issues. Moreover, I deeply understood that an appropriate skills and knowledge of a manger will be mandatory to support the change of global mind-set, lead to effectively operate in a competitive global environment.

First of all, I had to have a deep understanding on global mind-set to help River Island to expand efficiently in Singapore. The political image of a country is vital in attracting foreign investment. Singapore’s effort to address this concern has successfully sculptured a clean and corruption-free image. Singapore’s efficient and transparent bureaucracy makes it an attractive destination for foreign investors, such as River Island. Thus, the cross-cultural knowledge attuned toward factual information and to develop the skills to attain the knowledge into action is being mandatory. (Kedia, and Mukherji, 1999). As a global manager it is unavoidable to work with people in different cultural backgrounds. Manager will need to know how to manage its employees to work efficiently with communication, while they have language barrier or different perspectives. To assist the company achieve the goals more efficiently, managers should assist individuals to be interdependence, and share opinion through discussion and/or conference. Afterwards, we should use the skills to apply on knowledge, hence to expand our company to Singapore. To understand the Singaporean culture is very important, also ensure to have the ability to lead and leverage diversity to the advantage of River Island. According to Lim (2004) Singapore is a multi-ethnic society with Chinese (77%), Indian (6%), Malay (15%) and expatriates (2%), to understand these cultures is also important to manager to deal with the ethical conflict that arise in business operations in a global community. Some key factors could help company to determine the appropriate strategy for addressing ethical conflict, such