...Part One....................................................... p 4-5 Limited growth strategy and Sony Ericsson ......................... p 6-8 CONCLUSION.............................................................................p 8 BIBLIOGRAPHY.........................................................................p 9 Introduction The following report introduces the business strategy analysis of Sony Ericsson case study based on facts and brand position. The business strategy plan has been summarized after estimation of different theoretical conformation and then validation of the most suitable and applicable approach in terms of the Sony Ericsson business case. Part One Strategy accomplishment could be performed in several ways such as substantive growth, limited growth or retrenchment. Sustainable growth strategies are one of the alternative strategies. Substantive growth is a business strategy in which the company goals to become forehanded in a short term of time and less risky. The advantage of substantive strategies is that it follow and using elements to increase their existing growth: Damage decrease; Authority efficiency; Environmental alarm; Work place surroundings. In one way the substantive growth strategy may guide the company to success, but on the other way fast growing company which looking wealth may lack knowledge on different components which are to make this strategy less risky. For example when the joint venture between Sony and Ericsson was launched...
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...Foundations to Business Strategy Introduction It is a fact that HR professionals at all levels must operate strategically today. This means that programmes must be scrutinized to ensure that they contribute to the capability of the organization to achieve its goals. Once the basics are learned, it becomes easy to talk and practice the operations in the organization’s daily activities. Careful planning and effective leadership are essential for the success of any business or organisation. Only then will the objective of recruitment and selection be achieved. Lots of organizations still struggle with the global market crisis, therefore these companies are in search of ways to obtain or enhance their competitive advantage more than ever. This paper looks at the way Mattel planned the business and became successful in turning a small business into a world famous brand. The evaluation of the generic strategies used by Mattel in Barbie business have to be analysed to find out which strategy will help the company move further forward. Because the industry is seized with high level competition, only those who are able to pursue an effective strategy can survive in the market. Role of Generic Strategies A successful business will always consider the customers’ choice first and then deliver the products. The organizations that gather information of customer choices and needs and then market the products will make a good profit and become successful in the market. This is where Mattel...
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...Task 1: Define the strategic planning terminologies such as missions, visions, objectives, goals, core competencies. Present the missions, vision, goal, and objectives statements of Myanmar Noble College. The way to make money is to go into business. Then you are rewarded for the risks you take with the skills and knowledge that you have. The simplest form is that of a sole proprietor. Then you are the business. A company's mission statement is a constant reminder to its employees of why the company exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision making. It provides "the framework or context within which the company's strategies are formulated." It's like a goal for what the company wants to do for the world. After designing a strategy for our small business, we will need to track whether our desired results occurred as expected. Strategic controls help us do this by analyzing the company and its ability to maximize its strengths and opportunities. The objective of Myanmar Noble College is to produce qualified Higher National Diploma (HND) students. And aiming for success is the goal of the Myanmar Noble College. Core competencies Core competencies are a strategic approach involves identifying a firm’s competencies. These competences develop in a variety of ways. • Experience...
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...Introduction Business strategy it should be the foundation of any business weather it was small or huge business, this report will define business strategy, discuss formatting business strategy, and develop competitive advantage over competitors, how to apply strategy using resources and challenges faced by the organization, importance of business strategy, Referencing Qurum Business Group Company LLC, it’s an international company rooted in Oman, they provide services like : Facilities Management, Financial, Engineering, Contracting & Landscaping. Business strategy in simple words is a long term business plan that designed and set to achieve and reach certain goals or objectives, business strategy like a map guide the stakeholder where to go and which way to take! In order to set a business strategy goal, market and customers should be defined. So business strategy is long term plan that guide the action to reach a goal or more. Business strategy is top and core management responsibility to set. haveing strong and a good business strategy won’t mean that the business won’t face unexpected circumstances and it’s not a condition to avoid loss as other conditions can decide the satisfaction of any business, but good business strategy minimize the risks. Business strategy should be revised and amended every period of time as it’s usually 3 to 5 years to facilitate the changes in either the internal capabilities of the company or the external environment. There are many...
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...competition and can only emerge from effective strategy. Strategy, is about “...superior skills in understanding and satisfying customers” (Day, 1990 cited in Wit et al. 2004, p. 278). In the last few decades as the business environment has taken new twists, the perspectives on strategy have evolved using the framework of various eclectic schools of thought within two broad approaches: the prescriptive approach and the descriptive/emergent approach (Mintzberg et al., 1999). Some schools propose that strategy formation is the outcome of systematic analysis and logical planning. It is a deliberate process that is carried out by specialists who ensure that strategy implementation is the direct translation of the planned strategy. Others, like the learning school, argue that strategy is emergent. It takes shape as the result of learning that happens during organisational functioning at all levels. “...strategists can be found throughout the organisation, and so called formulation and implementation intertwine” (Mintzberg et al., 1999, p.25) but is facilitated and enabled by a ‘strategy champion’ – usually the CEO (Stalk et al., 1992, p.62). One supporter of the latter approach is Henry Mintzberg who argues that “Strategy is pushed along by sheer creativity of managers, because they explore new ways of doing things” (Mintzberg et al., 1999, p.29). Literature Review The debate on ‘what constitutes strategy?’ is intense. Is effective strategy an outcome of analysing the industry or is...
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...Formulating a Feasible Business Strategy to Start the Business in the Home Entertainment Industry A business opportunity has inspired me to start my own business in the home entertainment industry. The business in the industry will be performed by globally selling DVD and CD products, which can be described as physical containers of entertainment elements from film, music and game studios. For acquiring information of the opportunities and possibilities of the business for me, who acts as an entrepreneur, relevant business strategy will be made as the following assignment. 1. Definition of the concept of business strategy. The concept of business strategy will be defined as the points below. 1) To define the concept of business strategy, initially, the definition of strategy will be given. Strategy is the determination of long term goals and course of action on achieving these goals. (Business Strategy 2004) As it has defined, it is a designation of plans for action to achieve a particular goal. Similarly, for a company, it is a particular business goal. 2) One of the most important elements in the business strategy is their objectives. However, before making the objectives, the mission should firstly be set. From this point, business mission is to provide information on the character of a company and what business a company is doing. When the setup of the mission is done, there will be an inspection of the objectives. There are three...
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...College of Computer Training (CCT) Assignment Cover Page Module Title: Assignment Title: Lecturer Name: Student Name: Student No.: Assignment Due Date: Academic Year: Year 1 Year 2 Year 3 DECLARATION [pic] Business Strategy Assignment 1-4 Lecturer Name：Charlie Dayman Student Name: XIANG XIANG LIN, CHEN CHEN HE CLEBER ALMEIDA, NAMIR EL MULHIM Student Number: 2012855, 2012979, 2012939, 2012840 17th December, 2013 Table of Contents 1. Introduction---------------------------------------------------------------------------------5 2. Task 1-----------------------------------------------------------------------------------------5 2.1 explain the meaning of strategy, strategic contexts and the terminology associated with business strategy----------------------------------------------------5 2.2 outline and comment on the issues involved in strategic planning----------8 2.3 explain different planning techniques---------------------------------------------9 3. Task 2----------------------------------------------------------------------------------------16 3.1 producing an ‘organizational audit’ for an organization of Apaches Pizza & Lam Take Away-------------------------------------------------------------------16 3.2 carrying out an ‘environmental audit’ for Apaches Pizza & Lam Take Away-------------------------------------------------------------------------------------18...
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...BUSINESS STRATEGIES Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.[1] Strategic management provides overall direction to the enterprise and involves specifying the organization's objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics.[2] Strategic management is not static in nature; the models often include a feedback loop to monitor execution and inform the next round of planning.[3][4][5] Harvard Professor Michael Porter identifies three principles underlying strategy: creating a "unique and valuable [market] position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities with one another to support the chosen strategy.[6] Dr. Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."[7] Corporate strategy involves answering a key question from a portfolio perspective: "What business should we be in?" Business strategy involves answering the...
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...05341_02_ch02_p021-044.qxd 9/25/07 10:01 AM Page 21 CHAPTER 2 OPERATIONS, STRATEGY AND OPERATIONS STRATEGY INTRODUCTION An organization’s operations function is concerned with getting things done; producing goods and/or services for customers. Chapter 1 pointed out that operations management is important because it is responsible for managing most of the organization’s resources. However, many people think that operations management is only concerned with short-term, day-to-day, tactical issues. This chapter will seek to correct that view by considering the strategic importance of operations. All business organizations are concerned with how they will survive and prosper in the future. A business strategy is often thought of as a plan or set of intentions that will set the long-term direction of the actions that are needed to ensure future organizational success. However, no matter how grand the plan, or how noble the intention, an organization’s strategy can only become a meaningful reality, in practice, if it is operationally enacted. An organization’s operations are strategically important precisely because most organizational activity comprises the day-to-day activities within the operations function. It is the myriad of daily actions of operations, when considered in their totality that constitute the organization’s long-term strategic direction. The relationship between an organization’s strategy and its operations is a key determinant of its ability to achieve long-term...
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...Slide 1 [pic] Slide 2 LO 1.1 [pic] Sony Ericsson Company is a global provider of mobile multimedia devices and phone accessories. Strategic planning is important process for any organization, but usually fall. Sony Ericson is one of the examples. The reasons are different: the understanding of process of strategic planning are not clear as mission, vision, goals and core competencies, which affect the success of the company. Slide 3 [pic] Strategy of Sony Ericsson is to increase the internal growth with developing new products and technologies. Strategy is a plan for future development of organization, where the long-term goals are successfully achieved by structured decisions (Johnson et al, 2011). Sony Ericson strategy plan did not work, due to lack of understanding customer desires and preferences. To achieve organizational goals management has to develop the customer relationships. Slide 4 [pic] The Sony Ericsson company sees itself as a global brand accessible to everyone. All individuals can be heard. Company has a commitment to develop new communication products, which are accessible to everyone including and individuals with special needs. Sony Ericsson did not follow its commitment, due to lack of information of user desires, which have to be in centered design. The purpose of mission statement is to exceed customer’s expectations. Sony Ericson must deliver benefits and values to individuals. For example delivery channels...
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...Assignment Brief | Title of Qualification:Edexcel BTEC Level 4 HNC in Business | Unit title: Unit 1 Business Environment | Unit code(s): Y/601/0546 | Learner:Nuraiym Azygalieva | Assessor:Dinara Bobusheva | Internal Verifier:Talant Asan uulu | Title of Assignment:Organizational purposes of Business and effective strategy in context of Business start-up.Grading criteria: P1.1, P1.2, P1.3; M1; D1.Related learning outcomes:LO1: Understand the organizational purposes of businesses. | Assignment Number:__1__of __3__for this Unit | Date assigned:November 1, 2013 | Date of review:November 8, 2013 | Date for final submission:November 15, 2013 | Learner declaration:I confirm that this assignment is my own work and any assistance received has been acknowledged and all sources have been stated.Signature: Date: November 15, 2013 | Scenario:In order to facilitate the interactive teaching technique due to accepting the basic findings of Interactive Business Situations Analysis conducted during the seminars and independent students’ study, the following two alternative scenario have been proposed for designing the required Assignment # 1 as follows:Scenario # 1:Primary terms of Business start-up to be organized as “Skull-Up” company are determined as Business partnership with full liabilities legal form. Business specialization of considering enterprise is Restaurant service providing...
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...BTEC Business Strategy Unit : 7 Task : 1 LO : 1 1.1 Strategic context and terminology Strategic planning is important for any organization. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This chapter focuses on mission, vision, objectives, goals and core competencies of TNT, issues involved in strategic planning and also different planning techniques. Mission statement: A mission statement is a role, or purpose, by which an organization intends to serve its stakeholders. It describes what the organization does (current capabilities), who it to serve (stakeholders), and what makes the organization unique (justification for existence). Mission statements always exist at the top level of an organization, but may also be set for different organizational levels or components. A mission statement is simply an organization's reason for existing. Vision Statement: Vision statement identifies where the organization intends to be in the future or where it should be to best meet the needs of stakeholders. Incorporates a shared understanding of the nature and purpose of the organization and uses this understanding to move the organization toward a greater purpose. Objectives: After developing mission statement, objectives are required to define. Objectives are much specific than mission statement For example- I want to finish my assignment by 10 o’clock this morning. This indicates to perform a number of tasks...
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...Aaron Dowling What is Corporate Level Strategy and why is it important? The formal definition of a corporate level strategy is ‘an action taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets’. An example of Virgin Worldwide’s corporate level strategy is the corporate synergies between its business units, allowing individual businesses to focus on and develop as autonomous enterprises under a single unified brand name. This decentralization of organizational structure and decision making allows an entrepreneurial environment for managers to pursue their businesses effectively, while avoiding the bureaucracy associated with large centralised corporations. At the same time, the individual businesses benefit from the world-wide, inter-industrial reputation of the parent corporation’s Virgin brand and are able utilize this brand recognition in their marketing efforts. The corporate level strategy is important in that it is the defining factor of what makes the ‘whole’ of the corporation add up to greater than the sum of its parts. It sets the corporation apart from its competitors and is unique to the particular company. What are the different levels of diversification firms can pursue by using different corporate-level strategies? There are 3 distinct levels of diversification firms can pursue by using different corporate-level strategies. These are Low-level, Moderate-level and...
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...FIRST PAGES Part One Overview of Strategic Management The first chapter of this book introduces strategic management, the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization. The chapter provides an overview of the nature, benefits, and terminology of and the need for strategic management. Subsequent chapters provide greater detail. The first major section of Chapter 1, “The Nature and Value of Strategic Management,” emphasizes the practical value and benefits of strategic management for a firm. It also distinguishes between a firm’s strategic decisions and its other planning tasks. The section stresses the key point that strategic management activities are undertaken at three levels: corporate, business, and functional. The distinctive characteristics of strategic decision making at each of these levels affect the impact of activities at these levels on company operations. Other topics dealt with in this section are the value of formality in strategic management and the alignment of strategy makers in strategy formulation and implementation. The section concludes with a review of the planning research on business, which demonstrates that the use of strategic management processes yields financial and behavioral benefits that justify their costs. The second major section of Chapter 1 presents a model of the strategic management process. The model, which will serve as an outline for...
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...done to give ASG Consulting Management Team the knowledge understanding how a business can strategically organize, plan and prepare for future situations in order to become successful, so that they can use their knowledge to upgrade Amoy’s 5star Restaurant. ASG will also build on the restaurant’s knowledge of the necessary tools of business analysis such as the PESTLE analysis, thus introducing the restaurant to further analysis tools needed for the process of strategic planning. ASG will ensure that the restaurant learn how to apply strategic positioning techniques within their business operations as well as assessing the roles and responsibilities for their strategy implementation and analyzing estimated resources required for their new strategy within the restaurant that needs implementation, in order for them to see tremendous results. ASG will thus help them to understand ‘Business Strategies’ on a whole, and how to use the various implementations in upgrading their organization. ii. Background: ASG Consulting Management Team was hired by Amoy’s 5star Restaurant to assist them in implementing the necessary strategic elements that their business need in order to upgrade their enterprise, so that they can make better profits from what they are currently making. The restaurant is a sole trader business which is operated by the owner Amoy Gentles. The restaurant is unable to formulate new strategies and is also having difficulties understanding the process and approaches of...
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