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Business Ethics Case

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Submitted By ddadams
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University of Phoenix
Business Ethics Case
BUS/415
Carrie Miranda
Derk Adams
January 7, 2011

1. What kind of paper is the National Enquirer?

National Enquirer is a supermarket tabloid founded in 1926; founded William Radolph Hearst. In 1926 the paper was known as New York Enquirer and then purchased in 1952 by Generoso Pope, Jr. Pope purchased the paper and used strategic marketing skills by establishing the paper into supermarkets racks across the country in the 70's. Pope knew the paper to be successful he needed to pay the highest pay to top notch reporters and editors to produce, write, and manage the paper to be the best in its field. This practice may not result in writing what always measures up to the journalistic standards of a magazine such as People, it does allow the Enquirer to cover a broad range of topics, and it enables timely responses to events that often result in news scoops . The success of Pope's strategic marketing skills not everyone found this paper to be tactful and find it offensive; however, the papers success is successful from being an attention grabber, loud and graphic. Provides the top hot news of the media and provides the readers information they may not find anywhere else as forward as they provide the information.
2. Was it ethical for the National Enquirer to try to avoid suit in California?

. In the case under discussion, the Petitioners wrote and edited an article, containing slanderous material about the respondent, which was published in National Enquirer, a national magazine having its largest circulation in California, where the respondent, an actress, lived and worked. The Enquirer alleged that Jones was an alcoholic. Jones, the respondent, lived in California, and although the Enquirer-article had been written and edited in Florida, filed her lawsuit in a California state court. The petitioners attempted to circumvent the suit by challenging the jurisdiction of the court to try the suit since, according to them; the court did not have any personal jurisdiction. Therefore the question is not whether it’s ethical but rather a case of morals the question of ethics does not need a legal response. Ethics are not legal questions-they are questions of morality and personal belief that are necessarily private.
3. Are the defendants subject to suit in California? Why or why not?
Defendant National Enquirer, Inc., is located in Florida and plaintiff in California two different states; however suit can be determined by the courts; are there "minimum contacts" with the foreign state by jurisdiction Quisi in rem (a plaintiff who obtains a judgment against a defendant in one state will try to collect the judgment by attaching property of the defendant that is located in another state (Cheeseman, 2010,). Generally, the requirement of minimum contacts means that the defendant has to have taken actions that were purposefully directed towards the forum state; Examples; among others, selling goods in the state, being incorporated in the state, visiting the state, or bringing property in the state (US Legal’s). Furthermore, having said that selling's goods in the state, and bringing property in the state; National Enquire has sold 600,000 copies of their national weekly newspaper and have circulated these papers in California as the second highest state (Cheese man, 2010); therefore, the defendant National Enquirer and the president is subject to suit in California even though the businesses principal place of business is in Florida.

References

Cheese man, H.R. (2010). The legal environment of business and online commerce: Business, e-commerce, regulatory, and International issues. (6th Ed.) Retrieved January 7, 2011 www.chegg.com/.../the-legal-environment-of-business-and-online-com
US Legal. Minimum Contacts Law and Legal Definition. Retrieved January 7, 2011. From http://definitions.uslegal.com/m/minimum-contacts/

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