country selected within the APEC region is Singapore because it can offer an established business environment with various expansion opportunities for the company of Debenhams Plc to explore. The mode of entry which is most...
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