Introduction
T.G.I. Fridays will try hard to be the top casual food chain in the world. They aim to have their guest have a great meal, a good environment and an affordable price. As times have change, T.G.I. Fridays must change to hold there changing customers. They will introduce the latest menu to attract new target markets while still catering to their existing customer. New promotion will be attract a lot of people and T.G.I Fridays will continue working to create an atmosphere friendly to every race, gender, age and others.

Market Segmentation
Market segmentation is the process of defining and divide a large heterogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that just matches the expectations of customers in the targeted segment. Few companies are big enough to supply the need of an whole market, most of them must break down the total demand into segments and choose those that the company is best fit out to handle. Clear identification of the segment, measurability of its valid size, its accessibility through promotional efforts and appropriateness to the policies and resources of the company are the four basic factors that affect market segmentation. In this section, it has four important segmentation topics, it is segmentation consumer markets, segmentation business markets, segmentation international markets, and the requirements for affective segmentation. (Philip Kolter,2010)

Segmentation Consumer Markets
The segmentation of consumer markets requires the founding of sub-groups from a larger population to more specifically target for them. There is no single way to segment the market. There are essentially dozens of ways that market might be segmented and the segments chosen will depend on the business and the products or services it offers.