Draft 2

Summary
The growing trend of U.S food market and children are now closely binding together since the children have become to one of the major consumer in American food market. While the whole eat-and-drink business is able to make 900 billion sales revenues in US, about 33 billion dollars worth of advertises around food area are also invested to attract more younger people to purchase their food products and services.
Before 90’s, children were not being considered as the primary target to food market, the budget planned to put in children’s advertising therefore are unquestionably low, and the content of advertises were just focusing on the natural characteristics of the product. However, followed by the great success when adult advertising started to passing symbolic messages to its customer, the children advertiser then began to pay attention on it too. After symbolic advertising strategy were widely used, the message of all advertising were involving distinctive or “cool”, and the children or adult were rather to choose produce base on its coolness than its characteristics. The food has already become a social tool for interrelationship development and self recognization.
However, the word “cool” can be defined in a broad ways, it also can be misused in the wrong area and provide inappropriate implication to people. For example, using cool in junk food related advertisement, so younger people will misinterpret that consuming junk food is a cool way to express themselves. After eating too much high calorie food products, the global epidemic disease, obesity starts to bring extreme harm to junior people. To prevent this high risk disease spread, actions need to be performed by well studied the effectiveness of the symbolic