Southwest Airlines
Good morning, everyone. Our presentation focuses on the question that is what are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy?
Today, my partner Liang Ting and I will do the presentation, and other 2 of our group members involved in searching the information and writing some related note. I will talk about the introduction and its key policies, procedures, operating practices;will talk about the core values and conclude the presentation.
Introduction: Southwest Airlines Co. (NYSE:LUV) is an American airline based in Dallas, Taxas. Southwest is the largest airline in the United States, based on domestic passengers carried, as of June 30, 2010. Southwest operates more than 3400 flights a day, as of March 2011, utilizing a fleet of 547 Boeing 737 aircraft.
Southwest Airlines has been a strong growth company over the last 35 years. Low cost is the key to its success. The Southwest’s execution of its low-cost/no frills/low fares strategy is underpinned by some critically important policies, procedures, operating practices, and core values.

Southwest Airlines’ key policies are low costs, low fares, frequent flights and fast expansion into new cities. The company has also been favored because it has entered into hedge contracts for low cost fuel. This has been falling. The company has the operating practices of efficient operations, lower costs and attention to customer service. The core velues of Southwest Airlines controls costs, gets top-ranking customer service ratings, and using path breaking technology in online booing and electronic ticketing. Southwest Airlines has implemented its low cost/no frills strategy though a high degree of teamwork, communications and coordination among functions. It is the people that have been the key to