...KINGSTON UNIVERSITY GLOBAL MARKETING MANAGEMENT BM7017 MODULE HANDBOOK September 2014 COURSE TEAM The Module Leader is: Patricia Harris Room402 harris@kingston.ac.uk My office hours will be posted on StudySpace at the start of the module. These are times when you can drop in without an appointment. For appointments outside these times, please e-mail me in advance. Note: You should only use your university e-mail account to contact me. I will not reply to e-mails sent from private accounts. MODULE SUMMARY Global Marketing Management is the discipline of planning, organising and managing marketing resources on a global basis, to achieve an organisation’s specific marketing objectives. Marketing is regarded as a key area of management in both the private and not for profit sectors. This module examines how theories and methodologies of marketing management can be applied to ensure long-term success for organisations. AIMS The aims of the module are to: • to appreciate the importance of marketing as a management discipline in ensuring the long-term success of organisations across the ‘not-for-profit’, public sector and private sector business arenas and across the globe • to develop an understanding of marketing management in the broadest sense, of how marketing management approaches may have to be modified when seeking access to international markets and to be able to adopt a robust and objective approach to management decision making in both a domestic and in a...
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...UNIVERSITY OF WALES: TRINITY SAINT DAVID PRIFYSGOL CYMRU: Y DRINDOD DEWI SANT School of Business, Finance and Management Ysgol Busnes, Cyllid a Rheolaeth Business Ethics and Social Responsibility SBUS6003 October 2015 – Term 5 February 2016 – Term 6 SBUS6003 Business Ethics and Social Responsibility MODULE CODE: TITLE: DATED: SBUS6003 Business Ethics and Social Responsibility 02/06/2011 LEVEL: CREDITS: 6 20 TEACHING METHODS: Lectures Workshops Independent Study JACS CODE: N200 8% 16% 76% AIM(S) • To introduce students to the particular problems and opportunities experienced in adopting or ignoring corporate social responsibility. • To develop students’ understanding of the relationship between business ethics and management decision making • To develop students understanding of sustainable business issues and how they can be managed, promoted and developed in a business context. LEARNING OUTCOMES By the end of this module students should be able to: • critically evaluate the tipple bottom line of sustainability as a key goal for business ethics; • critically evaluate the role of ethical theory in decision making in business. • critically appraise stakeholder expectation and its relationship with corporate governance and social responsibility; • research and critically analyse ethical challenges in different organisations; • investigate and critically evaluate an organisation’s management of corporate...
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...MSc Business Management BS7916 Principles of Responsible Management Semester One 2013- Module Handbook Module Leader : Dr Roz Sunley Room 201 Roz.Sunley@winchester.ac.uk Room 201 West Downs 01962 827339 In this module study guide you will find much of what you need in order to successfully complete the module. Further learning materials and information are available on the learning network under the module code BS7916. Module Code BS7916 Module Name: Principles of Responsible Management It is your responsibility to: * Collect a copy of the reading pack from the faculty office * Attend both lecture and seminar sessions as stated on your timetable * Arrive in time for the start of all taught sessions * Read the preparatory reading before the taught sessions each week * Undertake any directed learning that may be set * Seek help from the module tutor if you are having any problems with any aspect of the module * Hand in assignments on time Tutor contact details: Module leader: Dr Roz Sunley Roz.Sunley@winchester.ac.uk Module tutor: Dr Natalia Yakovleva Natalia.Yakovleva@winchester.ac.uk Module administrator: Karen Robbertze Karen.Robbertze@winchester.ac.uk Contents Introduction and learning outcomes 3 Weekly schedule 4-6 Assessment 7-9 Useful texts 9-11 Feedback, Harvard referencing etc 12 Study guide for each week 12 - 17 Marking criteria 18 – 20 Background...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Module 3 Original Assignment In: Business and Management Module 3 Original Assignment In recent years, it has become an increasingly popular practice for drug companies to perform their clinical testing of new drugs in foreign countries that might not have the consumer protections or product liability laws present in the United States. Please answer each of the following questions using a theory studied in Module 2 specifically and thoroughly and using examples and facts from the readings and resources. 1. Are drug companies that test experimental drugs in foreign countries acting ethically? Drug companies that test experimental drugs in foreign countries are not acting ethically. Testing of experimental drugs should be done in the host country where the drugs are being manufactured. A major ethical dilemma that is being looked at with this is that the foreign countries that these clinical trials are happening in are not fully educated on the risks or fully understand what they are getting themselves into. After reading the articles many things stood out that these countries may not know what they are signing up for. Anil Netto quoted in the article titled “Health-Asia: Ethics in Outsourcing Drug Trials Questioned,” that by doing these clinical trials in foreign...
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...Exam #1 Study Guide and Tips MGMT 301 Section DL1 & 001 The exam will have 25 multiple choice questions (3 pts each) and 2 short answer/essay questions (15pt & 10 pts). When you are responding to short answer/essay exam questions, keep the following in mind: • Use correct grammar, spelling and punctuation • Provide ample justification for all answers • Integrate knowledge gained from course material • Provide evidence for all assertions or claims • Apply course concepts Grading Short Answer/Essay Questions: Grades for written work will be awarded based on the level of understanding you demonstrate as follows: • A/A+ level: The correct explanation and application of concepts. Demonstrates an understanding of multiple factors that affect organizational behavior and integrates different levels of analysis in responses. Answer flows logically and is easily understood and concise • B/B+ Level: The correct explanation of the concepts along with a demonstrated ability to diagnose an applied situation using relevant course concepts. Answer flows logically and is easy to follow. • C/B- Level: Correct explanation and application of the concepts. • C-/D/F Level: Responses are partly or wholly missing or contain obvious mistakes You know you can improve your exam answer if: • You would have answered the questions in the same way before taking the course (i.e., no application of course concepts) • You do not provide a clear justification...
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...Module Handbook International Marketing Table of Contents 1. General 1 2. Overview of Module and Module Descriptor 1 3. Assessment Criteria and Marking Guidelines 3 3.1 Assessment Timetable 4 4. Schedule of Work / Topics 5 5. Communication 6 6. Support for Your Learning 7 6.1 Specific Support Materials for Module 8 7. Developing Good Academic Practice 10 8. Student Charter 12 9. Complaints and Appeals 12 10. Module Feedback from Previous Students 13 General General guidance and information on the university experience for all students can be found in the Student Handbook, which is available online via http://www.bradford.ac.uk/study/new-students/. Overview of Module and Module Descriptor This document outlines key information concerning the UG International Marketing in 20012/13. Contents of the document are subject to minor changes. Updated information will be posted on Blackboard as required. Please make sure that you regularly log onto Blackboard. The increasing opportunities and threats placed by the growth in international business makes the skills of the international marketer critical for business survival. This is true no matter what the business sector or type or size of firm. Even firms not directly involved with active international marketing are likely to be influenced by factors in the international marketing environment, if only in the form of increased international competition. This module examines core issues in international...
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...Kozminski International Business School MODULE HANDBOOK Management in Context GRADUATE PROGRAMS Academic Year: 2015 - 2016 Module Tutor: Kaja Prystupa-Rządca © Kozminski University 2015 str. 1 Kozminski University Management in context MODULE MANUAL ACADEMIC YEAR: 2015-2016 CONTENTS Page 1. Module Staff 3 2. Teaching and Learning Strategy 4 3. Recommended Readings 4 4. Module Assessment 4 5. Length 6 6. Structure of essay 7 7. How to start writing your essay 8 8. Grading 8 str. 2 1. Module Staff Office: Internal (direct) phone: E-mail: Office hours: str. 3 Room C/15 22 519 -21-65 kmprystupa@kozminski.edu.pl Please see current information on www.alk.edu.pl 2. Teaching and Learning Strategy Class Organization Please see detailed timetable below: dates may differ depending on which group you are attending – you will receive specific timetable with dates on the first day of class). Attendance and Participation As a general policy, I do not accept latecomers in this class. People who are more than 5 minutes late for the class will not be allowed to participate in the course. 3. Recommended Readings Several copies of “Organizational Behaviour and Management” by D. Knights and H. Willmott are available in the library. This book is an excellent companion to this course and should be also helpful in preparing your final assignment (Essay). It may also be a useful supplementary...
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...Hotel Management Business Ethics HM 04/28 Module Handbook 2011-2012 Module Leader: Rakesh Katyayani Email: rakesh.katyayani@tajhotels.com rakesh.katyayani @ihma.ac.in HM 04 / 28 Business Ethics Introduction: This module examines the values and value conflicts inherent in the modern practices of the business world, investigates the major philosophical issues that challenge the conduct of ethics as a rational enterprise, exposes students to major traditions in philosophical normative ethics and applies those traditions to specific value conflicts in the business world. A critical thinking component is included in the course. Specific problems relating to topics such as corporate responsibility, employee rights, and the nature of the free enterprise system, environmental concern and ethical business practices. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. In general, Ethics is both an academic “subject” and a thoughtful way of doing things. Theoretical Ethics is that branch of Philosophy concerned with determining what is right (with regard to principles and actions) and what is good (what ends or ideals are worth pursuing and what values are worth holding). Practical Ethics is the art or techne (know-how) of figuring out how to make things better rather than worse with regard to concrete or actual situations. Business Ethics is a type of applied ethics. As such, it is...
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...as expected. E-business Web sites handle transactions automatically, with the accounting data going directly into the necessary databases. The concept of a paper trail has become a bit of a misnomer; today, because of accounting information systems, there is often no paper involved at all; however, it is important to establish the flow the data in different areas of the organization, or audit trail, so as to properly exercise internal controls. AISs help in this purpose. At the outset of this course, you will learn the basics of accounting information systems and business processes. Next, you will learn about database management systems, and the design of various database models. Finally, you will learn about how to use internal controls effectively for risk management, as well as the requirements for business reporting. After completing this course, you should not only have a clear idea of how accounting information systems work, but you should also be prepared to design and configure them to meet the record-keeping and risk management requirements of the organization. In addition, you will be prepared to design them to meet legal obligations—such as those defined in the United States’ Sarbanes-Oxley Act of 2002—as well as ethical obligations. LEARNING OUTCOMES: A. Develop a conceptual knowledge of the nature and functionality of an accounting information system and systems in general (Module 1). B. Explain how an accounting system captures business events,...
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...Boston University Study Abroad London International Marketing SMG MK 467 (Elective B) Spring 2013 Instructor Information A. Name Jill Nurse Course Objectives This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how key environmental forces in international markets provide both constraints and opportunities to companies operating overseas. The module will also demonstrate the influence of international competition, market segmentation and strategy decisions specific to international marketing. Specifically the course aims to: • • • • • • Provide an understanding of the practice, strategies and goals of international marketing Demonstrate how international markets are different from domestic markets and provide an analysis of how international marketing environments can be understood and negotiated Analyse the impact of cultural, social, political and economic factors on marketing strategies Determine when to use different product-market entry and penetration strategies Discuss how and when the integrated marketing mix should be utilised in various international markets Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international...
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...RESEARCH METHODS MODULE STUDY GUIDE Module Title: | Research Methods | | Module Leader email: | Sharif.Sheriff@uwl.ac.uk | | Module Code: | BA70020E | Level: | 7 (Masters) | Credits: | Academic Year: | 2012/ 2013 | | School: | West London School of Business | Field: | Post Graduate International Business Management | © UWL 2013 Contents Section A - Overview and Content Page 4 Module Leader and Team details Welcome Office hours / contact details Administrative and Technical support Timetable Venue / rooms Module information Content of the module Aims of the module Learning outcomes Learning resources Pre-requisites Section B – Module programme Page 8 Section C – Assessment and Feedback Page 19 Assessment schedule (including deadlines for submission) Formative assessment opportunities and feedback Plagiarism regulations Evaluation of the module Frequently asked questions Appendix 1 Research presentation: marking criteria for MAHRM & Top up students, MBA, Msc, MIBM. Appendix 2 Research Proposal: marking criteria for MAHRM & ‘Top up’ students, MBA, Msc, MIBM. Details of Module leader Name | Sharif Sheriff | Field & School | Postgraduate IBM Field West London School of Business | Email | sharif.sheriff@uwl.ac.uk | Phone | 0208 231 2243 | ...
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...4) EXPLAIN THE NEED FOR ETHICAL PUBLIC RELATIONS IN RELATION TO THE CONSCIENCE OF AN ORGANIZATION. The importance of ethics is not only visible in public relations alone; on the contrary it encompasses each and every aspect of our daily life. The public relations of organisations that lack ethical principles are bound to fail sooner or later. The field of ethics, also called moral philosophy, involves systematizing, defending and recommending concepts of right and wrong behavior. It is defined by Parsons (2008:28) as the application of knowledge, understanding and reasoning to questions of right or wrong behavior. With this definition one can say that ethics are personal values system that each person uses to judge the right or wrong behaviour in others. In public relations discipline, ethics includes values such as honesty openness, loyalty, respect, integrity and forthright communication. Careful and consistent ethical analyses facilitate trust, which enhances the building and maintenance of relationships- after all, that is the ultimate purpose of the public relations function, (Bowen, 2008). Thus this essay will explain the need for ethical public relations in relation to the conscience of an organisation. Organisations accomplish more of their long term goals when they integrate some of what publics want, meaning that the management engages in an ongoing relationship of give and take with the publics. Scholars (Goodpaster & Matthews, 1982; J. E. Grunig & L. A. Grunig...
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...UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN MASTER OF SCIENCE (SINGAPORE) Business Policy BMGT 4025S STUDY GUIDE MSc14/15 FT / Singapore Copyright October 2012 1 Author: Dr Yousef Eiadat and Dr Richard Tan (2012) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University College Dublin. Module Co-ordinator: Dr Yousef Eiadat & Dr Richard Tan Contact details Mobile: TBA Office: TBA Email: rich_bsc@yahoo.com.sg 2 TABLE OF CONTENTS PAGE Welcome message 1. INTRODUCTION a. Background details b. Module aims 2. MODULE OUTLINE a. Module learning outcomes b. Themes and topics c. Learning supports 3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Student engagement c. Office hours arrangements 4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Pre module assignment ii. Group project iii. Examination 5. GRADING a. University grading policy b. Grade descriptors for assessment components 6. CONCLUDING COMMENTS APPENDICES 5 6 10 12 16 19 21 3 Welcome message Welcome to this unit on Business Policy. Dr Yousef Eiadat will be joining me in teaching this course. In this unit we aim to build skills in Strategic planning – the analysis behind strategic decisions, the crafting of strategies and the implementation...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Business Policy ------------------------------------------------- BMGT 4025S ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STUDY GUIDE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MSc14/15 FT / Singapore ------------------------------------------------- ------------------------------------------------- Copyright October 2012 Author: Dr Yousef Eiadat and Dr Richard Tan (2012) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University College Dublin. ------------------------------------------------- Module Co-ordinator: Dr Yousef Eiadat & Dr Richard Tan ------------------------------------------------- ------------------------------------------------- Contact details...
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...MGMT303 Midterm Study Guide * The Midterm covers TCOs 1–7; Chapters 1–12 (with the exception of Chapter 10) and the Appendix Module. * The Midterm is worth 140 points. * The Midterm consists of six multiple choice questions, worth 5 points each; five short answer questions, worth 10 points each; and four essay questions, worth 15 points each, for a total of 140 points. * Your responses to the essay questions should be at least 2–3 paragraphs long. IMPORTANT: Please make sure that you understand how to apply each of the concepts and topics noted below. You should be able to go beyond the simple definition of the terms listed in each TCO and explain what each TCO means in a management context. Since the multiple choice questions for each student’s exam are selected randomly from a large question pool for each TCO, it is vital that you read each text chapter and understand all of the TCO-based concepts that they contain. TCO 1: Given a description of a specific business enterprise, write a management job description that incorporates the basic activities that comprise the management process and the job of a manager. * Functions of management * Levels of management * Managerial roles * Managerial skills TCO 2: Given a continuous scanning of one's actual and potential environments (internal, external, and interfaces), analyze a case describing a business about to expand or contract in its market by preparing a SWOT document...
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