TECHNOLOGY PARK MALAYSIA
BUSINESS ETHICS AND GOVERNANCE
INTAKE : UC2F1310IBM
MODULE NAME & CODE : BM016-3.5-2-BEG
LECTURER NAME : FARAHIDA BINTI ABDUL JAAFAR
STUDENT NAME : ALLY HUMUD SALEH
STUDENT ID : TP024190
HAND IN DATE: 29th JAN 2014

Contents CASE A 3 Background of the case 3 Evidence of Fabrication 4 Ethical Dilemma of the Case 5 Effect Stakeholders 6 Question 1: 7 Question 2: 7 Question 3: 8 Question 4: 8 Question 5: 9 Question 6: 9 Recommendation 9 Conclusion 10 Reference 11

CASE A
Background of the case
Jayson Blair is a former reporter of The New York Times Magazine who was fired for pretending to report from sites around the country while he was actually holed up in his Brooklyn apartment.
Jayson Blair was born in March 23, 1976 in Virginia. At an early age he become a news reporter were by he wrote for his school paper at Centreville High School in Clifton. Later on he started working for a community newspaper at his teens. He went on to the journalism program at the University of Maryland's College Park campus (1994-98), where his talents boosted him to the editorship of its student newspaper named Diamondback. During his undergraduate days, he landed prestigious journalism internships at both the Boston Globe and the Washington post. (Jayson Blair, 2004)
He then joined The New York Times magazine as an interning in 1998 and were he was offered an extended internship, which he declined in order to complete more coursework for graduation November 1999. He was first Assigned to the police beat during his first months at the Times, and then he was soon promoted to an intermediate reporter position in November of 1999 and became a business writer for the paper's Metropolitan section after that. His correction rate--the number of errors in his reporting discovered after publication was higher than average for a cub journalist, and he was warned on several occasions to be more careful in his reportage. Nevertheless, he was a gifted writer with a quick grasp of the human-interest angle in any story. In January of 2001 he was made a full-time staff reporter. (Jayson Blair, 2004)
In the early 2003 Jayson Blair was discovered that his service of work at New York Times as a writer and reporter that he has been fabricating quotes, doing ethical violation and plagiarism, which lead to an investigation on his work in May 2003, by the journalists of New York Times. It was discovered that Jayson Blair had committed several acts of journalistic frauds in reporting on major events for the newspaper over a period of 4 years.
After resigning from The Times, Blair returned to college and said he planned to go into human resources. The year after he left the Times, he published a memoir, burning down My Master's House.

Evidence of Fabrication
The Evidence of fabrication of details and plagiarism of quotes by Jayson Blair did not start the Times. It all started when the time he was still at collage when Blair made four serious errors as a reporter and editor that brought his integrity into question. The letter-signers alleged that questions about those errors were ignored by the board that owned the paper. Among the mistakes they cited was an award-winning story about a student who died of a cocaine overdose who was subsequently found to have actually died of a heart ailment. (Jayson Blair, 2004)
And during the time he was working for Times, we recall in April 2003, Macarena Hernandez found similar story concerning a missing soldier of united states of America in Texas which she wrote in the San Antonio Express-News 18 edition was copied by Blair in the paper of the New York Times, there was allot of fabrication of details and plagiarism that match Macarena’s work, and other false quotes written by Jayson Blair included.
On 19 April 2003, in "In Military Wards, Questions and Fears from the Wounded", Blair describes interviewing four injured soldiers in naval hospital. He never went to the hospital and only spoke to one soldier - over the phone - whom he later attributed made-up quotes to. Blair wrote that the soldier "will most likely limp the rest of his life and need to use a cane" - neither of which is true. He said another solider had lost his right leg when it had only been amputated below the knee. He described two soldiers as being in the hospital at the same time, when they were in fact five days apart. (Kieren McCarthy, 2004)
On 10 February 2003, in "Peace and Answers Eluding Victims of the Sniper Attacks", Blair claimed to be in Washington when he was in New York; stole quotes from a Washington Post story; and made up quotes from someone he hadn't interviewed even claiming that she saw similarities between herself and the Washington snipers. Blair ascribed a wide range of facts to a man featured in the article, almost all of which the man in question denied. Blair also went against his word and included published information he had promised was off the record. (Kieren McCarthy, 2004)
On 10 February 2003, in "Peace and Answers Eluding Victims of the Sniper Attacks", Blair claimed to be in Washington when he was in New York; stole quotes from a Washington Post story; and made up quotes from someone he hadn't interviewed even claiming that she saw similarities between herself and the Washington snipers. Blair ascribed a wide range of facts to a man featured in the article, almost all of which the man in question denied. Blair also went against his word and included published information he had promised was off-the-record. (Kieren McCarthy, 2004)
Ethical Dilemma of the Case
Looking at the case of Jayson Blair we can see that he involved himself in different ethical dilemma such as lying about his whereabouts in different stories while actually he was not there at particular situation or more the less being a witness. For example on 30 October 2002, in the case, “US Sniper Case as a Barrier to a Confession”, Blair claim to have quoted unnamed officials that later it was denied by everyone involve in the case.
Also in case we see Jayson Blair how untrusted person was, when he lied to his bosses that were going to Maryland to finish some courses and graduated but later was exposed that he didn’t graduate and was further discovered that the human resource department never verify his credentials accused of plagiarism quotes and sentences from other newspapers.
Another ethical dilemma seen in the case is when Blair was caught for plagiarism reports. He was copying and editing other people work and getting all the credit, for example report concerning a missing soldier of United States of America in Texas written by Macarena Hernandez in April 2003, Jayson Blair’s action is dishonorable.
This all started with the department of human resource whereby he gave his resume showing that he has graduated university level, the human resource department didn’t verify Jayson curriculum vitae and gave him the job.
Effect Stakeholders
The unethical conducts of former reporter Jayson Blair has brought up negative effect on the stakeholders and people who work with him since his early stages until he left the organization. People who are the main reader of the paper, diplomats who also rely on foreign news do their works, as well as the journalist themselves.
These kinds of stakeholders are influenced by an underhand conduct because noticed in the matter of Jayson Blair, Writer standing along with open price of these operate is lowered down since they won’t become completely reliable by means of their particular companies along with culture on the whole, the management editor in the papers, Howell Rains along with taking care of editor, Gerald Boyd, shed their particular career, diplomats may have manufactured choices, soon after reading through the newspapers where it’s the then lie, along with previous residents are generally misinformed.

Question 1:
Personal ethics is category of philosophy that determines what an individual believes about morality and right and wrong. According to the case which refers to the journalists Jayson Blair his personal action shows that he was not truthful to what journalists believe to be , he rather lie in order to get credits and for his story to be published.
On the basis of professional ethics, Jayson Blair was irresponsible at his work. He used to drink alcohol and cocaine at the same time writing articles for New York Times, in which most of the articles were fabricated, plagiarized and lies. Jayson Blair was also not diligence at his work in a way that he was supposed to be at events those take place but he was rather staying at his apartment and using his laptop and mobile phone to report events.
Question 2:
The Times missed or ignored obvious warning signs that Blair was a potentially dangerous reporter, including direct warnings from his editor. In its “Correcting the Record” piece, The Times talked a great deal about the trust it put in its employees, saying that “Every newspaper, like every bank and every police department, trusts its employees to uphold central principles.”
But while that is certainly true, that trust is almost never blind. Banks check behind their tellers and police departments constantly monitor and track officer activity. No such checks were in place for Jayson Blair.
Both The Times and Jayson Blair, in his book on the scandal, both paint a picture of a reporter that went unchecked and was allowed to work, even promoted, despite warning signs and problems.
That’s a trend that continues largely today and one that isn’t going to improve unless newspapers, magazines and other institutions of journalism work to rectify it. ( Jonathan Bailey , 2013)
The Problem with Blind Trust
The simple truth is that the Jayson Blair scandal could have either been prevented, or at least greatly reduced, if The Times had been more proactive in dealing with such issues.
Plagiarism detection tools, for example, existed long before Blair was hired by The Times. Many of his worst misdeeds could have trivially been caught by even basic text matching.
However, that didn’t happen because The Times, like most newspapers, wasn’t actively checking reporter work for plagiarism, factual issues or other problems.

Question 3:
Yes, Because business people acts like roof of the company, but Journalists can be regard as the pillars of the company ,meaning for a Journalist to break Ethical issue, or professional conduct , will destroy the image of the company, even though it’s been held by strong roof. Also miss-use of ethically or professional conduct may lead to fall of business market as well as the strength of its shareholders. This is where by people/stakeholders who are the main buyer and readers of their magazine will start to have doubt about the company and the news which the provide , so it will lead to people stop buying their magazine and loss of market.
Question 4:
No, it does not change the ethic of situation because first the news that will be provided by pasadenanow.com will not be accurate, to compare the reporter who visit or being in the event or situation physically is more likely to give or report accurate news than the one who is observing at home. For example can see in the situation of Jayson Blair who was pretending to report from sites around the country while he was actually holed up in his Brooklyn apartment, it’s not so different to the situation of pasadonanow.com reporters who depends on observing meetings on the web, and if they ever feel a need to see the potholes of Pasadena, they will use always Google earth. A miner or slightly mistake or luck of information can mislead people depend on the news of the magazine daily by buying and read.

Question 5:
Yes of course Pasadenanow.com should reveal its overseas location of its reporters so that, first its reporters can be honest on what they write which will reflect the company image and also to gives its stakeholders the trust that they provide true report/news.

Question 6:
No its not ethical to make money from lecturing on your own unethical behavior because this will not give impression to the people in the society, where by will bring doubts and tension and also allot of question to the people who are will to listen to you and more the less who want to learn from you about it, because when a person want to give knowledge or share experience with other people, it must be free will not for something

Recommendation
Organizations and individual authors and researchers can take preventative measures in their writing practices and editing processes, including the use of plagiarism detection technology that helps detect potential self-plagiarism before publication. The white paper gives readers insight on best practices from the following resources, Avoiding plagiarism, self-plagiarism, and other questionable writing practices

Conclusion In overall, I conclude that ethics is something we have to cherish and know because it gives guidance to the people in society to know what is right to do and to know what is wrong and avoid it because if there is no ethics a lot of thing may rise. As for journalist building trust is important to validating curation as an evolutionary form of journalist, and many curators believe they should be held to the same standards as journalists. Ethical standards and transparency e.g. like citing and crediting are essential in building trust in a curator. Relating to the case Jayson Blair didn’t understand the meaning of ethics because he was lying fake reports, editing other stories which something shameful for a journalists because there is tell the truth no matter what.

Reference
Ajrarchive.org. 2014. American Journalism Review. [online] Available at: http://ajrarchive.org/article.asp?id=3019 [Accessed: 27 Jan 2014].
Businessweek.com. 2003. Lessons from the Times Blair Affair. [online] Available at: http://www.businessweek.com/stories/2003-05-13/lessons-from-the-times-blair-affair [Accessed: 26 Jan 2014].
Ehrenreich, B. 2014. Your Local News - Dateline Delhi. [online] Available at: http://www.huffingtonpost.com/barbara-ehrenreich/your-local-news-dateline-_b_48494.html [Accessed: 19 Jan 2014].
Hobbes, M. 2014. Famous Cases of Journalistic Fraud: A Reading List. [online] Available at: http://blog.longreads.com/post/famous-cases-of-journalistic-fraud-a-reading-list/ [Accessed: 25 Jan 2014].
Ithenticate.com. 2014. 10 Years After Jayson Blair, Struggles with Plagiarism Remain. [online] Available at: http://www.ithenticate.com/plagiarism-detection-blog/bid/93660/10-Years-After-Jayson-Blair-Struggles-with-Plagiarism-Remain [Accessed: 26 Jan 2014].
Ithenticate.com. 2014. What Is Self Plagiarism and How to Avoid It. [online] Available at: http://www.ithenticate.com/plagiarism-detection-blog/bid/65061/What-Is-Self-Plagiarism-and-How-to-Avoid-It [Accessed: 19 Jan 2014].
Jaysonblair.com. 2014. Jayson Blair: The full story. [online] Available at: http://jaysonblair.com/pages/lies.html [Accessed: 20 Jan 2014].
Nytimes.com. 2014. CORRECTING THE RECORD; Times Reporter Who Resigned Leaves Long Trail of Deception. [online] Available at: http://www.nytimes.com/2003/05/11/us/correcting-the-record-times-reporter-who-resigned-leaves-long-trail-of-deception.html?pagewanted=all&src=pm [Accessed: 18 Jan 2014].

Bibliography
Jonathan Bailey , 2013. 10 years after Jayson Blair, struggle with Plagiarism Remain. [Online]
Available at: http://www.ithenticate.com/plagiarism-detection-blog/bid/93660/10-Years-After-Jayson-Blair-Struggles-with-Plagiarism-Remain
[Accessed 24 January 2014].
Jayson Blair, 2004. Gale Contemporary Black Biography: Jayson Blair. [Online]
Available at: http://www.answers.com/topic/jayson-blair
[Accessed 20 January 2014].
Kieren McCarthy, 2004. Jayson Blair .com [The full story]. [Online]
Available at: http://jaysonblair.com/pages/lies.html
[Accessed 25 January 2014].