...REPORT The Fashion Business - MC4005 Module Tutor: Michael Kourtoubelides Virginia Brocchin 09/12/2013 Abstract Image 1: Givenchy Fall 2013 RTW. Available at:: http://www.annexmagazine.com/review-givenchy-fall-2013-rtw/#sthash.ZnOusNMX.dpbs. COVER IMAGE: Vivienne Westwood. Available at: http://thewildmagazine.com/blog/style-icon-vivienne-westwood. “London is the new capital of fashion, darling. Move there and you will find out the reasons why”. My grandmother was right when she quoted this truthful sentence. London’s energy is stunning, it gives many opportunities to anyone who wants to make a change; creativity and innovation are on the agenda. These are the reasons why it is so special. The US-based analytics company Global Language Monitor awarded London as the capital of fashion for the second consecutive year in 2012 (Vogue news, sept 2012) and London deserved it all for sure. People feel good in expressing themselves, no matter which kind of style they fit in, no matter whether they follow minimal total black or eccentric and colourful trends. London’s peculiarity involves the different shopping areas offered to the fashion world, where customers can find their own personal space and keep always up to date with their favourite trends. From the high street middle market fashion to the haute couture, from the punk that will never die to the new special trends. Fashion changes quickly. “It is important for past styles and fashion history to...
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...Social Media and the Fashion Industry Term Paper Table of Content 1. Why social media and fashion? 2. The newest social media trends 3. Fashion Blogging 4. Example Lookbook 5. Example Looklet 6. Impact on the fashion industry 7. Types of Fashion Blogs 8. Fashion Blogs around the world 9. The 10 best Fashion Bloggers 10. Haute Couture and Fashion Blogging 1. Why social media and fashion? In this time, the social media is an amazingly fast growing trend. Social media is not only used for creating friendship networks, for staying in touch with friends and family, it is becoming more and more a medium, which industries are using for growth and success. In this paper, the fashion industry is an example taken to show how e business is in relation with the social media and the fashion industry. Especially the fashion industry lives from ideas, from pictures, visuality and communication. Newest trends are created in minds, are brought down to papers, and photographed in pictures and are shared in magazines, newspapers – and fashion-blogs. The fashion industry has 1000 ways to go- to show its creativity and its world. Fashion lives from spreading ideas-which is exactly driven by the social media, by communication and the sharing of it. Fashion bloggers have become the newest wave of trend-settler, not only inspiring designers and stylist but also people all over the world. Fashion blogs are increasingly becoming a part of the...
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...UNIQUE NO: 873203 Jasmin David (Student No. 35536500) Question 1: 1.1 ) Selecting a good Business Location. There are 5 key factors in determining a good business location; Customer Accessibility is important in determining the location of the business. The business (retail outlet/service firms) needs to be situated where there is easy access. In companies where the cost of shipping or transporting of the finished good is high, consideration should be given to produce or manufacture goods closer to the consuming market due to the excessive transportation costs. Business Environmental conditions. There are several conditions to take into consideration, such as competition, crime, legal requirements, weather or climate which may create a need for other products or product testing conditions. Eg. Air conditioners, heated pools, specific security measures, etc. Resource Availability. For any operation to be efficient and sucessful there must be adequate resources available. Resources such as raw materials are not always available in all areas, therefore a business that deals with manufacturing these raw materials should be located close by. Also labour supply and availability and access to transport should be considered. Entrepreneur’s personal preferences. It is normally the entrepreneur’s personal preference and convenience that influences the decision making when locating a business. Entrepreneurs may choose a local site or location with which they are comfortable and know the...
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...and provide several hundred thousand user visits monthly, the first "DWC-Web" would concentrate on designer fashions. Marketing Objectives To get information and develop concepts regarding a Fashion Web regarding preferred content, possible advertising hurdles, legalities and insight into control over the fashion web, which may depend greatly on high-income contributors in urban centers for content. Users with the proper attitude and objective to buy a number of designer clothes are required, to meet the exclusive demands of a small company. To create DWC an effective operation, management - the company’s leaders - have concentrated on areas which are important to meeting the company goals. They are operations including although not restricted to: output, advertising, efficiency, quality problems, sales, transportation functions, worker satisfaction and most importantly security. Methodology To address the advertising goals, one internal brainstorming session will be held among DWC workers. Group people will first study the DWC-Web like a buyer and then study the DWC Web from a company perspective. Group people will be first exposed to 4 substitute fashion sites for background and frame of reference. The sites observed were: - Styledash.com - Fashionista.com - Luxist.com - Dlisted.com None of the sites matched what the members perceived as being a fashion site; but, the areas which are received well from...
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...According to Grant (1991) the RBV sees organizations as a collection of resources which when combined forms organizational capabilities. The goal of every business strategy is to achieve a sustainable competitive advantage. According to Collis and Montgomery (2008) a firm’s resources are responsible for its better performance while working in a dynamic environment which academics term as resource based view of the firm (RBV). The RBV analysis assumes that both resources and capabilities are important for better performance and explains why some firms perform better than others in an industry. Using RBV as a framework this essay aims to examine how ZARA generates sustainable competitive advantage. (Opening is good, you have been able to introduce theory that would be discussed the essay). “A fast fashion system combines quick response production capabilities with enhanced product design capabilities to both design latest products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand” (Cachon and Swinney, 2011). Fast fashion is widely gaining recognition as being a key enabler for success for modern fashion retailers (Barnes and Lea-Greenwood, 2006). Fashion retailers such as ZARA, H&M and Benetton have adopted this strategy in order to enhance its business system and gain competitive advantage. ZARA was established in 1975 and is the flagship of Inditex (Industria de Disen˜o Textil) of Spain. In a relatively...
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...Compensation Strategies, p. 57.- Do the first two questions in the gray box. Please submit a map modeled after the one on p. 48. Q 1: Summarize the key points of your company’s strategy. A1: Traci Lynn Fashion Jewelry (TLFJ), LLC sells its high-quality, affordable fashion jewelry through special events, home shows, and catalogs. The jewelry is not only fashionably distinct, but is made of the finest quality materials. Cubic zirconium and Austrian crystals are used so that the jewelry is not only affordable, but breathtaking and beautiful! Traci Lynn Fashion Jewelry is delivered through consultants to customers via home or office shows, personal shopping, and catalog orders. TLFJ is very unique because we have local showrooms for our consultants to shop and we are very hands on with our sales force. Their personal philosophy is to operate with integrity and always to look for ways to grow and improve. Their mission is to Motivate, Inspire, and Change the lives of our consultants. Also, they believe that this jewelry business creates an opportunity for women to start their own businesses, balance their lives, and achieve financial independence doing something they enjoy. I am currently an Independent Consultant for this company. Key points that I discovered about Traci Lynn Fashion Jewelry is: • Prominence- TLFJ sales strategy is party plan and face-to-face. Their motto is “If you can wear it, you can sell it”. Their total compensation is considered the best for the most part depending...
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...Shannon Molyneux Unit 36 P2 - Explain how to identify the target market My Idea I am creating my own business, I have decided to open my own clothes store often known as a ‘boutique’ my store will be known as ‘dizzy boutique’ my business will be located in the small village Burscough. I have decided to locate my business in Burscough because there are none like this in the area. I have decided to do this business as fashion is my interest. Brief I need to identify the level of demand for my business and who it is from. In order to look at my potential customers and the way they buy I will have to go into an existing clothes store and see the way they act and what they actually buy. I will create an observation checklist which will show gender, rough age, whether they buy anything and what they buy. I would do this for several hours until I have details of 200 people entering the shop.There are lot of similar stores like this I could go and visit especially in the Skelmersdale concourse. Also as there are other business which are a lot like mine but are online, I would look at them and see how they go about things I wouldn’t help me in many ways but I could get a better idea of the stock and the price they go for. To help identify my competition, I need to visit the local town centre to locate any similar businesses. Another way of doing this is to go online and look at the local areas. Research proposal. For my primary methods I have decided I will go to other clothes...
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...which the sun never sets, the nation itself was too busy in replicating and imitating culture and arts of France. Even the young nation, United States had the victory of seizing hegemony right after World War 2, which hurt the Great Britain’s pride. Not only the nation itself but also the people of Great Britain desperately wanted something “British-like,” something of their own. Furthermore, the social issues for wanting individualism, having a will to express their own selves, and second wave of feminism, more liberated life styles for women, erupted across the Western countries. New definitions of youth and femininity were epitomized through fashion typically created by Mary Quant, a British fashion designer. She had not only helped translating a generation of women, but also helped the failing British fashion industry into a thriving commercialism. Mary Quant was born in London, 1934. She studied illustration at Goldsmith College of Art and met her future husband, Alexander Plunket Greene and a former solicitor, Archie Mcnair. When she failed to become an art teacher, she teamed up with her husband and Mcnair to open up a boutique called Bazaar in Kings Road, London. In the beginning, she planned to buy clothes from the private wholesalers and sell it as retail items at her boutique, but with the limited designs, which only provided styles that weren’t acceptable to women at young ages, and unfavorable prices offered by those wholesalers, she started...
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...giant clothing retail companies of the world in this thesis. These two giants are dominating apparel retailing market nowadays with their simple and attractive with high level quality of clothes. We will try two analyze working culture, business performance and history, competition and geographic dominance of two clothing retailer giants. Years before two small stores opened and they succeed to dominate market with their modern style and different business doing. • Zara has already changed the fashion industry. - Business Insider Zara is most #58 biggest brand in the world according to Forbes. • America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers. - Business Insider Gap inc is #745 Gap biggest brand in the worlds according to Forbes Zara shops followed swiftly in New York in 1989, Paris in 1990. Now the group has nearly 3,900 stores in 70 countries around the world. Gap has 3,100 stores globally and employs about 150,000 people. A Gap spokeswoman declined to comment on the loss of the top spot to Zara. Let's check analyses of these two giants with full provided information. Firstly take brief tour to their history and about founders. Brief History of Brands Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which Mintel (2007) acknowledges as one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major...
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...October 21, 2013 Informational Interview Assignment For this Informational Interview Assignment I interviewed my father and his close friend/ business partner. They are both work in a business of a clothing line called Blow Genes. It's a unisex clothing line for all adults and children. It includes graphic design of the pit bulls from their dog kennel. I chose to interview the two of them because I have a strong interest in fashion and hope to maybe do fashion merchandising one day. I interviewed Joey & Dave. They are both business partners for Blow Genes. Which is based out of Los Angeles, California but they also work locally in Spotsylvania, Virginia where the interview took place. Interview: Q: What do you do in a typical day? A: Handle all sales, marketing and promotions for the east coast. And I assist with clothing designs Q: What are advantages & disadvantages to this career? A: Advantages: I travel a lot and I meet a lot of people. I form new relationships and connections Disadvantages: I’m not an owner I am just a partner. So I get handed all of the bad jobs and poor travel spots. Q: What are the employee benefits? A: Free clothes, free VIP sections, free drinks at clubs and extra pocket money Q: What type of people work in this field? A: Self-employed artists, people in the entertainment industry, from actors to models to recording artists. Q: What's the typical beginning salary level? A: There is no salary we have no employees...
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...Passion for Fashion Boutique “feminine, elegant @ beauty” One day long-time friends, Marion Marie and Andrea Demi were out to lunch discussing the latest fashion trends, when Marion stated, “I bet we could start a trend.” Soon they started brainstorming ideas for a high end yet, affordable clothing shop. Over the past five months this dream has become a reality. The business is gradually becoming well known and we have customers from all over ordering from our online market. Passion for Fashion Boutique will be a high fashion boutique catering to all. It will be an unlimited partnership between Marion and Andrea. We will be opening our boutique in October of 2016. It will be located in SM Pampanga (Ground floor). We believe that it will be successful because we offer very unique clothing that you cannot find anywhere else. We even make some of our own clothes and we offer vintage finds from local antique shops. We offer very unique clothing that you can’t find anywhere else. We even make some of our own clothes and we offer vintage finds from local antique shops. D & M Boutique is a product based business. We also offer some in store services such as personal shopping help and dressing room attendants. We are constantly looking to improve our shop and will most likely have more in store services in the future. Passion for Fashion Boutique provide the best service for you, we also provide a collection of women’s clothing. Our design suits the present...
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...on how they have an edge over their competitors. I know what’s their traffic on their store, and didn’t have to went to those stores for get the information needed to do this paper, I only went once to speak with the managers and the rest I was able to do it based on some research and the knowledge and experience I have from being a customer for both stores. I hope this research paper will met all your expectations and you learn something new about these retail stores. [pic] History Diesel was founded by Renzo Rosso in 1978. He wanted it to be a leader, a new type of company that will focus on style and fashion. So he carved out a niche for itself in its field. He started surrounding with creative, talented people, innovators that matched his new ideas, by rejecting the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom,...
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...Employees: 500 Sales: C$202.14 million (1996) Stock Exchanges: Toronto Montreal Ticker Symbol: AO.A SICs: 2337 Women's, Misses', & Juniors' Suits, Skirts, & Coats; 2321 Men's & Boys' Shirts, Except Work Shirts; 2325 Men's & Boys' Separate Trousers & Slacks; 2329 Men's & Boys' Clothing, Not Elsewhere Classified; 2331 Women's, Misses', & Juniors' Blouses & Shirts; 2335 Women's, Misses', & Juniors' Dresses; 2339 Women's, Misses', & Juniors' Outerwear, Not Elsewhere Classified; 2361 Girls', Children's, & Infants' Blouses & Shirts; 2369 Girls', Children's, & Infants' Outerwear, Not Elsewhere Classified; 2221 Broadwoven Fabric Mills-Manmade Company Perspectives: Algo Group's mission is to be a recognized leader in the fashion industry in Canada, the United States and Europe. We will strive to create strategic alliances with our customers and to consistently meet their expectations with respect to product design, value, and timely and responsive service and support. We will foster an...
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...Uniqlo. Introduction On “Uniqlo” Uniqlo is the Japanese largest apparel brand owned by fast retailing, apparel is a fast moving consumer goods, include Uniqlo. Consumers will not high loyalty in a brands, the apparel company will get some attractive way to interest their consumers. Uniqlo advocate “low price, good quality”, the consumers always love the way you can get the cheapest things with high quality. That’s why Uniqlo can be success. The apparel of Uniqlo become popular among every generation since the introduction of their fleece jackets, they made the apparel for everyone. Uniqlo is using SPA (Specialty store retailer of Private label Apparel) business model to encompassing all stages of the business--from design and production to final sale. The SPA (Specialty store retailer of Private label Apparel) business model incorporates the entire clothes-making process from procurement of materials, product planning, development and manufacture through distribution and retail to inventory management. This is how we at UNIQLO provide such high-quality clothing at such reasonable prices. The employees of the Uniqlo will be the well educated employees. They...
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...Marketing Communication Memo University of Phoenix Psy/322 Marketing Communication Memo Date: To: Management Team From: Subject: The importance of psychographic and demographic information in developing marketing communications. At Indigo: Fashion for Women we are an organization created, molded, and sculpted to provide top of the line current fashion for everyday women. In order to do that we need to identify our target customers, “By identifying and knowing our customers, you can assess their needs” (Foundation, 2015, p. 1). Identifying our customers has allowed us to become a solid brand in the clothing industry, but further identification is necessary be an elite competitor. Initially we identified our customers as women who wanted to love the way they looked, but we could not make that our one single identifier. We also came to the conclusion that religious beliefs and income were a factor into our initial customer base. We must now look further into what our target customer is through other identifiable areas. The two that stand out are buying motives and beliefs. Identifying the salaries of our target customer gives Indigo the ability to determine acceptable prices to our customers and our company to maximize profitability and customer loyalty. There are prices that woman are willing to pay for a product in particular, and there are prices women will pay that is directly related to their income. It is detrimental to consider the income of the women of our target...
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