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Business Model and Strategic Plan

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Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division

Gregory A Osborn Jr.

BUS/475

October 26, 2015
Dr. Joseph Glasgow

Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service The convenience store industry is a growing market and provides everyone with ease throughout their busy daily lives. Convenience stores have a fuel offer along with a wide variety of snacks, beverages, and groceries. Some of them are now offering built to order food and drink products which is helping the industry grow and attracting more consumers. QuikTrip (QT) is one of these companies in this industry and its first store was opened in Tulsa, OK on September 25, 1958 by Chester Cadieux ("QuikTrip Corporation", 2015). QuikTrip is always focusing on improving their product and service division to generate more business. To enhance their company I have generated an idea for a new service that will also bring a variety of new product to their stores and increase their offer and sales within the company.
New Product and Service QuikTrip has many competitors in the convenience store industry and some of their main ones are Wawa, RaceTrac Circle K, and 7 Eleven. Many of these companies have similar products but also have some of their own personal products to differentiate themselves from one another. Typically the attraction to the company would be the customer service that is delivered at store level and this is how they compete with one another. QuikTrip already has created one of the faster check out speeds in the industry with their register layout idea. Currently QuikTrip offers a limited built to order food and beverage offer. To stand out against their competitors I believe that QuikTrip should open up their

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