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Business Letter

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Structure of the Textbook:
Unit 1 Basic Knowledge of Business Letter Writing Ⅰ. Form and Structure of Business Letters 1. Form 2. Structure 3. Addressing Envelopes Ⅱ. Writing Principles of Business Letter Exercises
Unit 2 Establishing Business Relations & Inquiring Credit Reference Ⅰ. Letters for Establishing Business Relations 1. Importer Writes to Exporter 2. Self Introduction by Exporter 3. Exporter Writes to Importer 4. Self Introduction by Manufacturer 5. Manufacturer Writes to Importer 6. Letter Referring to a Bank Reference 7. Reply to the Above Ⅱ. Supplement: Some Useful Sentences on Establishing Business Relations Inquiring Credit Reference Exercises
Unit 3 Enquiries and Replies Ⅰ. The Letters of Enquiries and Replies 1. General Enquiry and Reply 2. Specific Enquiry and Reply Ⅱ. Supplement: Some Useful Sentences on Enquiries & Replies Exercises
Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers Ⅰ. Quotations 1. Quotation and Reply 2. Sending a Quotation 3. Buyer Asks for Quotation and Seller Replies Ⅱ. Sales Letters 1. Ordinary Sales--Promotion of DVD Player 2.Trying to Sell with Samples--Promotion of U, S. Dollar Bank Note Checker Ⅲ. Offers 1. Offer of Electronic Calculators 2. Offer of Refrigerators 3. Offer of Personal Computers Ⅳ. Counter Offers 1. Counter-offer on Price of Refrigerator 2. Counter-offer on Price of Hand-embroidered Silk Scarf 3. Counter-offer on Price of Medical Apparatus and Instruments 4. Buyer Asks for Reduction of Minimum Quantity 5. Counter-offer on Payment Terms 6. Buyer Asks for Earlier Delivery ……
Unit 5 Orders, Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and

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