Real World Activities 1. There are two “traditionally” known methods of the use of Business Intelligence (BI), these are “mere” reporting and transformational. Initially, the goal of BI was in the reporting, taking raw data that the organization collected over a given period of time and converted it into a meaningful representation. This enables organization to see things such as statistics on sales happening in a specific region during a given timeframe. This is what we see in Hillman Group’s use of BI where they tracked information on customer orders, but didn’t use it to make any changes. Next the business requirements for organizations use of data changed to the push to streamline business processes which lead to Transformational BI. In the case study we saw the use of transformational BI through Avnet and Quaker Chemical as a way to generate sales and collect on overdue accounts. We see the differences between reporting and transformational BI being that reporting is concerned mostly concerned with providing information whereas transformational is focused on using the information that is provided. One example I found of the use of BI is a hotel franchise using data on room occupancy, room rates to determine revenues generated, this differs from the implementations of BI in the case study as it is focused on just reporting and not using the information in a transformational way. Another example is a bank that bridges a legacy database with departmental databases, giving branch managers and other users’ access to applications to determine who the most profitable customers are or which customers they should try to cross-sell new products to. The bank used BI in a transformational manner similar to Avnet in that it was used to increase sales, but it also was focused on tracking a customer’s individual habits like Quaker Chemical. 2. I believe the