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Write a report which describes the role the internet has within marketing. You should include the following sections:

What is an online presence? How do businesses use different modern information and communications technologies (PC, Tablet, Smart Phone etc)?
Having an online presence is when a business or individual exist on the world wide web (www) and a way for the company to market itself through it. For example a website, this is where they can portray their brand in the way they feel is best, by customising the look to give to correct feel.
Businesses can use various different modern information and communications technologies. As this is critical for businesses to foster these as it provides effective communication for them and long term success.
Technology that can be used include PC, Tablets, and smart phones. Smart phones are now our generations technology with the greatest impact on online shopping. As customers can on the go access reviews and comparison price sites directly on to their smartphones. Also apps are available, this enables the user to locate the stockist of their chosen product and whether it is on sale online.
Social media platforms used by businesses include Twitter, Facebook, Pinterest, Instagram, Youtube and Tumblr. Businesses can use these to increase brand recognition, brand loyalty, high conversion rates, and decreased marketing costs.
What is the role of the Marketing function? Include 4 and/or 7 P’s.
The function of modern marketing is to attract and keep customers, these can be consumers (B2C) or other businesses (B2B). The 4 P’s of marketing are product, price, place, and promotion.
Product is .
Price is .
Place is .
Promotion is .

How have customer buying habits changed since the birth of online shopping?
The birth of online shopping has triggered various habits this is due to many significant

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