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IKEA
Describe the extent to which an organisation meets the objectives of different stakeholders.
When IKEA opened first store in 1953, it was the largest furniture store in Scandinavia. IKEA started to work at different business ideas to gain and increase amount of customers, make customers happy, produce low cost but high quality products affordable for all people.
IKEA is now the world’s largest furniture retailer. The needs and expectations of suppliers which are supplying materials to the IKEA are meted in at the high level. Large amount and wide range of material is every day supplied to the IKEA manufacturing stores what meets the supplier’s expectations. IKEA buying material in only a large amount. This reducing the price for the material and makes a part of IKEAS profit.
Fact that IKEA products are cheaper than the products of competitors may cause doubt about the products quality. That’s why one of the business ideas to meet their customers’ needs is to make the customers see and touch IKEA home furnishing before ordering them. For this and successfully was a showroom open where customers can see the function and quality of its low price products. The pressure of the competitors makes IKEA creating new business ideas which everyone can benefit from. In past one of the first IKEA co-workers removed legs of a table so that it will fit in to the car and avoid damage during transit. IKEA is making product for all type of customers from romantic to minimalist and everyone in between. The products are designed to not just look good and be good quality but also to be practise and useful.
The products are in flat packs and customers willingness to assemble products themselves unable them to reduce labours, shipping and storage cost. IKEA design furniture so that it can be packed unassembled. Ultimately, this means that IKEA is able to offer their customers

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