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Business Model and Strategic Plan Part Ii: Swott Analysis Paper

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Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Go To My Messages Apps Software
Martha A. Badillo de Parra
BUS/475
07/13/2015
Garold Cole

Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Go To My Messages Apps Software
The Goal: To provide a Software application that makes people’s lives and business less stressful and more flexible. Also this product has the goal to reduce costs for any business.

Internal Strengths:
What makes my division and product to excel among the rest of the similar products that might develop during the promotion and selling of the product?
- Citrix Systems became committed into the software industry, and ever since it has transformed itself into a beacon and example for others to follow. Not only it was the pioneer on this particular area, but it also became the market leader. The company elaborates network access devices and software mapped to enable Personal Computers, IP phones, smartphones, and many other devices to securely access applications across wired and wireless networks. Better yet, Citrix Systems offers their customers the freedom to access their products virtually from a variety of hardware systems and from almost any location in the world
-Economically this product it is not that expensive due the fact that Citrix is an expert on software. Creating updates for the software and improving it would not be a big disbursement of money.
Software can be distributed in two types: for regular customers and for Business. This will give more access to more customers since we are not only covering business but also individual customer need as well.
Is Go to my messages application software an innovated product? How long until somebody creates a similar or better product for a cheaper price?
-This software it is a great innovation for technology and business. This product it is the best

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