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Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

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Business Model and Strategic Plan Part I: The Shooting Gallery
Wayne Niswander
BUS/475
September 4, 2014
Shannon Mathis-Roberts

Business Model and Strategic Plan Part I: The Shooting Gallery
Within the city limits of Temecula and Murrieta California, there are six businesses that sell firearms and ammunition. However, there are very few locations nearby for people to go and shoot. For this project, the writer will discuss a business proposal for a shooting range that will be located within close proximity to Temecula and Murrieta. Some of the topics to be discussed are the company’s mission and vision and how they relate to the overall strategic objectives of the company.
The Shooting Gallery will be an indoor shooting range within the city limits located in the commercial district in the far western end of the city away from any residential areas. The company hopes to draw customers from Moreno Valley to Lake Elsinore to Escondido.
Mission and Vision
Mission Statement
The premise for “The Shooting Gallery” is to create a place for customers to patronize for the purpose using their firearms. The mission of the Shooting Gallery is to provide the firearms enthusiast a safe and inviting environment in which they can enjoy the sport of shooting. For gun owners in the immediate area there are not many locations at all to go and shoot. There is a shooting club in eastern Murrieta that requires membership and another range just south of Temecula in the Rainbow area. Both of these ranges are outdoors and inclement or very hot weather would make some customers think twice about going to either location. The Shooting Gallery will be indoors and climate controlled so no matter what the weather is outside, customers will be drawn here. The ability of the consumer to have the freedom to go and shoot no matter what the weather is will set this company

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